ISBN: 9780070490970 - marketing management: strategies and programs (mcgraw hill series in marketing) (5 Ergebnisse)

Hardcover. Zustand: Very Good. 6. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Zustand: Good. 6th. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: Good. 496 pages. cover worn, corners scuffed, name ffep, Unlike most marketing management texts that are overly descriptive and repeti tious of prior coursework, this brief text focuses on the middle management mark eting decisions students are most likely to encounter in their careers. The text emphasizes fundamental processes to help students develop the ability to apply marketing theories and concepts to decision-making situations. A talented new co author, Thomas Madden of the University of South Carolina, Columbia, has been ad ded to the team. Discussions of such important areas as market segmentation, qua lity, customer service, brand equity, sales promotion, direct marketing, and dat abase marketing have been substantially strengthened. The majority of minicases, which conclude each chapter are new and involve current, high-interest subjects .…