Isbn: 9780063018297 - ask your developer: how to harness the power of software developers and win in the 21st century – a management playbook for tech industry leadership and digital transformation (26 Ergebnisse)

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Zustand: Good. : En el libro 'Ask Your Developer', Jeff Lawson, CEO de Twilio, comparte su visión sobre cómo las empresas pueden aprovechar al máximo el potencial de sus desarrolladores de software. Lawson argumenta que los desarrolladores son una fuerza creativa capaz de resolver problemas empresariales y crear productos innovadores. Este libro ofrece una guía para líderes empresariales, gerentes de producto y desarrolladores técnicos sobre cómo construir productos y experiencias digitales exitosas, fomentando una colaboración efectiva entre los equipos y maximizando el valor de la inversión en desarrollo de software.Este libro es una herramienta esencial para cualquier persona interesada en la gestión de equipos de desarrollo y la transformación digital de las empresas. Con ejemplos prácticos y consejos claros, Lawson proporciona una hoja de ruta para construir una cultura empresarial que valore y empodere a los desarrolladores, permitiendo a las empresas competir con éxito en la economía digital actual. EAN: 9780063018297 Tipo: Libros Categoría: Tecnología|Negocios y Economía Título: Ask Your Developer Autor: Jeff Lawson Editorial: Harper Business Idioma: en Páginas: 304 Formato: tapa dura.…

Hardcover. Zustand: Brand New. 304 pages. 9.00x6.00x1.01 inches. In Stock.

Zustand: New. 2021. Hardcover. . . . . . Books ship from the US and Ireland.

Buch. Zustand: Neu. Neuware - Jeff Lawson, developer turned CEO of Twilio (one of Bloomberg Businessweek's Top 50 Companies to Watch in 2021), creates a new playbook for unleashing the full potential of software developers in any organization, showing how to help management utilize this coveted and valuable workforce to enable growth, solve a wide range of business problems, and drive digital transformation.From banking and retail to insurance and finance, every industry is turning digital, and every company needs the best software to win the hearts and minds of customers. The landscape has shifted from the classic build vs. buy question, to one of build vs. die. Companies have to get this right to survive. But how do they make this transition Software developers are sought after, highly paid, and desperately needed to compete in the modern, digital economy. Yet most companies treat them like digital factory workers without really understanding how to unleash their full potential. Lawson argues that developers are the creative workforce who can solve major business problems and create hit products for customers-not just grind through rote tasks. From Google and Amazon, to one-person online software companies-companies that bring software developers in as partners are winning. Lawson shows how leaders who build industry changing software products consistently do three things well. First, they understand why software developers matter more than ever. Second, they understand developers and know how to motivate them. And third, they invest in their developers' success.As a software developer and public company CEO, Lawson uses his unique position to bridge the language and tools executives use with the unique culture of high performing, creative software developers. Ask Your Developer is a toolkit to help business leaders, product managers, technical leaders, software developers, and executives achieve their common goal-building great digital products and experiences.How to compete in the digital economy In short: Ask Your Developer.Build vs. Die: Explore the critical shift from a 'build vs. buy' mindset to the survival imperative of 'build vs. die,' and learn why building your own software is no longer optional.The Developer-CEO Playbook: From Jeff Lawson, the developer who became the CEO of Twilio, comes a new framework for bridging the communication gap between executives and their most valuable creative workforce.Unlock Your Developers: Discover how to stop treating your tech teams like factory workers and start empowering them as creative problem-solvers who can drive business growth and create hit products.Agile Methodologies in Practice: Demystify the agile development process and learn how to create a culture of rapid experimentation, learning from the methods used by tech titans like Google and Amazon.…

Buch. Zustand: Neu. Ask Your Developer | How to Harness the Power of Software Developers and Win in the 21st Century | Jeff Lawson | Buch | 304 S. | Englisch | 2021 | HarperCollins | EAN 9780063018297 | Verantwortliche Person für die EU: Petersen Buchimport GmbH, Vertrieb, Weidestr. 122a, 22083 Hamburg, gpsr[at]petersen-buchimport[dot]com | Anbieter: preigu.…