ISBN: 9780062565235 - competing against luck: the story of innovation and customer choice – christensen's jobs theory for startups and business growth (14 Ergebnisse)

Paperback. Zustand: Good. No Jacket. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.

Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Zustand: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.

Zustand: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.

Zustand: New. pp. 352.

Taschenbuch. Zustand: Neu. Neuware - The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.How do companies know how to grow How can they create products that they are sure customers want to buy Can innovation be more than a game of hit and miss Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights. After years of research, Christensen has come to one critical conclusion: our long held maxim-that understanding the customer is the crux of innovation-is wrong. Customers don't buy products or services; they 'hire' them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The 'Jobs to Be Done' approach can be seen in some of the world's most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successes-it's about predicting new ones. Christensen contends that by understanding what causes customers to 'hire' a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they'll pay premium prices to bring into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts.This book carefully lays down Christensen's provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world-and, most importantly, how not to squander the insights it provides.…

Paperback. Zustand: Brand New. 288 pages. 8.94x5.94x1.06 inches. In Stock.

Zustand: Used: Like New. LIVRE A L?ETAT DE NEUF. EXPEDIE SOUS 3 JOURS OUVRES. NUMERO DE SUIVI COMMUNIQUE AVANT ENVOI, EMBALLAGE RENFORCE. EAN:9780062565235.

Taschenbuch. Zustand: Neu. Competing Against Luck | The Story of Innovation and Customer Choice | Clayton M. Christensen (u. a.) | Taschenbuch | Trade PB | Englisch | 2016 | Harper Collins Publ. USA | EAN 9780062565235 | Verantwortliche Person für die EU: HarperCollins Publishers Ireland, 40 Mayor Street Upper, Macken House 39, D01 C9W8 DUBLIN 1, IRLAND, enquiries[at]harpercollins[dot]ie | Anbieter: preigu.…