9780062565235 - competing against luck: the story of innovation and customer choice – christensen's jobs theory for startups and business growth von christensen, clayton m.; hall, taddy; dillon, karen; duncan, david s. (16 Ergebnisse)
Competing Against Luck: The Story of Innovation and Customer Choice â" Christensen's Jobs Theory for Startups and Business Growth
Clayton M. Christensen; Taddy Hall; Karen Dillon; David S. Duncan
- Softcover
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Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Competing Against Luck : The Story of Innovation and Customer Choice
Hall, Taddy, Duncan, David S., Christensen, Clayton M., Dillon, Karen
- Softcover
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Zustand: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
- Softcover
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Paperback. Zustand: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.
- Softcover
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Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
- Softcover
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paperback. Zustand: Very Good. Competing Against Luck: The Story of Innovation and Customer Choice This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well mai…ntained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.
- Softcover
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paperback. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are n…ot satisfied. See all our books here, order more than 1 book and get discounted shipping.
- Softcover
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Paperback. Zustand: Brand New. 288 pages. 8.94x5.94x1.06 inches. In Stock.
Competing Against Luck: The Story of Innovation and Customer Choice
Christensen, Clayton M.; Hall, Taddy; Dillon, Karen; Duncan, David S.
- Softcover
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Zustand: New. pp. 352.
- Softcover
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Zustand: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
- Softcover
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Zustand: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
- Softcover
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Paperback. Zustand: Sehr gut. Gebraucht - Sehr gut Sg - leichte Beschädigungen oder Verschmutzungen, ungelesenes Mängelexemplar, gestempelt - The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and se…rvices customers not only want to buy, but are willing to pay premium prices for.How do companies know how to grow How can they create products that they are sure customers want to buy Can innovation be more than a game of hit and miss Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights. After years of research, Christensen has come to one critical conclusion: our long held maxim-that understanding the customer is the crux of innovation-is wrong. Customers don't buy products or services; they 'hire' them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The 'Jobs to Be Done' approach can be seen in some of the world's most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successes-it's about predicting new ones. Christensen contends that by understanding what causes customers to 'hire' a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they'll pay premium prices to bring into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts.This book carefully lays down Christensen's provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world-and, most importantly, how not to squander the insights it provides.
- Softcover
Anbieter: Revaluation Books, Exeter, Vereinigtes KönigreichRevaluation Books
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Paperback. Zustand: Brand New. 288 pages. 8.94x5.94x1.06 inches. In Stock.
- Softcover
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Taschenbuch. Zustand: Neu. Neuware -The foremost authority on innovation and growth presents a path-breaking book on business strategy every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.How…do companies know how to grow How can they create products that they are sure customers want to buy Can innovation be more than a game of hit and miss Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights.After years of market research, Christensen has come to one critical conclusion: our long held maximthat understanding the customer is the crux of innovationis wrong. Customers don't buy products or services; they 'hire' them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The 'Jobs to Be Done' approach can be seen in some of the world's most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successesit's about predicting new ones.Christensen contends that by understanding what causes customers to 'hire' a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they'll pay premium prices to bring into their lives. Jobs theory offers new hope for predictable growth to companies frustrated by their hit and miss efforts.This book carefully lays down Christensen's provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real worldand, most importantly, how not to squander the insights it provides.Why do most companies fail at innovation, and what is the causal mechanism that will allow you to compete against luck - A New Perspective on the Customer: Learn why the long-held maxim that 'understanding the customer' is the crux of innovation is wrong. Stop focusing on customer profiles and start understanding the 'job' they hire your product to do.- The Causal Mechanism of Choice: Move beyond correlation to understand causality. Discover the framework that explains why customers make the choices they do, turning innovation from a game of hit-and-miss into a predictable process.- From Theory to Practice: See how the world's most respected companies and fast-growing startups like Amazon, Intuit, and Uber have used this approach to create products customers will pay premium prices for.- A Playbook for Growth: This book doesn't just explain the theory; it provides a comprehensive guide on how to apply it in the real world and avoid squandering the powerful insights it provides.Product Safety Manager, Macken House, 39/40 Mayor Street Upper, Dublin 1, D01 C9W8 Dublin Englisch.
- Softcover
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Taschenbuch. Zustand: Neu. Neuware - The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.How do companies know ho…w to grow How can they create products that they are sure customers want to buy Can innovation be more than a game of hit and miss Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights. After years of research, Christensen has come to one critical conclusion: our long held maxim-that understanding the customer is the crux of innovation-is wrong. Customers don't buy products or services; they 'hire' them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The 'Jobs to Be Done' approach can be seen in some of the world's most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successes-it's about predicting new ones. Christensen contends that by understanding what causes customers to 'hire' a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they'll pay premium prices to bring into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts.This book carefully lays down Christensen's provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world-and, most importantly, how not to squander the insights it provides.
- Softcover
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Taschenbuch. Zustand: Neu. Competing Against Luck | The Story of Innovation and Customer Choice | Clayton M. Christensen (u. a.) | Taschenbuch | Trade PB | Englisch | 2016 | Harper Collins Publ. USA | EAN 9780062565235 | Verantwortliche Person für die EU: HarperCollins Publishers Ireland, 40 Mayor Street Upper, Macken House 39,…D01 C9W8 DUBLIN 1, IRLAND, enquiries[at]harpercollins[dot]ie | Anbieter: preigu.
- Softcover
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Taschenbuch. Zustand: Neu. Neuware -The foremost authority on innovation and growth presents a path-breaking book on business strategy every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.How…do companies know how to grow How can they create products that they are sure customers want to buy Can innovation be more than a game of hit and miss Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights.After years of market research, Christensen has come to one critical conclusion: our long held maximthat understanding the customer is the crux of innovationis wrong. Customers don't buy products or services; they 'hire' them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The 'Jobs to Be Done' approach can be seen in some of the world's most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successesit's about predicting new ones.Christensen contends that by understanding what causes customers to 'hire' a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they'll pay premium prices to bring into their lives. Jobs theory offers new hope for predictable growth to companies frustrated by their hit and miss efforts.This book carefully lays down Christensen's provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real worldand, most importantly, how not to squander the insights it provides.Why do most companies fail at innovation, and what is the causal mechanism that will allow you to compete against luck - A New Perspective on the Customer: Learn why the long-held maxim that 'understanding the customer' is the crux of innovation is wrong. Stop focusing on customer profiles and start understanding the 'job' they hire your product to do.- The Causal Mechanism of Choice: Move beyond correlation to understand causality. Discover the framework that explains why customers make the choices they do, turning innovation from a game of hit-and-miss into a predictable process.- From Theory to Practice: See how the world's most respected companies and fast-growing startups like Amazon, Intuit, and Uber have used this approach to create products customers will pay premium prices for.- A Playbook for Growth: This book doesn't just explain the theory; it provides a comprehensive guide on how to apply it in the real world and avoid squandering the powerful insights it provides. Englisch.
