ISBN: 9780060584665 - the new mainstream: how the multicultural consumer is transforming american business (8 Ergebnisse)

Paperback. Zustand: Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Very Good. An economic revolution is transforming America: the New Mainstream. In this groundbreaking book, Guy Garcia explains how Americans will eat, work, play, learn, and spend money in the twenty-first century-and why any organization that ignores the lessons of the New Mainstream is doomed to fail. Led by the growing statistical and buying power of blacks, Latinos, and Asians, the New Mainstream is a loose coalition of minorities who have been forced to forge their own identity in American culture-even as they use and consume goods and services targeted to the general public. This shift in consumer buying power is not only transforming how products are developed, marketed, and bought, it also illustrates that diversity is the driving force of American capitalism. As Garcia shows, The New Mainstream is both a wake-up call and a road map to this new economic reality.…

Zustand: Good. Signed Copy . Signed/Inscribed by author on half title page.

Paperback. Zustand: Brand New. reprint edition. 320 pages. 8.50x5.50x1.00 inches. In Stock.

Zustand: New. In English.

Zustand: New.

Zustand: New. In a monumental look at what comprises mainstream America, an award-winning author/journalist narrates the major cultural paradigm shift of our time, one that will dominate how America does business. Num Pages: 336 pages, black & white illustrations. BIC Classification: 1KBB; KJ. Category: (G) General (US: Trade). Dimension: 229 x 152 x 18. Weight in Grams: 453. . 2011. Reprint. Paperback. . . . . Books ship from the US and Ireland. …

Zustand: Sehr gut. Zustand: Sehr gut | Seiten: 340 | Sprache: Englisch | Produktart: Bücher | An economic revolution is transforming America: the New Mainstream. In this groundbreaking book, Guy Garcia explains how Americans will eat, work, play, learn, and spend money in the twenty-first century--and why any organization that ignores the lessons of the New Mainstream is doomed to fail.Led by the growing statistical and buying power of blacks, Latinos, and Asians, the New Mainstream is a loose coalition of minorities who have been forced to forge their own identity in American culture--even as they use and consume goods and services targeted to the general public. This shift in consumer buying power is not only transforming how products are developed, marketed, and bought, it also illustrates that diversity is the driving force of American capitalism. As Garcia shows, The New Mainstream is both a wake-up call and a road map to this new economic reality.…