Isbn: 9780060081997 - the fall of advertising and the rise of pr: how publicity and credibility build modern brands better than traditional marketing (20 Ergebnisse)

Paperback. Zustand: Fair. Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart, while sharing strategies on establishing credibility and implementing a slow PR build.

Paperback. Zustand: Good. Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart, while sharing strategies on establishing credibility and implementing a slow PR build.

Paperback. Zustand: Fair. Reprint. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Zustand: Very Good. Reprint. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.

Zustand: Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.

Paperback. Zustand: Very Good. The Fall of Advertising and the Rise of PR This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.…

Zustand: Very Good. Reprint. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.…

Zustand: Good. Reprint. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

paperback. Zustand: Very Good. Condition Notes: Clean, unmarked copy with some edge wear. Good binding. Dust jacket included if issued with one. We ship in recyclable American-made mailers. 100% money-back guarantee on all orders.

Paperback. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. …

Zustand: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.

Zustand: Very Good. : En este libro, los autores Al y Laura Ries exploran la evolución del marketing y las relaciones públicas, argumentando que las marcas exitosas de hoy en día se construyen a través de la publicidad, no de la publicidad tradicional. A través de estudios de casos y análisis, demuestran cómo las campañas de relaciones públicas pueden ser más efectivas para establecer la credibilidad de una marca, mientras que la publicidad se utiliza mejor para mantener las marcas una vez que ya están establecidas. Una lectura esencial para los profesionales del marketing que buscan nuevas estrategias para construir y mantener marcas en el panorama mediático actual. EAN: 9780060081997 Tipo: Libros Categoría: Negocios y Economía Título: The Fall of Advertising and the Rise of PR Autor: Al Ries| Laura Ries Editorial: Harper Business Idioma: en Páginas: 320 Formato: tapa blanda. …

Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Zustand: New. In English.

Paperback. Zustand: Brand New. reprint edition. 320 pages. 8.00x5.50x1.00 inches. In Stock.

paperback. Zustand: Gut. 320 Seiten; Artikel stammt aus Nichtraucherhaushalt! J18429 Sprache: Deutsch Gewicht in Gramm: 500.