9780030103520 - advertising, promotion, and supplemental aspects of integrated marketing communications (the dryden press series in marketing) von shimp, terence a. (7 Ergebnisse)
- Hardcover
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Hardcover. Zustand: Very Good. Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications (The Dryden Press Series in Marketing) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the sp…ine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.
- Hardcover
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Zustand: Good. 4th Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
- Hardcover
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Hardcover. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are n…ot satisfied. See all our books here, order more than 1 book and get discounted shipping.
- Hardcover
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Hardcover. Zustand: Très bon. Ancien livre de bibliothèque. Edition 1996. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 1996. Ammareal gives back up to 15% of this item's net price to charity organizations….
- Hardcover
Anbieter: Hamelyn, Madrid, M, SpanienHamelyn
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Zustand: Muy bueno. : Este libro, ahora disponible en un atractivo texto a cuatro colores, integra completamente todos los aspectos de la comunicación de marketing. Ofrece un tratamiento más completo de la promoción de ventas, las comunicaciones en el punto de compra y la selección de medios publicitarios que cualquier otro text…o en el mercado. Desde el primer capítulo, esta edición adopta una perspectiva de comunicación de marketing integrada (IMC) más amplia que en ediciones anteriores y también introduce una perspectiva de 'construcción del valor de marca' que se utiliza a lo largo de los capítulos siguientes. EAN: 9780030103520 Tipo: Libros Categoría: Negocios y Economía Título: Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications Autor: Terence A. Shimp| M.Wayne Delozier Editorial: South-Western Idioma: en Páginas: 629 Formato: tapa dura.
- Hardcover
Anbieter: Alpha 2 Omega Books BA, Southampton, HANTS, Vereinigtes KönigreichAlpha 2 Omega Books BA
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EUR 18,86
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Hardcover. Zustand: Very Good. No Jacket. Fourth edition. VGC.The Dryden Press,1997.Fourth edition.Large format hardback(a couple of nicks and scratches on the cover) in VGC,no Dj.Illustrated with colour,b/w photos,drawings,diagrams,tables.Nice and clean pages with a couple of nicks and creases on the edges of the pages,some pen…cil marks impressions on the edges of some pages,mark and name written on the edge of the title page.The book is in VGC with light shelf wear.608pp including Glossary,index.Heavy book(approx. 1.5 Kg) This is another paragraph Product Description: Now available in an exciting, eye-catching, four-colour text, Shimp's Advertising, Promotion and Supplemental Aspect of Integrated Marketing Communications 4/e fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications and advertising media selection than any text on the market. Beginning in Chapter 1, the fourth edition takes a more extensive integrated marketing communication (IMC) perspective than in previous editions and also introduces a 'building-brand-equity' perspective that is utilised throughout the chapters following.
- Hardcover
Anbieter: Alpha 2 Omega Books BA, Southampton, HANTS, Vereinigtes KönigreichAlpha 2 Omega Books BA
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Gebraucht - Gut
EUR 21,26
EUR 26,82 VersandVersand von Vereinigtes Königreich nach USAAnzahl: 1 verfügbar
Hardcover. Zustand: Very good. No Jacket. Fourth edition. VGC.The Dryden Press,1997.Fourth edition.Large format hardback(a couple of nicks and scratches on the cover) in VGC,no Dj.Illustrated with colour,b/w photos,drawings,diagrams,tables.Nice and clean pages with a couple of nicks and creases on the edges of the pages,some pen…cil marks impressions on the edges of some pages,mark and name written on the edge of the title page.The book is in VGC with light shelf wear.608pp including Glossary,index.Heavy book(approx. 1.5 Kg) This is another paragraph Product Description: Now available in an exciting, eye-catching, four-colour text, Shimp's Advertising, Promotion and Supplemental Aspect of Integrated Marketing Communications 4/e fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications and advertising media selection than any text on the market. Beginning in Chapter 1, the fourth edition takes a more extensive integrated marketing communication (IMC) perspective than in previous editions and also introduces a 'building-brand-equity' perspective that is utilised throughout the chapters following.
