zhou jie liying wang (1 Ergebnisse)

Zustand: Gut. 299 S. Einband leicht berieben. - At the beginning of the twentieth century, people would go to the grocery store near their home to buy their oil to cook. They would come with an empty bottle, and the grocer, whom they knew for a long time, would fill it from a large tank. Then came the time of the competition and the "hyper choice". More and more brands, belonging to more and more groups, were proposing the same products to the consumer. To lead the consumer on the difficult road of choice, marketing teams and designers began to create product personalities, to create advertising to explain them and, of course, to design the brands, the labels, the bottles, to express these peculiarities. The consumer became the happy chooser. In 2011 was published a fascinating study by Sheena Lyengar, a professor at the Columbia Business School, called "The Art of Choosing". The incredible conclusion of this study is that the so-called great progress of our contemporary time, the "hyper choice" does not generate the happiness of the consumer. On the contrary, many times, too much choice puts the consumer in a doubt, what I would call a "shelf fog", which leads to an impossibility to choose. In other words, the choice, instead of pushing the sales, would decrease them? What is the vision of packaging designers in this new world? I believe this is time to create products with integrity and respect of the consumer. This is time to create products with real personalities, a strong style, and no more "me too", which take useless shelf space. This is time to break all codes, break all rules; this is the time for inventing, with only one goal: Only use our design talents to create great, unique products that will meet the client profound desires. If we cannot do that, we should wait, and not participate to fill the shelves uselessly! ISBN 9789881507174 Sprache: Englisch Gewicht in Gramm: 2550 Mit zahlr. auch farb. Abb. Originalbroschur.