Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
EUR 58,29
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In den WarenkorbZustand: New. In.
Anbieter: Majestic Books, Hounslow, Vereinigtes Königreich
EUR 53,96
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In den WarenkorbZustand: New. pp. 286.
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 78,27
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In den WarenkorbPaperback. Zustand: Brand New. 286 pages. 10.00x7.00x0.75 inches. In Stock.
Verlag: Cambridge Scholars Publishing, 2018
ISBN 10: 1527511707 ISBN 13: 9781527511705
Sprache: Englisch
Anbieter: moluna, Greven, Deutschland
EUR 95,91
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In den WarenkorbZustand: New. This book originates from the 2017 edition of the multidisciplinary Modern Heavy Metal Conference, organised in Helsinki, Finland.
Anbieter: Majestic Books, Hounslow, Vereinigtes Königreich
EUR 186,31
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In den WarenkorbZustand: New.
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
EUR 198,47
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In den WarenkorbZustand: New. In.
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 259,04
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In den WarenkorbHardcover. Zustand: Brand New. 260 pages. 10.25x7.25x0.75 inches. In Stock.
Verlag: University of Art and Design in Helsinki, 86, 2004
ISBN 10: 9515581567 ISBN 13: 9789515581563
Anbieter: Moraine Books, Ruovesi, Finnland
EUR 105,52
Währung umrechnenAnzahl: 1 verfügbar
In den WarenkorbSoft Cover. Zustand: Near Fine. Text in English. 271 pp. What makes the design of Volvo cars distinctive? Why can customers recognise a Nokia phone when they see one? How are meaningful messages designed into products? What is the role of product design in strategic brand communication? These fundamental questions are addressed in this book, which makes a significant contribution to the research literature on design and brand management, Formerly. product design was an. aspect that had not] been extensively studied within brand discourse. Neither have the semantic aspects of product design been approached from the particular standpoint of brand communieation. This book bridges this apparent gap. The title of the book, Semantic Transformation, refers to a framework for a setup in which the strategically defined orientations of the company's brand are actualised through visual communication, particularly through product design. The topic is approached through an extensive literature review covering the various streams of brand management and design research. The book also includes illustrative case descriptions of Volvo passenger cars and Nokia mobile phones. These cases not only have a crucial role in the development of the conceptual framework of the study, they also function as independent stories providing the reader with interesting insights into the design practices of two well-recognised companies. In addition to the academic merits, the book makes interesting reading for designers, managers, students, and other people who would use a deeply rooted view into the world of product design and strategic communication.