Verlag: Taylor & Francis Apr 2013, 2013
ISBN 10: 0415854628 ISBN 13: 9780415854627
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Taschenbuch. Zustand: Neu. Neuware - This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China.
Verlag: Routledge, 2011
ISBN 10: 0415553490 ISBN 13: 9780415553490
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780415553490.
Verlag: Routledge Okt 2010, 2010
ISBN 10: 0415553490 ISBN 13: 9780415553490
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch. Zustand: Neu. Neuware - Going beyond generalizations about 'the Chinese consumer' this book shows that marketersa (TM) decisions to brand a product as foreign evokes intense emotions, both positive and negative, which derive from reflexive linkages of 'foreign brands' to national narratives of East-West relations.