tejashri (3 Ergebnisse)

Zustand: New. pp. 90.

Soft cover. Zustand: New. This book aims to explore the essential processes of sexual reproduction in flowering plants, from the structure of flowers and mechanisms of pollination to the complex events of fertilization and seed development. By examining these processes, we gain insight into how plants interact with their environment and adapt to changing conditions. Understanding these reproductive mechanisms is not only vital for botanists but also for anyone invested in agriculture, conservation, and environmental sustainability. As we face pressing global challenges, such as climate change and habitat loss, the knowledge contained within these pages can help us appreciate the importance of preserving plant diversity.

Buch. Zustand: Neu. Neuware - This book on Advertising is designed to give students a comprehensive and practical understanding of the ever-evolving advertising world. It provides foundational knowledge and critical insights needed to succeed in the advertising and marketing communication industry. The first module introduces students to the basics of advertising, its evolution, key participants, and the role of media in traditional and digital formats. Concepts like Integrated Marketing Communication (IMC), brand building, and career opportunities in advertising are also covered. The second module focuses on the economic and social aspects of advertising, highlighting its impact on consumer behavior, competition, innovation, and cultural values. It also addresses important regulatory frameworks such as ASCI guidelines, Consumer Protection Act, and FSSAI. The third module explores different types of advertising, including B2B, green, advocacy, and political advertising, along with emerging trends like AI, AR, VR, and influencer marketing. Students will also gain insights into programmatic advertising, shoppable content, and the growing importance of ethical and eco-friendly campaigns. With simple language, real-life examples, and contemporary case studies, this book equips students with the knowledge and skills to critically understand and apply advertising concepts in the real world.