Sumathy ganesan (4 Ergebnisse)
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Zustand: New. pp. 380 Illus.
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Zustand: New. pp. xiv + 350 Figures, Illus.
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Hardcover. Zustand: New. Dust Jacket Included. Contents Preface 1 Awareness on consumer legislation and organizationPS Sumathi and R Devi 2 Consumers awareness and perception towards electric bikesPadmasani and N Thiyagu 3 Contribution of health care sector in protection and welfare of the peopleS Abhinaya and B Saranya 4 Effect…iveness of consumer awareness advertisements in various mediaMuthupandian B and Velmurugan PS 5 Awareness level of rural people towards consumer protection movementM Sumathy and E Nixon Amirtharaj 6 Awareness level among consumersS Mahima and P Mohanasundari 7 Liberalisation of retail market and its impact on the consumersChacko Jose P 8 Service quality of supermarket for consumer retentionC Thilakam and T Samson Joe Dhinakaran 9 Role of media in consumer protectionBN Mallikarjuna 10 Consumer protection act--problems and prospectsRavindra Kumar and Amit Kumar 11 Cause and effect of OTC drugs consumption of cough syrup and cold tabletKM Devaraj and J Dineshbabu 12 Contribution of street food vendors for consumersFebin Ismail 13 Green consumerism enough to stomp out global warmingM Sumathy and N Vijayalakshmi 14 Consumer disputes redressal system under the electricity act 2003C Vethirajan and V Sacharoobavathy 15 Social responsibility of consumers in the present scenarioS Manikandan 16 Customer satisfaction on online bankingN Manimekalai and M Sudha 17 Consumer awareness and satisfaction on consumer disputes redressal forumR Nithya and KM Chinnadorai 18 Consumer behaviour and the global marketM Mathari and R Parvin Banu 19 The role of consumer dispute redressal commission in consumer grievancesSafeer Pasha M and Velmurugan PS 20 Role of LIC towards consumers welfareA Rama and P Then Rathi 21 Supply chain management practices on consumer health and welfareS Kanaka M Chinnadurai and M Chandrasekaran 22 Consumer protection for good governanceR Manju Shree and Ann Mary Jose 23 Service quality using transaction and image-based measurement scale for new private banksD Amrithavalli and M Sumathy 24 Consumers attitude towards consumer protection welfare measuresPP Shanthy and J Mahamayi 25 Awareness level of consumer protection actG Suganya 26 Ethics and corporate social responsibility of Indian industries on consumer behaviourM Jayarathnam and K Deviindra 27 Involvement of higher educational institutions in consumer protection and welfareMythili K 28 Consumerism in bankingN Ramachandran and V Rajasekar 29 Rural consumers problems and prospectsR Saminathan and N Rajesh 30 Customers perception towards electronic banking channelsG Santhiyavalli and B Sandhya 31 Customers attitude towards big bazaarG Ganesan and VT Dhanaraj 32 Impact of new competition regime in India upon the consumer interests--the need for a relook at the consumer protection act 1986Anuja A Deshpande 33 Rural consumerism in India--problems and prospectsRakesh Shankar R 34 Role of media in consumer protectionS Vijayanand 35 Adoption of mobile number portability MNPG Ganesan and HD Sadhanandan IndexThe book Consumer Awareness Welfare and Protection deals with the protection and promotion of consumers rights and welfare as it is basically a social and political necessity and essential for all round progress of the country The need of the hour is to educate the common consumers particularly those in rural areas who are more susceptible to exploitation Once they are educated and made aware of the schemes that have been drawn up for their benefit and also the redressal forum that is available the benefit of various schemes in true sense will reach the common consumers of the country Nowadays both public and private sectors are undertaking several policy initiatives schemes and incentives to ensure that consumers are provided with relevant information in order to avoid any kind of exploitation But many people are ignorant of their rights to get protected against the exploitation by so many others So when there is a forum for such redress of grievances there seems to be no such exploitation by many a. tables (illustrator).
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Contents Preface 1 Rural consumers problems and prospectsN Jayanthi 2 Organised retailers in KeralaHarish K Nair 3 Role of media in consumer protectionHussaina Banu 4 Green consumerism in IndiaShahanaz Sultana 5 Food safety and consumers willingness in favour of organic vegetables--an analysisSAngles and M Chinnadurai 6 Role of…the telecom sector in consumer protection and welfareM Venkataramanan and SV Nandini 7 Mandatory arbitration clause in consumer contractsMarisport 8 Self help groups and consumer rights under the impact of globalizationS Shantha Kumar 9 Retail vegetable markets and consumers behaviour--an analysisR Prabhu and A Anuradha 10 Impact of mobile network service providers service quality on customers satisfactionC Naren Kumar and B Arun Kumar 11 Impact of international soft drink in Indian rural market a comparative analysisL Rathakrishnan and S Balamurugan 12 Consumer awareness on consumer act and legislationsG Ganesan and P Renukadevi 13 Consumer awareness--the bankers wayMN Prabadevi and S Gayathry 14 Rural consumer behaviour and consumption pattern of convenience goodsSylviya Johnsi Bai V 15 Healthcare consumerismC Dhanapal 16 Rural consumers perceptions towards store image store patronage and store loyaltyS Janakiraman and R Sundaramurthy 17 Raw material quality and market awareness of medicinal plants and changing behaviour of consumersManish Mishra 18 Rural tourism--issues and challengesS Ramila 19 Rural consumers--problems and prospectsB Abirami 20 Effectiveness of consumer awareness campaignsM Sumathy and Preema Rose NIchlavose 21 Consumers brand preference on pasteurized packaged milkM Sumathy and S Arun Kumar 22 Consumerism in tribal areas of Nilgiri districtM Jegadeeshwaran and A Rahamath Nisha 23 Doctors awareness towards consumer protection actM Jayanthi 24 Consumer choice and switching behaviour--an empirical investigationAM Sakkthivel and Thomas P Chandy 25 Consumer awareness of secondary school studentsC Naseema and VK Jibin 26 Attitudes of consumers towards marketing practices consumerism and government regulationsU Jerinabi and S Kavitha 27 Awareness of students about the consumer protection act 1986A Vijayalekshmi and M Sumathy 28 The role of United Nations in providing a global framework for consumer protection--an overviewAnil G Variath 29 TQM dimension in food retailing with special reference to Calicut district KeralaEK Satheesh IndexThis book addresses the issue of globalisation and consumerism The methodological approach used by contributors offers a different and critical insights in the intricacies of global economic inter relations The globalization of consumerism is creating the demand and is the force behind the next big growth cycle As global trade continues to expand and multinational corporations spread around the globe it is essential for an improved infrastructure The projects that will help to build out the infrastructure as well as the work that will be needed to maintain it require a tremendous amount of finance and manpowerThe book is one among the pioneering attempts at examining the micro-level ramifications and implications of globalization from a consumer perspective in the Indian context This will be a useful guide in the fields of globalisation media business and marketing and a good source for the academics research scholars and students community in social sciences mass media and communication jacket 350 pp. figs, tables (illustrator).
