sinha dheeraj (4 Ergebnisse)

Zustand: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.

pbk. International Edition. Todays India is seeing things it has never seen before- medals in Olympics cheerleaders in cricket ready-to-cook pastas kissing scenes on national television institutes for air hostesses fairness on national television institutes for air hostesses fairness cream for men agricultural tips on SMS and marriages arranged on the internet In Consumer India Dheeraj Sinha weaves the narrative of a changing India through examples of Bollywood our cultural conditioning todays role models our behaviour as consumers and the role of brands and marketing amid all thisHow does a culture that has been taught to be wary about money now respond to its abundance-what implications that have for finance brands Does Kakaji Namkeen qualify as a brand It sells the same wafers well almost the same as Lays does gives more value for the money and spends nothing in advertising Can a mass brand have a premium offering in India What is it about caller ringtones that makes them such a success India is about its large middle-class consumers but isnt there a profitable premium segment emerging In a country where everyone is feeling young what happens to the real youthLike everything else in India marketing too is part logic part gut Drawing upon facts fiction and personal experience Sinha unravels the interconnections between the mind and the wallet of todays India consumer A practitioners account of what India consumer wants-from the playing field not the sidelines 194 pp.

Zustand: Sehr gut. Zustand: Sehr gut | Seiten: 192 | Sprache: Englisch | Produktart: Bücher.

Hardcover. Zustand: Brand New. 184 pages. 8.50x5.75x0.75 inches. In Stock.