singh devinder pal (2 Ergebnisse)

Taschenbuch. Zustand: Neu. Cross Cultural Consumer Behavior in an Emerging Economy | Devinder Pal Singh (u. a.) | Taschenbuch | 308 S. | Englisch | 2014 | Scholars' Press | EAN 9783639718591 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu.

Taschenbuch. Zustand: Neu. Neuware -The book compares the cultures within a single country India. It is an outcome of research that hypothesized that a large country like India cannot be used as a surrogate for a single culture as the various regions within the country differ along geographic, climatic, economic, linguistic, and ethnic lines. The book compares four geographically distant cultures and unfolds the consumption patterns in these four cultures. It compares the Northern, Southern, Eastern and Western regions of India and advances the cross-cultural consumption differences in these four cultures.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 308 pp. Englisch.