Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
EUR 7,96
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In den WarenkorbZustand: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
EUR 7,96
Anzahl: 3 verfügbar
In den WarenkorbZustand: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Verlag: VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2011
ISBN 10: 3639338715 ISBN 13: 9783639338713
Sprache: Englisch
Anbieter: Majestic Books, Hounslow, Vereinigtes Königreich
EUR 77,60
Anzahl: 4 verfügbar
In den WarenkorbZustand: New.
Verlag: LAP LAMBERT Academic Publishing, 2012
ISBN 10: 365926217X ISBN 13: 9783659262173
Sprache: Englisch
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 95,30
Anzahl: 1 verfügbar
In den WarenkorbPaperback. Zustand: Brand New. 100 pages. 8.66x5.91x0.23 inches. In Stock.
Verlag: LAP LAMBERT Academic Publishing Okt 2012, 2012
ISBN 10: 365926217X ISBN 13: 9783659262173
Sprache: Englisch
Anbieter: buchversandmimpf2000, Emtmannsberg, BAYE, Deutschland
Taschenbuch. Zustand: Neu. Neuware -Celebrity endorsement is considered an effective promotional tool worldwide, yet in Pakistan efforts to study its effect on promotion and building brand is scarce. Celebrity Endorsement is an effective advertising strategy to endorse the brands. The purpose of this study is to find whether celebrity endorsement is an effective promotional tool to build brand equity, brand credibility and brand personality in case of Beverages Industry of Pakistan. Using responses collected from 125 respondents, different analytical tools like reliability assessment analysis, regression analysis and ANOVA are applied to find the answer of research questions. We find statistically significant relationships between studied variables. The findings of this study shows that Celebrity endorsement has strong impact on brand equity, moderate impact on brand credibility and less significant impact on brand personality. The use of celebrity endorser across the market would allow the economies of scale in promotion and consistency in brand image. This emperical research provides a number of implications for both theory and practice. This study can also enrich the body of knowledge.Books on Demand GmbH, Überseering 33, 22297 Hamburg 100 pp. Englisch.
Verlag: LAP LAMBERT Academic Publishing, 2012
ISBN 10: 365926217X ISBN 13: 9783659262173
Sprache: Englisch
Anbieter: preigu, Osnabrück, Deutschland
Taschenbuch. Zustand: Neu. Celebrity Endorsement Impact on Brand Equity,Credibility& Personality | A Pakistan's Perspective | Shoaib Ali (u. a.) | Taschenbuch | 100 S. | Englisch | 2012 | LAP LAMBERT Academic Publishing | EAN 9783659262173 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu.