Sakkthivel (17 Ergebnisse)
Sprache: Englisch
Verlag: Palgrave Macmillan 2022
Serie: Palgrave Studies of Marketing in Emerging Economies, Buch 11 von 12. Buch 11 von 12 - Palgrave Studies of Marketing in Emerging Economies
- Hardcover
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Sprache: Englisch
Verlag: Palgrave Macmillan 2023
Serie: Palgrave Studies of Marketing in Emerging Economies, Buch 11 von 12. Buch 11 von 12 - Palgrave Studies of Marketing in Emerging Economies
- Softcover
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes KönigreichRia Christie Collections
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Zustand: New. In.
Sprache: Englisch
Verlag: Palgrave Macmillan 2023
Serie: Palgrave Studies of Marketing in Emerging Economies, Buch 10 von 12. Buch 10 von 12 - Palgrave Studies of Marketing in Emerging Economies
- Softcover
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Zustand: New. In.
Sprache: Englisch
Verlag: Palgrave Macmillan 2022
Serie: Palgrave Studies of Marketing in Emerging Economies, Buch 10 von 12. Buch 10 von 12 - Palgrave Studies of Marketing in Emerging Economies
- Hardcover
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes KönigreichRia Christie Collections
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Zustand: New. In.
Sprache: Englisch
Verlag: Springer 2022
Serie: Palgrave Studies of Marketing in Emerging Economies, Buch 11 von 12. Buch 11 von 12 - Palgrave Studies of Marketing in Emerging Economies
- Hardcover
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Zustand: Hervorragend. Zustand: Hervorragend | Seiten: 332 | Sprache: Englisch | Produktart: Bücher | Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expe…ctations, and boot business performance for competitive advantage. The unplanned ravaging effects of the covid-19 pandemic, the vulnerability of our planet due to unsustainable living, and the changing digital landscape require that businesses are strategically aligned to these realities in order to adapt and effectively communicate their offerings. The second of this two-volume work examines marketing communications and brand development in an uncertain and changing world. With specific focus on the covid-19 pandemic, social responsibilities, and emerging technologies, this book examines how organisations in emerging economies can effectively engage in marketing communications and brand activity challenges posed by a changing world. Meanwhile, Volume I provides insight into contemporary issues in marketing such as brand avoidance, health and personal branding, and offers a futuristic perspective on marketing communications. Taken together, this two-volume works is a definitive resource for scholars and students or marketing, branding and international business.
Weitere BilderSprache: Englisch
Verlag: Springer International Publishing 2023
Serie: Palgrave Studies of Marketing in Emerging Economies, Buch 11 von 12. Buch 11 von 12 - Palgrave Studies of Marketing in Emerging Economies
- Softcover
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Taschenbuch. Zustand: Neu. Marketing Communications and Brand Development in Emerging Markets Volume II | Insights for a Changing World | Ogechi Adeola (u. a.) | Taschenbuch | xix | Englisch | 2023 | Springer International Publishing | EAN 9783030955830 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17…, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
Weitere BilderSprache: Englisch
Verlag: Springer 2023
Serie: Palgrave Studies of Marketing in Emerging Economies, Buch 10 von 12. Buch 10 von 12 - Palgrave Studies of Marketing in Emerging Economies
- Softcover
Anbieter: preigu, Osnabrück, Deutschlandpreigu
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Taschenbuch. Zustand: Neu. Marketing Communications and Brand Development in Emerging Economies Volume I | Contemporary and Future Perspectives | Ogechi Adeola (u. a.) | Taschenbuch | xxv | Englisch | 2023 | Springer | EAN 9783030886806 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelber…g, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
Sprache: Englisch
Verlag: Springer International Publishing 2023
Serie: Palgrave Studies of Marketing in Emerging Economies, Buch 11 von 12. Buch 11 von 12 - Palgrave Studies of Marketing in Emerging Economies
- Softcover
Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH
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Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boot bus…iness performance for competitive advantage. The unplanned ravaging effects of the covid-19 pandemic, the vulnerability of our planet due to unsustainable living, and the changing digital landscape require that businesses are strategically aligned to these realities in order to adapt and effectively communicate their offerings. The second of this two-volume work examines marketing communications and brand development in an uncertain and changing world. With specific focus on the covid-19 pandemic, social responsibilities, and emerging technologies, this book examines how organisations in emerging economies can effectively engage in marketing communications and brand activity challenges posed by a changing world. Meanwhile, Volume I provides insight into contemporary issues in marketing such as brand avoidance, health and personal branding, and offers a futuristic perspective on marketing communications. Taken together, this two-volume works is a definitive resource for scholars and students or marketing, branding and international business.
Sprache: Englisch
Verlag: Springer International Publishing 2022
Serie: Palgrave Studies of Marketing in Emerging Economies, Buch 11 von 12. Buch 11 von 12 - Palgrave Studies of Marketing in Emerging Economies
- Hardcover
Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH
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Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boot business p…erformance for competitive advantage. The unplanned ravaging effects of the covid-19 pandemic, the vulnerability of our planet due to unsustainable living, and the changing digital landscape require that businesses are strategically aligned to these realities in order to adapt and effectively communicate their offerings. The second of this two-volume work examines marketing communications and brand development in an uncertain and changing world. With specific focus on the covid-19 pandemic, social responsibilities, and emerging technologies, this book examines how organisations in emerging economies can effectively engage in marketing communications and brand activity challenges posed by a changing world. Meanwhile, Volume I provides insight into contemporary issues in marketing such as brand avoidance, health and personal branding, and offers a futuristic perspective on marketing communications. Taken together, this two-volume works is a definitive resource for scholars and students or marketing, branding and international business.
Sprache: Englisch
Verlag: Springer 2022
Serie: Palgrave Studies of Marketing in Emerging Economies, Buch 10 von 12. Buch 10 von 12 - Palgrave Studies of Marketing in Emerging Economies
- Hardcover
Anbieter: Buchpark, Trebbin, , DeutschlandBuchpark
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Zustand: Hervorragend. Zustand: Hervorragend | Seiten: 340 | Sprache: Englisch | Produktart: Bücher | Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expe…ctations, and boost business performance for competitive advantage. Interest in marketing communication and brand development has increased in recent years due to the proliferation of productions, changing consumer behaviour, increased competition, and technological advancement. Recognising the complexity of these challenges, it has become imperative for firms in emerging economies to understand contemporary issues in marketing to compete effectively and create value for consumers and stakeholders. The first of this two volume work provides insights into this critical issue in a changing world, including destination brand management, brand avoidance, sponsorship, health and personal branding, and offers a futuristic perspective on marketing communications, including the influence of neuromarketing, artificial intelligence, and virtual reality. Meanwhile, Volume II focuses specifically on the effects of the Covid-19 pandemic, social responsibilities, and emerging technologies. Taken together, this two-volume work is a definitive resource for scholars and students of marketing, branding and international business.
Sprache: Englisch
Verlag: Springer International Publishing 2023
Serie: Palgrave Studies of Marketing in Emerging Economies, Buch 10 von 12. Buch 10 von 12 - Palgrave Studies of Marketing in Emerging Economies
- Softcover
Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH
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EUR 181,89
EUR 62,21 VersandVersand von Deutschland nach USAAnzahl: 1 verfügbar
Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boost bu…siness performance for competitive advantage. Interest in marketing communication and brand development has increased in recent years due to the proliferation of productions, changing consumer behaviour, increased competition, and technological advancement. Recognising the complexity of these challenges, it has become imperative for firms in emerging economies to understand contemporary issues in marketing to compete effectively and create value for consumers and stakeholders. The first of this two volume work provides insights into this critical issue in a changing world, including destination brand management, brand avoidance, sponsorship, health and personal branding, and offers a futuristic perspective on marketing communications, including the influence of neuromarketing, artificial intelligence, and virtual reality. Meanwhile, Volume II focuses specifically on the effects of the Covid-19 pandemic, social responsibilities, and emerging technologies. Taken together, this two-volume work is a definitive resource for scholars and students of marketing, branding and international business.
Sprache: Englisch
Verlag: Springer International Publishing 2022
Serie: Palgrave Studies of Marketing in Emerging Economies, Buch 10 von 12. Buch 10 von 12 - Palgrave Studies of Marketing in Emerging Economies
- Hardcover
Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Neu
EUR 181,89
EUR 62,77 VersandVersand von Deutschland nach USAAnzahl: 1 verfügbar
Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boost business…performance for competitive advantage. Interest in marketing communication and brand development has increased in recent years due to the proliferation of productions, changing consumer behaviour, increased competition, and technological advancement. Recognising the complexity of these challenges, it has become imperative for firms in emerging economies to understand contemporary issues in marketing to compete effectively and create value for consumers and stakeholders. The first of this two volume work provides insights into this critical issue in a changing world, including destination brand management, brand avoidance, sponsorship, health and personal branding, and offers a futuristic perspective on marketing communications, including the influence of neuromarketing, artificial intelligence, and virtual reality. Meanwhile, Volume II focuses specifically on the effects of the Covid-19 pandemic, social responsibilities, and emerging technologies. Taken together, this two-volume work is a definitive resource for scholars and students of marketing, branding and international business.
Marketing Communications and Brand Development in Emerging Markets: Insights for a Changing World
Adeola, Ogechi (Editor)/ Hinson, Robert E. (Editor)/ Sakkthivel, A. M. (Editor)
Sprache: Englisch
Verlag: Palgrave Macmillan 2023
Serie: Palgrave Studies of Marketing in Emerging Economies, Buch 11 von 12. Buch 11 von 12 - Palgrave Studies of Marketing in Emerging Economies
- Softcover
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Paperback. Zustand: Brand New. 331 pages. 8.27x5.83x0.70 inches. In Stock.
Sprache: Englisch
Verlag: Palgrave Macmillan 2023
Serie: Palgrave Studies of Marketing in Emerging Economies, Buch 11 von 12. Buch 11 von 12 - Palgrave Studies of Marketing in Emerging Economies
- Softcover
Anbieter: Kennys Bookstore, Olney, MD, USAKennys Bookstore
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Zustand: New. 2023. Paperback. . . . . . Books ship from the US and Ireland.
Sprache: Englisch
Verlag: Palgrave Macmillan 2022
Serie: Palgrave Studies of Marketing in Emerging Economies, Buch 11 von 12. Buch 11 von 12 - Palgrave Studies of Marketing in Emerging Economies
- Hardcover
Anbieter: Kennys Bookstore, Olney, MD, USAKennys Bookstore
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Zustand: New. 2022. Hardcover. . . . . . Books ship from the US and Ireland.
Marketing Communications and Brand Development in Emerging Economies: Contemporary and Future Perspectives
Adeola, Ogechi (Editor)/ Hinson, Robert E. (Editor)/ Sakkthivel, A. M. (Editor)
Sprache: Englisch
Verlag: Palgrave Macmillan 2023
Serie: Palgrave Studies of Marketing in Emerging Economies, Buch 10 von 12. Buch 10 von 12 - Palgrave Studies of Marketing in Emerging Economies
- Softcover
Anbieter: Revaluation Books, Exeter, , Vereinigtes KönigreichRevaluation Books
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Paperback. Zustand: Brand New. 336 pages. 8.27x5.83x0.71 inches. In Stock.
Sprache: Englisch
Verlag: Palgrave Macmillan 2022
Serie: Palgrave Studies of Marketing in Emerging Economies, Buch 10 von 12. Buch 10 von 12 - Palgrave Studies of Marketing in Emerging Economies
- Hardcover
Anbieter: Kennys Bookstore, Olney, MD, USAKennys Bookstore
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Zustand: New. 2022. 1st ed. 2022. hardcover. . . . . . Books ship from the US and Ireland.
