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Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Verlag: Edward Elgar Publishing Ltd, 2015
ISBN 10: 1783472014 ISBN 13: 9781783472017
Sprache: Englisch
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Verlag: Edward Elgar Publishing Ltd, United Kingdom, Cheltenham, 2015
ISBN 10: 1783472014 ISBN 13: 9781783472017
Sprache: Englisch
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In den WarenkorbPaperback. Zustand: Very Good. The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today.Cutting-edge topics include: customer relationships and loyalty, customer-centered metrics, managing customer contacts, product and pricing, digital service marketing, rethinking the marketing function, and service for society. This book, which includes authors from both academia and industry, will provide academics with an invaluable current view of the field and practitioners with a window into the latest academic thinking. With chapters from internationally renowned contributors, this comprehensive yet concise Handbook will appeal to service marketing academics, researchers and service practitioners. Contributors: M. Archpru Akaka, L. Aksoy, L. Anderson, T.W. Andreassen, S.F.M. Beckers, M.J. Bitner, R.N. Bolton, A. Buoye, J.W. Choi, R.M. Christopher, T.S. Chung, T.S. Dagger, P.S. Danaher, A. De Keyser, C. Dev, B. Edvardsson, S. Fay, R.P. Fisk, C. Frennea, A. Gustafsson, M.-H. Huang, C. Ishida, P.K. Kannan, T.L. Keiningham, P. Kristensson, V. Kumar, S.K. Kwan, T. van Laer, B. Lariviere, R.F. Lusch, D. Mathras, H. Melton, V. Mittal, R.L. Oliver, A.L. Ostrom, P. Patterson, W. Reinartz, H. Risselada, R.T. Rust, K. de Ruyter, C. Schulze, S.M. Shugan, B. Skiera, J. Spohrer, S. Streukens, S.A. Taylor, B. Tronvoll, W. Ulaga, N. Umashankar, S.L. Vargo, P.C. Verhoef, H.S. Wang, M. Wedel, R.A. Westbrook, L. Williams, L. Witell, J. Xie, T. Yu. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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In den WarenkorbPaperback. Zustand: Brand New. 179 pages. 9.00x6.00x0.25 inches. In Stock.
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In den WarenkorbPaperback. Zustand: Brand New. 640 pages. 9.50x6.00x1.50 inches. In Stock.
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Zustand: Used. pp. 640.
Verlag: Edward Elgar Publishing Ltd, 2015
ISBN 10: 1783472014 ISBN 13: 9781783472017
Sprache: Englisch
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Zustand: New. 2015. Paperback. . . . . . Books ship from the US and Ireland.
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In den WarenkorbZustand: New. The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today.KlappentextrnrnThe Handbook of Service Marketing Researc.
Verlag: Edward Elgar Publishing Ltd Aug 2015, 2015
ISBN 10: 1783472014 ISBN 13: 9781783472017
Sprache: Englisch
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Taschenbuch. Zustand: Neu. Neuware - The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today.