Punzel thomas (4 Ergebnisse)
- Softcover
Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Neu
EUR 17,95
EUR 60,26 VersandVersand von Deutschland nach USAAnzahl: 1 verfügbar
Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2007 in the subject Tourism - Miscellaneous, grade: 1,9, University of Birmingham, course: Operations Decision Making, language: English, abstract: Nowadays it is essential for a tour operator to have a very good managemen…t and especially a well thought-out service and operation management. More and more competitors come on the market and smaller companies will be eliminated by the bigger ones. So it is much important to create innovative products to satisfy the customer in every sense. However, at the mass of variety holiday and travel products, problems during the tour operation are predetermined. On the following pages, one big United Kingdom tour operator is presented. Furthermore, one of their touring products will be checked according to problems which could emerge during operating the tour.
- Softcover
Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Neu
EUR 18,95
EUR 60,28 VersandVersand von Deutschland nach USAAnzahl: 1 verfügbar
Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2008 in the subject Business economics - Business Management, Corporate Governance, grade: B, University of Birmingham, language: English, abstract: Nowadays strategic planning comes more than ever to the fore. In the cour…se of an onward globalisation and with an increasing stress of competition, it becomes more and more difficult for entrepreneurs to keep or to improve their market position. For this account, strategic planning comes into the main focus to choose the best strategy for a business.However, every business man knows that there are always chances and risks in economic life. For this reason, risks cannot be eliminated, but they can be managed.Especially in the airline industry, the competition is on a very high level. Since 2001 more and more low cost carriers have been competing with the big well known national airline companies like Lufthansa or British Airways. That's why a well thought out strategic management, strategic planning and of course risk management are essential to overcome the stress of competition.This report will analyse why risk management is so important in strategic planning. By evaluating different models and techniques, the best method to analyse the internal and external environment will be elaborated. By using a current business paper, in that case the annual report of British Airways Plc 2007, different kinds of risks will be analysed and strategies will be given, to overcome and mitigate those risks.
- Softcover
Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Neu
EUR 18,95
EUR 60,31 VersandVersand von Deutschland nach USAAnzahl: 1 verfügbar
Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering.
- Softcover
Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Neu
EUR 42,95
EUR 60,62 VersandVersand von Deutschland nach USAAnzahl: 1 verfügbar
Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Project Report from the year 2008 in the subject Tourism - Miscellaneous, grade: B, University of Birmingham, language: English, abstract: The product FUNCHALoCITY is a touring-information-voucher guide that includes maps, routes, vouchers and discou…nts, insider information and a hotel voucher for the cruise passenger segment. Derived from the internal analysis one of the islands' strengths is its range of attractions gastronomy and accommodation. Furthermore, the climate and the geography favour the tourism activity, which result in a high rate of local people who own, or work in local businesses. This is a favourable basis to build the product on. However, the island has weaknesses that include high attraction prices that turn into an opportunity for the product. Another weakness is Madeira's global image as being an old people's destination that again can be used by the product to help the destination attract more families and younger visitors. Last but not least, the cooperation of local tourism related businesses lack and yet another possibility for FUNCHALoCITY is to improve collaboration in Funchal, whose infrastructure is well-developed anyway. Threats might only be of an environmental nature also deriving from the huge centralisation of population in Funchal. The combination of product development and focus strategies is used for launch, short and medium term stages. The product development strategy is the first step to introduce a product into an existing market. Furthermore, the focus strategy is quite important to achieve efficient production, distribution and marketing through specialisation. In order to implement these strategies, the promotional mix mainly consists of promotion, personal selling on the cruise ships and the establishment of partnerships in Funchal. The first step is to build up the network of local businesses in Funchal and secondly it is important to convince the cruise line companies to promote the product on their ships.Furthermore, the product awareness will be raised using promotional elements like news stories, tourism brochures and leaflets.
