Zustand: Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
Sprache: Englisch
Verlag: Wiley & Sons, Incorporated, John, 2007
ISBN 10: 0470051051 ISBN 13: 9780470051054
Anbieter: Better World Books, Mishawaka, IN, USA
Zustand: Good. Used book that is in clean, average condition without any missing pages.
Sprache: Englisch
Verlag: Wiley & Sons, Incorporated, John, 2007
ISBN 10: 0470051051 ISBN 13: 9780470051054
Anbieter: Better World Books, Mishawaka, IN, USA
Zustand: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.
Hardcover. Zustand: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.
Anbieter: BooksRun, Philadelphia, PA, USA
Hardcover. Zustand: Good. 1. It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience.
Anbieter: Phatpocket Limited, Waltham Abbey, HERTS, Vereinigtes Königreich
EUR 1,19
Anzahl: 1 verfügbar
In den WarenkorbZustand: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
Sprache: Englisch
Verlag: Wiley & Sons, Incorporated, John, 2007
ISBN 10: 0470051051 ISBN 13: 9780470051054
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
EUR 5,40
Anzahl: 1 verfügbar
In den WarenkorbZustand: Good. Ships from the UK. Used book that is in clean, average condition without any missing pages.
Zustand: New. Even as advertising opportunities grow, the Internet still only represents a small fraction of the total advertising market. This book is the first to leverage the Internet advertising opportunity, providing effectiveness metrics, creative principles for online advertising, budgeting practices, and much more. Num Pages: 320 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 236 x 163 x 28. Weight in Grams: 516. . 2007. 1st Edition. Hardcover. . . . . Books ship from the US and Ireland.
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 39,80
Anzahl: 2 verfügbar
In den WarenkorbHardcover. Zustand: Brand New. 1st edition. 320 pages. 9.25x6.50x1.25 inches. In Stock.
EUR 49,43
Anzahl: 1 verfügbar
In den WarenkorbZustand: New. pp. xvi + 302 Illus.
Zustand: fair. Le livre peut montrer des signes d'usure dus a son utilisation : des defauts esthetiques tels que des rayures, des bosses, des coins endommages ou porter des annotations, peut avoir des traces d'humidite. Certaines pieces peuvent etre manquantes. vendeur professionnel; envoi soigne dans les 24/48h.
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch. Zustand: Neu. Neuware - Praise for The Online Advertising Playbook:'Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. The ARF's The Online Advertising Playbook provides critical insight on what sticks and what doesn't in online advertising and marketing.'-Greg Stuart, CEO and President, Interactive Advertising Bureau and coauthor of What Sticks'The Online Advertising Playbook's principles, case studies, and strategic insights equip marketers with the best knowledge available. It will help your online advertising achieve the full range of marketing objectives, from lead generation and customer acquisition to driving trial and loyalty.'-Tim Kopp, Vice President, Global Interactive Marketing, The Coca-Cola Company'To grow interactive marketing from here we need to institutionalize our wisdom and experience about what works. This book explains, in a disciplined way, what marketers have learned from a decade of massive change.'-Ted McConnell, Interactive Innovation Director, Procter & Gamble'The Online Advertising Playbook is a milestone in the maturation of interactive advertising, but also an invaluable go-to guide for managers trying to make smart decisions with their advertising budgets.'-Van Riley, Vice President of Research, AOL'The best marketing communication is spawned from what I call 'informed intuition.' After reading The Online Advertising Playbook, I am far better informed on how to optimize the online channel in our advertising and promotional programs. It's a perfect blend of case studies and research-backed learning.'-Rod DeVar, Manager, Advertising and Promotion, United States Postal Service'Savvy marketers should take advantage of The Online Advertising Playbook's findings and principles to get real results.'-Chris Theodoros, Director of Industry Relations, Google'A work of wisdom and rigor in the digital space that is as relevant for the newbie as it is for the digerati.'-Mike Donahue, Executive Vice President, American Association of Advertising Agencies'This is a must-read for any marketing executive involved in online advertising. It's high time that a book looks at online advertising in the context of an integrative promotional strategy, one meant to set objectives, establish creative strategies, and measure results. The book nicely ties the various components of online advertising to relevant case studies, and the emphasis on measurement and results is refreshing. Not only is it relevant for marketing executives, it would also be a good basic text for any Internet advertising course and a good adjunct to any Internet marketing course.'-Henry Assael, Professor of Marketing, Stern School of Business, New York University.
Anbieter: medimops, Berlin, Deutschland
Zustand: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.