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The Anatomy of Humbug : How to Think Differently about Advertising
Sprache: Englisch
Verlag: Troubador Publishing Limited, 2015
ISBN 10: 1784621927 ISBN 13: 9781784621926
Anbieter: Better World Books: West, Reno, NV, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Advertising Works: v. 6
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 3,85
EUR 6,42 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 1 verfügbar
In den WarenkorbPaperback. Zustand: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.
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Advertising Works: v. 6
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 3,85
EUR 6,42 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 1 verfügbar
In den WarenkorbPaperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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BMP Works 4
Anbieter: BoundlessBookstore, Wallingford, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 3,54
EUR 8,01 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 1 verfügbar
In den WarenkorbZustand: Good. VG condition book with dust jacket. DJ is clean, has fresh colours and has a little wear to edges. Book has clean and bright contents.
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Advertising Works: v. 6
Anbieter: BoundlessBookstore, Wallingford, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 6,21
EUR 8,01 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 1 verfügbar
In den WarenkorbZustand: Good. Little wear to boards. Content is clean with slight toning. Good DJ with little edge wear.
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What is Brand Equity, Anyway?
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 8,18
EUR 6,42 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 2 verfügbar
In den WarenkorbPaperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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What is Brand Equity, Anyway?
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Advertising Works
Anbieter: Phatpocket Limited, Waltham Abbey, HERTS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 3,84
EUR 12,21 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 1 verfügbar
In den WarenkorbZustand: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
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BMP Works: 21 Award Winning Case Histories from BMP DDB Needham
Sprache: Englisch
Verlag: World Advertising Research Cente, 1992
ISBN 10: 1870562070 ISBN 13: 9781870562072
Anbieter: Sell Books, Elland, YORKS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 8,27
EUR 13,94 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 1 verfügbar
In den Warenkorbhardcover. Zustand: Very Good. Most of our very good books have only minor imperfections such as shelf wear consistent with a new book that's sat on a bookshop shelf for a year or two. Occasionally we may miss other minor imperfections as we have to grade books at speed. Our books are dispatched from a Yorkshire former cotton mill. We list via barcode/ISBN so please note that the images are stock images and may not be the exact copy you receive, furthermore the details about edition and year might not be accurate as many publishers reuse the same ISBN for multiple editions and as we simply scan a barcode or enter an ISBN we do not check the validity of the edition data when listing. If you're looking for an exact edition please don't order (at least not without checking with us first, although we don't always have time to check). We aim to dispatch prompty, the service used will depend on order value and book size. We can ship to most countries, see our shipping policies. Payment is via Abe only.
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The Anatomy of Humbug
Anbieter: PBShop.store UK, Fairford, GLOS, Vereinigtes Königreich
Verkäuferbewertung 4 von 5 Sternen
EUR 18,97
EUR 4,77 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 5 verfügbar
In den WarenkorbHRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
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Why Does The Pedlar Sing?
Anbieter: PBShop.store UK, Fairford, GLOS, Vereinigtes Königreich
Verkäuferbewertung 4 von 5 Sternen
EUR 20,59
EUR 4,77 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 2 verfügbar
In den WarenkorbPAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
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The Anatomy of Humbug: How to Think Differently About Advertising
Anbieter: Majestic Books, Hounslow, Vereinigtes Königreich
Verkäuferbewertung 4 von 5 Sternen
EUR 21,22
EUR 7,46 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 3 verfügbar
In den WarenkorbZustand: New. pp. 256.
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Why Does The Pedlar Sing?: What Creativity Really Means in Advertising
Anbieter: Kennys Bookstore, Olney, MD, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: New. 2021. paperback. . . . . . Books ship from the US and Ireland.
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Why Does The Pedlar Sing?: What Creativity Really Means in Advertising
Sprache: Englisch
Verlag: Troubador Publishing, United Kingdom, Market Harborough, 2021
ISBN 10: 1800462522 ISBN 13: 9781800462526
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 23,92
EUR 6,42 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 4 verfügbar
In den WarenkorbPaperback. Zustand: Very Good. Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to todays celebrities who launch their own multi-million dollar brands. There are good reasons for this; we now understand better than ever before the psychological and sociological reasons why apparent frivolity creates serious business benefits. And yet the advertising business today seems reluctant to embrace its powerful links with popular culture. Misled on one side by managerial myths of rationality and logic, and on the other by a cultish misunderstanding of creativity, it risks forgetting how to appeal to the public, and how to build successful brands. As a result, evidence suggests, todays advertising is less liked and less effective than ever before. But it is not too late to reverse this trend. Advertisers and agencies who read this book will rediscover why the pedlar sings, and despite what weve all been told, why people do buy from clowns. They will be inspired to make their advertising more popular, more famous, more fun again and much more effective. This is a fabulous book. .It is possibly the book I would most highly recommend to anyone in marketing. Rory Sutherland, Vice Chairman, Ogilvy. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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The Anatomy of Humbug: How to Think Differently about Advertising
Anbieter: Kennys Bookstore, Olney, MD, USA
Verkäuferbewertung 4 von 5 Sternen
Zustand: New. How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous. or maybe something else? Num Pages: 256 pages, black & white illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 224 x 146 x 23. Weight in Grams: 396. . 2015. Hardcover. . . . . Books ship from the US and Ireland.
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Zustand: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
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Hardcover. Zustand: Good. Zustand des Schutzumschlags: Good. 1st Edition. The jacket is rubbed and marked.Gift inscription.Tightly bound.[R.K]. Our orders are shipped using tracked courier delivery services.
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What Is Brand Equity, Anyway?
Sprache: Englisch
Verlag: World Advertising Research Centre, 2002
ISBN 10: 1841161098 ISBN 13: 9781841161099
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 24,27
EUR 15,37 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 1 verfügbar
In den WarenkorbZustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:1841161098.
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Softcover. Zustand: Fine. Leichte Risse. What is Brand Equity, Anyway? is a must-read for those involved with creating, planning and researching effective brands and advertising. Advertising and marketing academics or anyone interested in the field of advertising and brand strategy should add this book to their collection. What is Brand Equity, Anyway? explores the way in which brands work, the factors that define the making of a strong brand and how brand strength can be measured and monitored. Part two takes this knowledge forward into creating a measurably successful advertising "Advertising is an expensive business. Those who spend money on it should want to know what results they're getting. And those who plan and create it should want to find out if what they're doing is working; and how, and why it's working (or not), in order to learn how to do it better next time." Feldwick is a master at raising, reasoning and resolving the questions that go to the very heart of the advertiser's raison d'etre. If you are seeking to enter the holy of holies in the world of advertising reading a copy of What is Brand Equity, Anyway? is an advisable first step.
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Why Does The Pedlar Sing?: What Creativity Really Means in Advertising
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 38,11
EUR 11,47 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 2 verfügbar
In den WarenkorbPaperback. Zustand: Brand New. 264 pages. 8.43x5.51x0.67 inches. In Stock.
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ANATOMY OF HUMBUG
Anbieter: Speedyhen, Hertfordshire, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 17,01
EUR 47,03 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 5 verfügbar
In den WarenkorbZustand: NEW.
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WHY DOES THE PEDLAR SING
Anbieter: Speedyhen, Hertfordshire, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 18,41
EUR 47,03 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 2 verfügbar
In den WarenkorbZustand: NEW.
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Zustand: New. How does advertising work? Does it have to attract conscious attention in order to transmit a Unique Selling Proposition ? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous. or maybe something else?
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Zustand: New. Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today s celebrities who launch their o.
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BMP Works 4 BMP DDB
Verlag: Ntc Publications, 1999
Anbieter: Librodifaccia, Alessandria, AL, Italien
Verkäuferbewertung 5 von 5 Sternen
Zustand: Buone. inglese Condizioni dell'esterno: Buone Condizioni dell'interno: Buone.
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The Anatomy of Humbug : How to Think Differently about Advertising
Sprache: Englisch
Verlag: Troubador Publishing Jan 2015, 2015
ISBN 10: 1784621927 ISBN 13: 9781784621926
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Buch. Zustand: Neu. Neuware - How does advertising work Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition' Or does it insinuate emotional associations into the subconscious mind Or is it just about being famous. or maybe something else In Paul Feldwick's radical new view, all theories of how advertising works have their uses - and all are dangerous if they are taken too literally as the truth. The Anatomy of Humbug deftly and entertainingly picks apart the historical roots of our common - and often contradictory - beliefs about advertising, in order to create space for a more flexible, creative and effective approach to this fascinating and complex field of human communication.Drawing on insights ranging from the nineteenth-century showman P.T. Barnum to the twentieth-century communications theorist Paul Watzlawick, as well as influential admen such as Bernbach, Reeves and Ogilvy, Feldwick argues that the advertising industry will only be able to deal with increasingly rapid change in the media landscape if it both understands its past and is able to criticise its most entrenched habits of thought.The¿Anatomy of Humbug is an accessible business book that will help advertising and marketing professionals create better campaigns.
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Taschenbuch. Zustand: Neu. Why Does The Pedlar Sing? | Paul Feldwick | Taschenbuch | Kartoniert / Broschiert | Englisch | 2021 | Troubador Publishing Ltd | EAN 9781800462526 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu.
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Buch. Zustand: Neu. The Anatomy of Humbug | How to Think Differently about Advertising | Paul Feldwick | Buch | Troubador Publishing Ltd | Gebunden | Englisch | 2015 | Troubador Publishing | EAN 9781784621926 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu.
