Oehmen tisha (3 Ergebnisse)

Zustand: New. pp. 154.

Taschenbuch. Zustand: Neu. Neuware - What if your business had a well-defined brand If you take two businesses with the same business model, pricing, and location, one which had a well-defined brand, while the other did whatever felt right. Nine times out of 10 you would see the business that practiced good branding is the one that would succeed. Don't you want that kind of opportunity for your business In Finding Brand: A Step by Step Guide to Intentionally Creating Your Brand, Global Brand Guru, Tisha Oehmen, teaches you, step by step, how to intentionally craft your brand and use it as a foundation for your business success. Each simple step in this guide offers you an explanation of the concept, examples from other businesses, an example of how to complete the exercise yourself before turning you loose to do the same for your own business. Each exercise will help you reveal a new facet of your brand position, allowing you to uncover a bit more of your brand.…

Taschenbuch. Zustand: Neu. Neuware - Brands are defenseless. We wipe our feet on them, we throw them in the trash, and we don't have the patience to let them grow to be all they can be. That leads to us cheating on them and setting our businesses up for failure. Successful businesses know that brands need protection, love, and understanding. For smart businesses that want to succeed, it's about Finding Brand. The brand book is the quintessential guidebook that will help a business create alignment to reach its goals. A brand book should be more than just a marketing department tool. It should be the guiding internal document that guides employees and stakeholders in every action. It should be the culmination of all internal and external thinking; it should be a business's tangible representation of all that makes your business unique and special. In Finding Brand: The Brand Book Tutorial, Tisha Oehmen teaches you how to explore and craft your brand, write your brand book, share it with key stakeholders, and to use it to protect your brand. This step-by-step tutorial will help you explore your brand and ensure that it doesn't get cheated on and that your business succeeds.…