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Taschenbuch. Zustand: Neu. Neuware - In today's cutthroat business world, the ability to respond strategically to competition can make or break an organization. This groundbreaking study explores the critical yet under examined realm of strategic competitive response capability (SCRC) and its impact on organizational performance. SCRC is a vital factor that leverages business's resources and capabilities, enhances competitive advantage and ensures long-term value growth. This study investigates its impact on the performance of companies listed on the Nairobi Securities Exchange. The findings reveal a strong positive influence of strategic competitive response on organizational performance. Utilizing resource-based view and dynamic capabilities theory, the research underscores the importance of strategic planning, technological adaptability, and continuous market intelligence. This isn't just academic-it's a game-changer for businesses. It underscores the importance of rapid information processing and decision-making in today's fast-paced markets. For managers and investors in emerging markets, this study provides invaluable insights into enhancing competitive response capabilities to drive success.

Taschenbuch. Zustand: Neu. Neuware -Retail sales is a major economic activity in all world economies and has advance from the street vendor, the grocery store to the supermarkets and hypermarkets.In the globalized market where the offer of the various products and services that are the requirements of modern daily requirements, the scramble to attract and retain customers is highly competitive.Marketing communication is therefore a premier ingredient in the business art of retail business.While working at Metro Cash & Cary a South African retail supermarket chain, at Eldoret in Kenya, this area of marketing communication was the main activity in the merchandising effort.Retailers have to use innovation in their efforts to reach out to customers for their success in retail sales. In researching and proposing the various approaches that different methods that different retail supermarkets use, this book attempts to help those in retail business to employ modern marketing to attract customersBooks on Demand GmbH, Überseering 33, 22297 Hamburg 104 pp. Englisch.