mohd altaf khan (6 Ergebnisse)

Contents Preface 1 Introduction 2 Communicating corporate social responsibility in brand management 3 Strategic brand management on the cutting edge 4 Towards employer brand management 5 Organizational and customer perspectives on brand equity 6 Brand positioning and values 7 Marketing mix elements on brand equity 8 Designing the social marketing research programme and branding 9 Marketing asset management benefits an executing overview 10 Brand designing and implementing in business 11 Brand marketing and service marketing deal or no deal 12 Inter relationship between relationship marketing branding and services implications 13 Retail marketing and branding 14 A logical brand management model 15 Realization management as a culture clash 16 Brand management as a culture clash 17 Measuring brand equity 18 Challenges and opportunities of brand management and brand equity Bibliography Index Branding is the essence of marketing activity It always stays in the heart of marketing strategy and seeks to remove a company from the harsh competition of the commodity type market by differentiating form the competitors products Branding is the only Mantra and Kaleema which gives a unique value to the company by simplifying the consumers choices in the competitive market Brand management and branding is indeed not an ancient promotional program or any other marketing tools it is rather recent in origin Its emergence as marketing management discipline is at the highest peak of importance due to globalization and opening of market to foreign brands Management of a product needs a series of marketing programs The programs may be segmentation product positioning adding new attributes in the product distribution both physical distribution and channels of distribution advertising sales promotion sales management pricing policy and so on so forth The force and essence of all these programs can be centered on brand management jacket 280 pp.

Contents 1 Introduction 2 Reforming the business environment thinking and future 3 The challenges of globalization and the role of human resources 4 Global strategic management is the key to business success 5 Towards a network of digital business ecosystems fostering the local development 6 Business environment labour law and micro- and small enterprises 7 Engaging employees to drive global business success 8 Global business blueprint and the trade community 9 Managing outsourcing strategies to ensure sustainable innovation performance 10 Global languages and future challenges 11 Design and implementation of an interdisciplinary business 12 Managing an advanced business course with business majors and native speakers 13 Global governance vs the liberal democratic nation-state 14 Bargains old and new multinational corporations in global governance Bibliography IndexThe recent global business scenario has made a significant contribution for the growth of international trade and business which has boosted further the conversion of local market into global business Global integration in investment trade communication and technology has been tying the world economies together Global corporation consider the whole world as their production place as well as their market place Therefore going internationally is an important quality of the 21st century business environment Production facilities have been set up in different countries and the products to be marketed globally Global business environment is governed by a variety of institutions which have been established by the treaties and agreements between the countries The international institutions such as IMF World Bank and WTO playing an important role in strengthening global integration to reduce barriers for free trade and increase investment and services among the countries jacket 280 pp.

Contents Preface 1 Marketing communication an introduction 2 Public relations an introduction 3 The role of communication in management 4 Strategic communications 5 Post integrated marketing communications creativity consistency and effective resource allocation 6 Interactive marketing communications 7 Excellence in public relations and communication management 8 New media influences and implications for the public relations profession 9 Public relations and communication strategy implementation plan 10 Public relation and the innovation in communication system 11 Effective communication and public relations 12 The psychology of public relations communication 13 New media new influences and implication for public relations 14 Evaluation and measurement in marketing trends and challenges 15 The Structure of online marketing communication channels 16 Problems of companies marketing communication management Bibliography Index Marketing communication and public relations are moving toward interactions between individual recipients and consumers rather than being directed from a marketing organization to masses of consumers It is now possible for an individual to be just as efficient in broadcasting information both positive and negative about an organization as it is for a large corporation to promote itself The social networking that allows the quick and easy dissemination of information and mis-information is in part a product of changes in online communication channels but these communication channels are in part enabled by such social networking jacket 280 pp.

figs (illustrator). Contents Preface 1 An introduction to supply chain management 2 Data quality and integrity in the data supply chain solutions 3 Virtual supply chain management a re-engineering approach 4 Integrated supply chain management in the government environment 5 Real-time logistic recovery under schedule disruptions 6 Supply chain management in public sector procurement 7 Team working and partnering supply chain inventory management 8 Informing science and information technology transfer in supply chain management 9 Inter-organizational systems for supply chain management a multi-perspective adoption 10 Streamlining supply chain management with e-business 11 Supply management options for commodity income stabilization 12 Logistics and supply chain management key performance indicators analysis 13 Relationship between supply chain management and outsourcing 14 The role of supply-chain management in e-commerce Bibliography IndexA supply chain is a system of organizations people technology activities information and resources involved in moving a product or service from a manufacturer to customer Supply chain activities transform natural resources raw materials and components into a finished product that is delivered to the end customer In sophisticated supply chain systems used products may re-enter the supply chain at any point where residual value is recyclable supply chains link value chains jacket 280 pp.

Contents Preface 1 Introduction 2 Competitive advantage through sales and distribution strategy 3 Cost and value in sales and distribution channels 4 VOFM routines in sales and distribution 5 Customer loyalty management for occasional riders 6 Modern distribution management system in the competitive energy market environment 7 Business drivers for distribution network 8 Module-based modelling of production-distribution system 9 Adaptable labour management in complex distribution 10 E-commerce and evolving distribution channels in the food and agri-business industries 11 Role of the distribution strategy in settling the firm position 12 Sales force productivity applications of revenue management strategies 13 Sales and marketing management goals and outcomes 14 Integrated sales management and CRM sales automation 15 Cost and value in sales and distribution channels 16 Mutual fund distribution channels and distribution cost 17 The darknet and the future of content distribution 18 Management discussion and analysis of market conduct activities Bibliography IndexMost producers do not sell their goods directly to final customers They design a multi-channel system to reach them The design of marketing channel acts as a strong interface and can provide a competitive advantage to a firm in the industry By contrast the absence of a good distribution network also becomes a major impediment in todays cut throat competitive environment Marketing channel decisions are therefore one of the most important and the most critical ones facing the marketing management today It is complex and the complexity further gets compounded by the fact that the channel system takes time to build usually years jacket 280 pp.

Hardbound. Zustand: As New. New. Contents Vol. I Personality Development in Management Preface. 1. Importance of communication. 2. Different roles in organisation. 3. Knowledge systems in organisation. 4. Managerial practices in management. 5. Bureaucratic system. 6. Socio cultural change. 7. Principles of training in management. 8. Approaches to training. 9. Need of training and development. 10. Assessment of training needs. 11. Training for better out come. 12. Training strategy. 13. Approach for training executives. 14. Training for public enterprise managers. 15. Education and on job training. 16. Utilization of training skills. References. Vol. II. Personal Management and Business Ethics Preface. 1. Ethics in developmental processes. 2. Organisational development. 3. Hierarchy Systems in management. 4. Stress and its management. 5. Counseling for stress management. 6. Human resource development in management. 7. Philosophy of work culture. 8. Ethico moral management. 9. Social responsibilities in business. 10. Use of technology in management. 11. Level of satisfaction in management. 12. Positive thinking. 13. Prioritization of work. 14. Time management. References. The HRD approach is essentially a dynamic one that is to continuously innovate and adjust in an efforts to organize and develop the resources. Organizations grow when they exploit unutilized human capabilities and also their underemployed human resource. In fact the growth pressure emanates from within as the organization develops. An organizations that continues to adopt the conservative posture cannot claim to be well managed. It is thin phenomena in its varied dimensions which the editors of this book had tried to explore. Tackling as it does varies concerns which are of growing importance in most developing countries the collection in this encyclopaedia is of thought provoking critical reviews/papers/articles from India and abroad which would appeal to a wide range of readers. The encyclopaedia entitled Management Professionals in Business Sector encompasses a wide range of content and approaches in its admit and as such it is expected to be of much interest to a vast spectrum of scholars. 600 pp.