miles d anthony (33 Ergebnisse)

Paperback. Zustand: Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Paperback. Zustand: Brand New. 256 pages. 6.00x0.54x9.00 inches. In Stock.

Zustand: Fine.

Paperback. Zustand: Brand New. 128 pages. 9.25x6.50x0.31 inches. In Stock.

Zustand: Fine. contains phaidon non mint copy stamp.

Zustand: New. In.

Zustand: New. In.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: New. In.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.

Zustand: New.

Zustand: New.

Zustand: New. pp. 470.

Zustand: New. In.

Taschenbuch. Zustand: Neu. Neuware - About the Book.

Paperback. Zustand: Brand New. 322 pages. 9.68x6.87x9.61 inches. In Stock.

Zustand: NEW.

Gebunden. Zustand: New. &Uumlber den AutorD. Anthony Miles, Ph.D. is a nationally-known startup and marketing expert and a leading forensic marketing authority. He is an awarding-winning researcher, professor, statistician, legal expert witness, best-sellin.

Paperback. Zustand: Brand New. 464 pages. 9.19x6.13x0.94 inches. In Stock.

Zustand: New. D. Anthony Miles is the managing editor for the Confessions of a PhD series. He is a researcher, statistician, startup/marketing and business expert, serial entrepreneur, and best-selling author.Philip Adu is the founder and m.

Taschenbuch. Zustand: Neu. Neuware - One of the primary concerns in a small business is the problem of risk. Many who begin the start-up process terminate it in less than one year. Of those that survive, many are unable to achieve sustained growth and profits. Small-to-medium business enterprises (SME) have a 50% to 90% chance of failure within the first five years. While there are measures of personal risk behavior of entrepreneurs, the literature contains no measure of risk orientation for the enterprise.The purpose of this study was to develop and validate a researcher-designed instrument to measure the critical forces of business risk. The 37-item Entrepreneurial Risk Assessment Scale (ERAS) was developed from key theoretical concepts grounded in economics, marketing, management, finance, and entrepreneurship literature. It was developed and finalized through a process of reviewing literature, subject matter expert panels' review, and a pilot test. The a priori assumption of the ERAS constructs were (a) personal characteristics, (b) intangible operations, (c) enterprise operations, (d) market climate, and (e) business environment.This study utilized a quantitative methodology to establish construct, content, and criterion validity using Bryant's (2000) framework found in Reading and Understanding More Multivariate Statistics edited by Grimm and Yarnold (2000). A sample (N = 276) was taken from an urban/suburban area in South Texas. A principal axis factoring (PAF) analysis was used to establish construct validity; a principle component analysis (PCA) was used to establish content validity; and a logistic regression was used to establish criterion validity. Reliability was assessed within the efforts to establish content validity. What emerged from both the factor analyses were five new factors of entrepreneurial risk that were different from the a priori assumptions and thus renamed: (a) customer and resources, (b) security, (c) operations, (d) external pressures, and (e) other/alternate factors. The results of the PAF and PCA provided strong support for the content and construct validity of the ERAS instrument. In the assessment of criterion validity, the logistic regression analysis showed the endogenous factors, (a) customer and resources, and (c) operations reliably predicted risk behavior of both nascent and incumbent SMEs.

Kartoniert / Broschiert. Zustand: New.

Zustand: New. Philip Adu is the founder and methodology expert at the Center for Research Methods Consulting. He has provided research methodology services to clients for over 10 years. He is also a contributing faculty at Walden University. Dr. Adu i.

Buch. Zustand: Neu. Neuware - This is a must-have book for marketing professionals, business professionals, consultants, and MBA students. This book provides a comprehensive introduction to forensic marketing.D. Anthony Miles, CEO and founder of Miles Development Industries Corporation(R), a consulting practice/venture capital acquisition firm, shares detailed forensic marketing frameworks that will help you conduct a rigorous forensic investigation. He focuses on:¿ Five types of marketing evidence categories;¿ Different types of forensic marketing investigations;¿ Four types of forensic investigation of marketing financial statements;¿ Ways to conduct an audit and minimize blind spots in an investigation.The book explains how to use numerous analytical tools, such as a market position analysis, competitive intelligence analysis, law and policy analysis, pricing analysis, branding audit, customer relationship auditing, and more.Get an arsenal of tools to conduct a forensic marketing investigation with this complete guide aimed at practitioners, theorists, and business students.Miles has made forensic marketing investigation methods accessible to business professionals and students. 'How To Get Away With Murder in Marketing' contains numerous useful investigative frameworks and images to help conduct a forensic marketing investigation. 'How To Get Away With Murder in Marketing' gives readers the confidence to do a forensic marketing investigation. Forensic marketing investigation requires specific tools and skills. 'How To Get Away With Murder in Marketing' provides the tools to help the business profession build those skills. This book will teach you how to be a forensic marketing expert.The book provides readers with access to forensic marketing investigative frameworks and analytical models to help you solve marketing problems. For readers this book is filled with forensic marketing tools and analytical techniques to help the marketing expert solve marketing problems. The practice of an effective forensic marketing investigation is provided and shows how to implement an effective investigation into marketing problems.Throughout the following chapters, readers will learn about five categories of evidence that include information such as data, sales, marketing financials, market reports, law and policy, market size, market share, financial resources, historical performance, current market position, product and firm, customer market segments, pricing models, fixed costs, variable costs, revenue, unit contribution, breakeven, product lines, brand awareness, brand strength, brand differentiation, brand presence, brand relevance, and brand performance.In this book, readers are provided with five categories of forensic marketing tools are illustrated, complete with examples of demonstrating applications in the real-world marketing problems. This area of specialty will be considered the top niche market in the marketing profession. 'How To Get Away With Murder in Marketing' should be required reading for practitioners, theorists and business students.

Zustand: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Sehr gut. Zustand: Sehr gut | Seiten: 546 | Sprache: Englisch | Produktart: Bücher | This is a must-have book for marketing professionals, business professionals, consultants, and MBA students. This book provides a comprehensive introduction to forensic marketing. D. Anthony Miles, CEO and founder of Miles Development Industries Corporation(R), a consulting practice/venture capital acquisition firm, shares detailed forensic marketing frameworks that will help you conduct a rigorous forensic investigation. He focuses on: ¿ Five types of marketing evidence categories; ¿ Different types of forensic marketing investigations; ¿ Four types of forensic investigation of marketing financial statements; ¿ Ways to conduct an audit and minimize blind spots in an investigation. The book explains how to use numerous analytical tools, such as a market position analysis, competitive intelligence analysis, law and policy analysis, pricing analysis, branding audit, customer relationship auditing, and more. Get an arsenal of tools to conduct a forensic marketing investigation with this complete guide aimed at practitioners, theorists, and business students. Miles has made forensic marketing investigation methods accessible to business professionals and students. "How To Get Away With Murder in Marketing" contains numerous useful investigative frameworks and images to help conduct a forensic marketing investigation. "How To Get Away With Murder in Marketing" gives readers the confidence to do a forensic marketing investigation. Forensic marketing investigation requires specific tools and skills. "How To Get Away With Murder in Marketing" provides the tools to help the business profession build those skills. This book will teach you how to be a forensic marketing expert. The book provides readers with access to forensic marketing investigative frameworks and analytical models to help you solve marketing problems. For readers this book is filled with forensic marketing tools and analytical techniques to help the marketing expert solve marketing problems. The practice of an effective forensic marketing investigation is provided and shows how to implement an effective investigation into marketing problems. Throughout the following chapters, readers will learn about five categories of evidence that include information such as data, sales, marketing financials, market reports, law and policy, market size, market share, financial resources, historical performance, current market position, product and firm, customer market segments, pricing models, fixed costs, variable costs, revenue, unit contribution, breakeven, product lines, brand awareness, brand strength, brand differentiation, brand presence, brand relevance, and brand performance. In this book, readers are provided with five categories of forensic marketing tools are illustrated, complete with examples of demonstrating applications in the real-world marketing problems. This area of specialty will be considered the top niche market in the marketing profession. "How To Get Away With Murder in Marketing" should be required reading for practitioners, theorists and business students.

Zustand: New.

Zustand: New.

Zustand: New. In.