Michael obal (4 Ergebnisse)
Sprache: Englisch
Verlag: Springer, 2019
Serie: Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Buch 5 von 17. Buch 5 von 17 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
- Softcover
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Taschenbuch. Zustand: Neu. Let's Get Engaged! Crossing the Threshold of Marketing's Engagement Era | Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference | Michael W. Obal (u. a.) | Taschenbuch | xxv | Englisch | 2019 | Springer | EAN 9783319791739 | Verantwortliche Person für die EU: Springer Verlag GmbH…, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
Sprache: Englisch
Verlag: Springer, 2019
Serie: Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Buch 5 von 17. Buch 5 von 17 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
- Softcover
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Zustand: Hervorragend. Zustand: Hervorragend | Seiten: 924 | Sprache: Englisch | Produktart: Bücher | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services… to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy¿s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2014 Academy of Marketing Science (AMS) Annual Conference held in Indianapolis, Indiana, entitled Let¿s Get Engaged! Crossing the Threshold of Marketing¿s Engagement Era. The volume includes manuscripts relevant to marketing strategy, consumer behaviour, quantitative modelling, among others.
Sprache: Englisch
Verlag: Springer International Publishing, 2019
Serie: Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Buch 5 von 17. Buch 5 von 17 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
- Softcover
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Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the co…mmunity at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.This volume includes the full proceedings from the 2014 Academy of Marketing Science (AMS) Annual Conference held in Indianapolis, Indiana, entitled Let's Get Engaged! Crossing the Threshold of Marketing's Engagement Era. The volume includes manuscripts relevant to marketing strategy, consumer behaviour, quantitative modelling, among others.
- Hardcover
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EUR 68,50 VersandVersand von Deutschland nach USAAnzahl: 1 verfügbar
Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community… at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.This volume includes the full proceedings from the 2014 Academy of Marketing Science (AMS) Annual Conference held in Indianapolis, Indiana, entitled Let's Get Engaged! Crossing the Threshold of Marketing's Engagement Era. The volume includes manuscripts relevant to marketing strategy, consumer behaviour, quantitative modelling, among others.
