menzel aldridge (4 Ergebnisse)

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: B, University of Canberra, language: English, abstract: This paper is an attempt to explore the Blue Ocean Strategy which surfaced in the year 2004 and within a few months, it revolutionised thinking patterns and decision making processes of many firms around the world. The terms 'red oceans' and 'blue oceans' became the part of the business dictionary and many business related journals started using these terms. It links to the themes of 'critical response' and 'critical thinking' because the very creation of Blue Ocean Strategy is a challenge or disapproval of the entire field of strategic management, the field of study which has been studied, explored and discussed by many well-known authors over the past five decades and even before that. Where strategic management has been constantly emphasising to outclass the competition, blue ocean strategy cites this approach as short minded and insufficient and instead, preaches the creation of blue oceans to make the competition irrelevant. The reasons why authors of this strategy came up with the blue ocean strategy was because the engaged in the process of critical thinking and critical response and gathered the courage to challenge the mainstream and widely held assumptions about competition. Despite the fact that concepts of innovation and creativity did exist before the advent of blue ocean strategy, Blue Ocean Strategy provided the business and an academic world with a new lens to look at innovation, creativity and value creation (Thompson & Strickland, pp. 314-316, 2003). When as of today, there are many scholars which disagree to the theory as cite it as irrelevant, inconsistent and not having enough theoretical and research grounding. On the other hand, there are scholars who are engaged in the process of defending the theory thus creating an ongoing process of dialogue, critical thinking and critical response. The paper also explores those criticisms and makes an attempt to provide the answers for them. 16 pp. Englisch.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2013 in the subject Business economics - Operations Research, grade: B, University of Canberra, language: English, abstract: Apple Inc. has been into the electronics business since some decades in the industry. It had built its place in the markets, all over the world through its dynamic strategies that focused on quality and innovation. Apple Inc. has made progress from being a loss making company to being the biggest company in the electronics industry with incredibly high revenues and profit margins.The assignment is going to be based upon Apple Inc.'s case study and its journey as a whole to becoming a successful company. It will highlight the strategies adopted by the company, their adoption of the environmental changes and how it used these dynamics for its own benefits. Apple Inc.'s vision, mission and beliefs as an organization, the company's strengths and weaknesses have been highlighted in the following assignment.Also discussed in the assignment are the changing business and competitive environment and its impact on the company, the challenges it faces in such an environment and, the strategies it adopts to excel in this field. The structures that the company follows, the systems on which it is based on and other operational efficiencies, all play a major role in the Apple growth story. The company is known for innovation and quality. In spite of the premium prices, the company has almost a maximum market share to it and continues to grow up the success ladder with its ever evolving product line which is a mixture of quality, innovation and highly detailed mechanics.Apple continues to not only survive, but excels in the electronics market which, is becoming more and more competitive by the day. 16 pp. Englisch.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2011 in the subject Business economics - Operations Research, grade: A, University of Canberra, language: English, abstract: Coca Cola HBC is one of the largest manufacturers of non-alcoholic beverages in the European continent. The strategy of CCHBC centres on four key A's credo for maintaining the growing and constant demand of its products in the markets. (Verma and Boyer, 2011)These four A's are Availability- CCHBC aims that all its products are easily accessible by the target buyers. On its part, CCHBC aims to provide the right package, the right time and in the right location. Affordability - CCHBC also aims at offering affordable products to its customers and strive to develop a wide range of highly desirable, useful and high quality products in a right package that appeals to different market and for specific occasions and priced appropriately. (Mahadevan, 2011)Acceptability- CCBHC aims for complete control, flawless efficiency and reliable customer service and adapting the most feasible route-to-market, along with intensive knowledge of buyer requirements and needs. With such an approach, it is ensured that products launched by CCBHC are acceptable and well liked by customers in different markets. Activation- CCBHC believes in enhancing customer motivation and choose their products. To achieve this, the company aims to provide the right brand at the right price and in the right location. CCBHC aims to place these products in enticing and interesting point of sale displays and make them available through coolers placed wisely or through racks, vendors, fountains and making these products relevant to the purchasers. These are some of the ways through which CCHBC aims to boost customer demand. (Schroeder, 2003).

Paperback. Zustand: Very Good. How well placed Apple is to sustain its recent success in the Consumer Electronics Industry This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .