mark katz bernard (1 Ergebnisse)

Soft cover. Zustand: Very Good. 1st Paperback Edition. Paperback. Imn many small to medium-sized companies, the margeting function is hampered by a lack of resource, both financial and otherwise. This book provides an easy-to-follow, step-by-step guide to marketing procedures for companies seeking the maximum impact for each marketing pound spent. It is divided into two parts: 'Preparation', which includes establishing objectives, researching to market and creating the marketing plan; and 'Taking Marketing Action', which includes detailed advice on all aspects of the execution of the marketing plan. The book is packed with real-life case studies and examples to illustrate the points made, and to show readers how the various approaches outlined can and do work in practice. Readers will learn, amongst other things, how to: Establish realistic onjectives. Create and manage a database. Achieve results through direct mail. Develop an in-house telemarketing campaign. Provide focused customer service. Get high-profile publicity at low or zero cost. Create a low-cost high-return advertising campaign. 218 pp. (We carry a wide selection of titles in The Arts, Theology, History, Politics, Social and Physical Sciences. academic and scholarly books and Modern First Editions ,and all types of Academic Literature.).