Maiorescu murphy roxana (10 Ergebnisse)

Zustand: New.

Zustand: New.

Gebunden. Zustand: New.

Zustand: As New. Unread book in perfect condition.

Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book analyzes the brand communities of major American multinationals across three industries:finance, tech, and consumer goods.It assesseshow companies communicatetheir diversity approaches on social media (Twitter)and studies the ensuing perceptions of online users.By comparing more innovative sectors (tech and consumer goods) with a less innovative industry(finance), the author examines differences in the way brands approach and communicate about diversity in online settings. The results of the study lead to the development of a theoretical framework with practical applications for business communication academics and professionals alike.…

Paperback. Zustand: Brand New. 214 pages. 8.00x5.75x0.50 inches. In Stock.

Hardcover. Zustand: Brand New. 214 pages. 8.75x6.25x0.75 inches. In Stock.

Taschenbuch. Zustand: Neu. Corporate Diversity Communication Strategy | An Insight into American MNCs' Online Communities and Social Media Engagement | Roxana D. Maiorescu-Murphy | Taschenbuch | ix | Englisch | 2020 | Springer | EAN 9783030299460 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.…

Zustand: New. 2019. Hardcover. . . . . . Books ship from the US and Ireland.

Zustand: New. 2020. Paperback. . . . . . Books ship from the US and Ireland.