Lusch robert vargo stephen (20 Ergebnisse)

Paperback. Zustand: Very Good. The Service-dominant Logic of Marketing: Dialog, Debate, and Directions This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . …

Zustand: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: Good. No Dust Jacket. 449 pages. Ex-library marks, light discoloring and wear, small sticker tear on the cover; a sound binding; good shape overall. No jacket. Quantity Available: 1. Category: Reference; ISBN: 0765614901. ISBN/EAN: 9780765614902. Inventory No: 234577.

Zustand: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Hardcover. Zustand: Gut. 1st ed. 252 S. Ex.-Libr., Good condition. Sprache: Englisch Gewicht in Gramm: 690.

Paperback. Zustand: Brand New. 225 pages. 9.50x6.75x0.75 inches. In Stock.

Zustand: New. Keenly anticipated primer on the principles and applications of Lusch and Vargo s groundbreaking work, describing the shift from a product-centred view of the firm to a service-led model. Originating in the field of marketing, the foundational premises of S.

Zustand: Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher | In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant (S-D) logic', describing the shift from a product-centred view of markets to a service-led model. Now, in this keenly anticipated book, the authors present a thorough primer on the principles and applications of S-D logic. They describe a clear alternative to the dominant worldview of the heavily planned, production-oriented, profit-maximizing firm, presenting a coherent, organizing framework based on ten foundational premises. The foundational premises of S-D logic have much wider implications beyond marketing for the future of the firm, transcending different industries and contexts, and will provide readers with a deeper sense of why the exchange of service is the fundamental basis of all social and economic exchange. This accessible book will appeal to students, as well as to researchers and practitioners.…

Paperback. Zustand: Brand New. 449 pages. 9.75x6.75x1.00 inches. In Stock.

Zustand: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.

Zustand: New. Robert F. Lusch, Stephen L. VargoExpanding on the editors award-winning article Evolving to a New Dominant Logic for Marketing, this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, custome.

Zustand: New. In English.

Hardcover. Zustand: Brand New. 225 pages. 9.75x7.00x0.75 inches. In Stock.

Zustand: New. pp. 449 Illus.

Hardcover. Zustand: Brand New. 760 pages. 10.00x7.00x2.00 inches. In Stock.

Gebunden. Zustand: New. Robert F. Lusch, Stephen L. VargoExpanding on the editors award-winning article Evolving to a New Dominant Logic for Marketing, this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, custome.

Zustand: New. In English.

Textbook Binding. Zustand: Brand New. 258 pages. 9.50x6.50x1.00 inches. In Stock.