luong tuan anh (29 Ergebnisse)

Taschenbuch. Zustand: Neu. Auswirkungen auf das Exportzielland | Tuan Anh Luong (u. a.) | Taschenbuch | 56 S. | Deutsch | 2025 | Verlag Unser Wissen | EAN 9786206806639 | Verantwortliche Person für die EU: OmniScriptum, Brivibas Gatve 197, 1039 RIGA, LETTLAND, customerservice[at]vdm-vsg[dot]de | Anbieter: preigu.

Paperback. Zustand: Very Good.

Taschenbuch. Zustand: Neu. Neuware -This study introduces a new international marketing concept: the country of export destination effect (COED) at a consumer level. The results of this study show that the COED influences domestic consumers¿ quality evaluation, preference, and purchase intention regarding a product manufactured domestically, but available both domestically and internationally. Specifically, consumers¿ product knowledge negatively moderates the COED effect on the quality evaluation of the car and mahogany furniture. This finding is similar to the halo effect in the country of origin (COO) literature. In addition, different export destinations have different effects on consumers¿ preference and purchase intention. In contrast to studies in the COO literature, this research demonstrates that nationalism and internationalism are positively related to the intention to purchase an exported product. Patriotism, however, is negatively related to the consumer¿s intention to purchase an exported product.Books on Demand GmbH, Überseering 33, 22297 Hamburg 64 pp. Englisch.

Taschenbuch. Zustand: Neu. Neuware -Cette étude introduit un nouveau concept de marketing international : l'effet du pays de destination des exportations (EPDE) au niveau du consommateur. Les résultats de cette étude montrent que le COED influence l'évaluation de la qualité, la préférence et l'intention d'achat des consommateurs nationaux à l'égard d'un produit fabriqué dans le pays, mais disponible à la fois dans le pays et à l'étranger. Plus précisément, la connaissance du produit par les consommateurs modère négativement l'effet du COED sur l'évaluation de la qualité de la voiture et des meubles en acajou. Ce résultat est similaire à l'effet de halo dans la littérature sur le pays d'origine (COO). En outre, les différentes destinations d'exportation ont des effets différents sur les préférences et les intentions d'achat des consommateurs. Contrairement aux études sur le pays d'origine, cette recherche démontre que le nationalisme et l'internationalisme sont positivement liés à l'intention d'acheter un produit exporté. Le patriotisme, en revanche, est négativement lié à l'intention du consommateur d'acheter un produit exporté.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 52 pp. Französisch.

Taschenbuch. Zustand: Neu. Neuware VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 52 pp. Portugiesisch.

Taschenbuch. Zustand: Neu. Neuware -Questo studio introduce un nuovo concetto di marketing internazionale: l'effetto Paese di destinazione delle esportazioni (COED) a livello di consumatori. I risultati di questo studio dimostrano che il COED influenza la valutazione della qualità, la preferenza e l'intenzione d'acquisto dei consumatori nazionali nei confronti di un prodotto fabbricato in patria, ma disponibile sia a livello nazionale che internazionale. In particolare, la conoscenza del prodotto da parte dei consumatori modera negativamente l'effetto del COED sulla valutazione della qualità dell'automobile e dei mobili in mogano. Questo risultato è simile all'effetto alone nella letteratura sul Paese d'origine (COO). Inoltre, le diverse destinazioni di esportazione hanno effetti diversi sulla preferenza e sull'intenzione di acquisto dei consumatori. A differenza degli studi della letteratura COO, questa ricerca dimostra che il nazionalismo e l'internazionalismo sono positivamente correlati all'intenzione di acquistare un prodotto esportato. Il patriottismo, invece, è correlato negativamente all'intenzione del consumatore di acquistare un prodotto esportato.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 52 pp. Italienisch.

Taschenbuch. Zustand: Neu. Neuware VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 52 pp. Polnisch.

Taschenbuch. Zustand: Neu. Neuware -Este estudio introduce un nuevo concepto de marketing internacional: el efecto país de destino de las exportaciones (COED) a nivel del consumidor. Los resultados de este estudio muestran que el COED influye en la evaluación de la calidad, la preferencia y la intención de compra de los consumidores nacionales con respecto a un producto de fabricación nacional, pero disponible tanto en el mercado nacional como en el internacional. En concreto, el conocimiento del producto por parte de los consumidores modera negativamente el efecto del COED en la evaluación de la calidad del automóvil y de los muebles de caoba. Este hallazgo es similar al efecto halo en la literatura sobre el país de origen (COO). Además, los distintos destinos de exportación tienen efectos diferentes sobre las preferencias y la intención de compra de los consumidores. A diferencia de los estudios sobre el país de origen, esta investigación demuestra que el nacionalismo y el internacionalismo están positivamente relacionados con la intención de comprar un producto exportado. El patriotismo, sin embargo, está negativamente relacionado con la intención de compra de un producto exportado por parte del consumidor.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 52 pp. Spanisch.

Zustand: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned.

Zustand: Hervorragend. Zustand: Hervorragend | Seiten: 1424 | Sprache: Englisch | Produktart: Bücher.

Taschenbuch. Zustand: Neu. Neuware -This book (The AUN/SEED-Net Joint Regional Conference in Transportation, Energy, and Mechanical Manufacturing Engineering) gathers selected papers submitted to the 14th Regional Conference in Energy Engineering and the 13th Regional Conference in Mechanical Manufacturing Engineering in the fields related to intelligent equipment, automotive engineering, mechanical systems and sustainable manufacturing, renewable energy, heat and mass transfer. Under the theme of ¿Integration and Innovation for Sustainable Development,¿ This book consists of papers in the aforementioned fields presented by researchers and scientists from universities, research institutes, and industry showcasing their latest findings and discussions with an emphasis on innovations and developments in embracing the new norm, resulting from the COVID-19 pandemic.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 1424 pp. Englisch.

Buch. Zustand: Neu. Neuware -This book presents articles from the Second International Conference on Sustainable Civil Engineering and Architecture, held on 30 October 2021 in Ho Chi Minh City, Vietnam. The conference brings together international experts from both academia and industry to share their knowledge, expertise, to facilitate collaboration and improve cooperation in the field. The book highlights the latest advances in sustainable architecture and civil engineering, covering topics such as offshore structures, structural engineering, construction materials, and architecture.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 1092 pp. Englisch.

Buch. Zustand: Neu. Neuware -This book includes articles from the Third International Conference on Sustainable Civil Engineering and Architecture (ICSSEA 2023), held at Da Nang City, Vietnam, on July 19-21, 2023. The conference brings together international experts from both academia and industry to share their knowledge and expertise, facilitate collaboration, and improve cooperation in the field. The book focuses on the most recent developments in sustainable architecture and civil engineering, including offshore structures, structural engineering, building materials, and architecture.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 2028 pp. Englisch.