levinson jay conrad mclaughlin michael (9 Ergebnisse)

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Zustand: New. pp. x + 294.

Paperback. Zustand: Brand New. 1st edition. 294 pages. 9.00x6.00x1.00 inches. In Stock.

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New York, John Wiley & Sons, 2004. 2nd printing 294 pp. Pb . Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today's challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step-by-step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, Web sites, sources of free publicity, direct-mail marketing, winning proposals, and more. Small spot top page edge. Otherwise good and clean copy.

Zustand: Sehr gut. Zustand: Sehr gut | Seiten: 294 | Sprache: Englisch | Produktart: Bücher | Proven guerrilla marketing tactics specifically designed for consultants Jay Conrad Levinson's Guerrilla Marketing revolutionized the way marketers do business by defying the conventional wisdom that effective marketing means spending big bucks. He devised highly successful marketing strategies that rely on creativity, imagination, and energyinstead of moneyto get the job done. Now, Guerrilla Marketing for Consultants applies the power of guerrilla marketing to the hypercompetitive business of consulting. "Wow! If you're the sort of person who tells someone how to build a watch when they ask you what time it is, this is the book for you. No baloney, essential, useful hands-on advice for anyone who's serious about being a consultant." Seth Godin, author of Free Prize Inside "Great consultants don't just talk about marketing, they do itevery day. That's why they win. Follow the marketing advice in this book, and you'll outsell, outperform, and outlast your competitors." Jeffrey Fox, marketing consultant and author of How to Become a Marketing Superstar "Mike McLaughlin and Jay Levinson are two of the smartest, street-savvy marketers around. Guerrilla Marketing for Consultants distills their collective wisdom into a practical field guide, chock-full of practical tips and tactics." Harry Mills, author of The Rainmaker's Toolkit and Artful Persuasion.