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Verlag: New York, NY ; Bern ; Frankfurt, M. ; Berlin ; Brussels ; Vienna ; Oxford ; Warsaw : Lang, 2015
ISBN 10: 1433126877ISBN 13: 9781433126871
Anbieter: Fundus-Online GbR Borkert Schwarz Zerfaß, Berlin, Deutschland
Buch
kart. Zustand: Sehr gut. VII, 458 S. ; 23 cm, Tadelloses Exemplar. - Introduction: The Integrated Public Diplomacy Perspective -- GUY J GOLAN & SUNG-UN YANG -- Foundations -- U S Public Diplomacy Since - : The Challenges of Integration -- MICHAEL D SCHNEIDER -- Public Diplomacy in NGOs -- OLGA ZATEPILINA-MONACELL -- The Evolving Links Between International Public -- Relations and Corporate Diplomacy -- SARABDEEP K KOCHHAR & JUAN-CARLOS MOLLEDA -- Public Diplomacy and Public Relations: -- Will the Twain Ever Meet? -- NANCY SNOW -- The functions of International Public Relations and Public Diplomacy -- Application of Relationship Management to -- Public Diplomacy -- EYUN-JUNG KI -- Application of Issues and Crisis Management to -- Public Diplomacy -- JANGYUL ROBERT KIM -- Diplomacy in a Globalized World: Focusing Internally to Build Relationships Externally -- KELLY VIBBER & JEONG-NAM KIM -- Stewardship and the Political Process: Improving the Political Party-Constituent Relationship Through Public Relations -- KRISTI S GILMORE & RICHARD D WATERS -- Ethical Visions for Public Diplomacy as International Public Relations -- HUA JIANG -- Nation Brands and Country Reputation -- Public Diplomacy and Competitive Identity: Where's the Link? -- SIMON ANHOLT -- Repairing the "Made-in-China" Image in the U S and U K : Effects of Government-supported Advertising -- KINETA HUNG -- Taking It to the Streets: The Evolving Use ofVNRs as a Public Diplomacy Tool in the Digital Age COLLEEN CONNOLLY-AHERN & LIAN MA -- Conceptualizing International Broadcasting as Information Intervention -- SHAWN POWERS & TAL SAMUEL-AZRAN -- Engaging Domestic and Foreign Publics -- Contextual Meaning -- BRUCE W DAYTON & DENNIS F KINSEY -- The Importance of Diaspora Communities as Key Publics for National Governments Around the World VANESSA BRAVO -- Soft Power, NGOs and Virtual Communication Networks: New Strategies and Directions for Public Diplomacy AIMEI YANG -- Live Tweeting at Work: The Use of Social Media in Public Diplomacy JUYAN ZHANG & SHAHIRA FAHMY // u.a. ISBN 9781433126871 Sprache: Englisch Gewicht in Gramm: 608.
Verlag: Taylor & Francis 2021-05-31, London, 2021
ISBN 10: 0367159686ISBN 13: 9780367159689
Anbieter: Blackwell's, London, Vereinigtes Königreich
Buch
paperback. Zustand: New. Language: ENG.