Anbieter: medimops, Berlin, Deutschland
Zustand: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
Anbieter: medimops, Berlin, Deutschland
Zustand: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
Zustand: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
Zustand: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
Sprache: Deutsch
ISBN 10: 3955423786 ISBN 13: 9783955423780
Anbieter: medimops, Berlin, Deutschland
Zustand: as new. Wie neu/Like new.
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 50,24
Anzahl: 2 verfügbar
In den WarenkorbPaperback. Zustand: Brand New. new edition. 322 pages. 8.75x5.75x1.00 inches. In Stock.
Anbieter: Studibuch, Stuttgart, Deutschland
paperback. Zustand: Sehr gut. 340 Seiten; 9783593512464.2 Gewicht in Gramm: 1.
Zustand: Wie Neu. Zustandsbeschreibung: leichte Lagerspuren/minor shelfwear. Studies on the Wintershall AG between crisis and war, 1929-1945. Since the end of the 1920s, the Wintershall AG developed from a potash-mining company to a congolmerate expanding into business segments such as the production and processing of crude oil and the production of magnesium. The corporate group tried to safeguard this strategic realignment by establishing contacts to the NSDAP even well before 1933. Subsequently, the company was able to rapidly and successfully establish itself in the context of the autarky-policy and armaments effort of the "Third Reich". During the war, Wintershall participated in the race for resources in the occupied territories and profited from "Aryanization", as well as foreign and forced labor. These three issues form the main thematic focus of this publication. 240 Seiten mit 9 Abb., gebunden (Societäts-Verlag 2020). Statt EUR 20,00. Gewicht: 453 g - Gebunden/Gebundene Ausgabe.
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 63,46
Anzahl: 2 verfügbar
In den WarenkorbHardcover. Zustand: Brand New. 370 pages. 6.14x0.88x9.21 inches. In Stock.
Sprache: Englisch
Verlag: Springer International Publishing, 2020
ISBN 10: 3030145662 ISBN 13: 9783030145668
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - In the middle of the twentieth century, a new class of marketing expert emerged beyond the familiar ad men of Madison Avenue. Working as commercial designers, consumer psychologists, sales managers, and market researchers, these professionals were self-defined 'consumer engineers,' and their rise heralded a new era of marketing. To what extent did these efforts to engineer consumers shape consumption practices And to what extent was the phenomenon itself a product of broader social and cultural forces This collection considers consumer engineering in the context of the longer history of transatlantic marketing. Contributors offer case studies on the roles of individual consumer engineers on both sides of the Atlantic, the impact of such marketing practices on European economies during World War II and after, and the conflicted relationship between consumer activists and the ideas of consumer engineering. By connecting consumer engineering to a web of social processes in the twentiethcentury, this volume contributes to a reassessment of consumer history more broadly.
EUR 39,95
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. Familienunternehmen sind in Deutschland und in den USA zentrale Bausteine der jeweiligen Volkswirtschaft. Und doch gibt es signifikante Unterschiede in der Unternehmens- und Familienkultur sowie der institutionellen Umwelt. So wird Deutschland in den USA um.
Anbieter: preigu, Osnabrück, Deutschland
Buch. Zustand: Neu. Expansion at all costs | Studies on the Wintershall AG between crisis and war, 1929-1945 | Manfred/Köhler, Ingo/Karlsch, Rainer Grieger | Buch | 240 S. | Englisch | 2020 | Societäts-Verlag | EAN 9783955423919 | Verantwortliche Person für die EU: Societäts-Verlag Frankfurter Societäts-Medien GmbH, Hedderichstr. 49, 60594 Frankfurt / Main, vertrieb-sv[at]fs-medien[dot]de | Anbieter: preigu.
Anbieter: preigu, Osnabrück, Deutschland
Taschenbuch. Zustand: Neu. Consumer Engineering, 1920s-1970s | Marketing between Expert Planning and Consumer Responsiveness | Jan Logemann (u. a.) | Taschenbuch | Worlds of Consumption | xi | Englisch | 2020 | Springer | EAN 9783030145668 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
Anbieter: PBShop.store UK, Fairford, GLOS, Vereinigtes Königreich
EUR 45,36
Anzahl: 15 verfügbar
In den WarenkorbHRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
Sprache: Englisch
Verlag: Campus Verlag in der Beltz Verlagsgruppe, 2020
ISBN 10: 3593512467 ISBN 13: 9783593512464
Anbieter: preigu, Osnabrück, Deutschland
Buch. Zustand: Neu. Varieties of Family Business | Germany and the United States, Past and Present | Hartmut/Köhler, Ingo Berghoff | Buch | 323 S. | Englisch | 2020 | Campus Verlag in der Beltz Verlagsgruppe | EAN 9783593512464 | Verantwortliche Person für die EU: Beltz Verlagsgruppe GmbH & Co. KG, Werderstr. 10, 69469 Weinheim, info[at]campus[dot]de | Anbieter: preigu.
Anbieter: Antiquariaat Ovidius, Bredevoort, Niederlande
Zustand: Gebraucht / Used. 2005, 602pp.
EUR 66,09
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. Johannes Baehr, Frankfurt and Ingo Koehler, Darmstadt.The Hermann Tietz family business was one of the pioneers of the German department store industry. After the National Socialist takeover, the Jewish owners were for.
Anbieter: Majestic Books, Hounslow, Vereinigtes Königreich
EUR 46,24
Anzahl: 1 verfügbar
In den WarenkorbZustand: New.
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 40,19
Anzahl: 2 verfügbar
In den WarenkorbHardcover. Zustand: Brand New. German language. 8.70x5.71x1.26 inches. In Stock.
Anbieter: Kennys Bookstore, Olney, MD, USA
EUR 125,56
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New.
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 125,03
Anzahl: 2 verfügbar
In den WarenkorbPaperback. Zustand: Brand New. 308 pages. 9.25x6.10x0.73 inches. In Stock.
Sprache: Englisch
Verlag: Springer International Publishing, Springer International Publishing Aug 2020, 2020
ISBN 10: 3030145662 ISBN 13: 9783030145668
Anbieter: buchversandmimpf2000, Emtmannsberg, BAYE, Deutschland
Taschenbuch. Zustand: Neu. Neuware -In the middle of the twentieth century, a new class of marketing expert emerged beyond the familiar ad men of Madison Avenue. Working as commercial designers, consumer psychologists, sales managers, and market researchers, these professionals were self-defined ¿consumer engineers,¿ and their rise heralded a new era of marketing. To what extent did these efforts to engineer consumers shape consumption practices And to what extent was the phenomenon itself a product of broader social and cultural forces This collection considers consumer engineering in the context of the longer history of transatlantic marketing. Contributors offer case studies on the roles of individual consumer engineers on both sides of the Atlantic, the impact of such marketing practices on European economies during World War II and after, and the conflicted relationship between consumer activists and the ideas of consumer engineering. By connecting consumer engineering to a web of social processes in the twentiethcentury, this volume contributes to a reassessment of consumer history more broadly.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 308 pp. Englisch.
Anbieter: Majestic Books, Hounslow, Vereinigtes Königreich
EUR 49,62
Anzahl: 1 verfügbar
In den WarenkorbZustand: New.
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 43,65
Anzahl: 2 verfügbar
In den WarenkorbPaperback. Zustand: Brand New. German language. 10.30x7.80x0.40 inches. In Stock.
Sprache: Englisch
Verlag: Springer International Publishing, 2019
ISBN 10: 3030145638 ISBN 13: 9783030145637
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - In the middle of the twentieth century, a new class of marketing expert emerged beyond the familiar ad men of Madison Avenue. Working as commercial designers, consumer psychologists, sales managers, and market researchers, these professionals were self-defined 'consumer engineers,' and their rise heralded a new era of marketing. To what extent did these efforts to engineer consumers shape consumption practices And to what extent was the phenomenon itself a product of broader social and cultural forces This collection considers consumer engineering in the context of the longer history of transatlantic marketing. Contributors offer case studies on the roles of individual consumer engineers on both sides of the Atlantic, the impact of such marketing practices on European economies during World War II and after, and the conflicted relationship between consumer activists and the ideas of consumer engineering. By connecting consumer engineering to a web of social processes in the twentiethcentury, this volume contributes to a reassessment of consumer history more broadly.
Sprache: Englisch
Verlag: Springer International Publishing, Springer International Publishing Jun 2019, 2019
ISBN 10: 3030145638 ISBN 13: 9783030145637
Anbieter: buchversandmimpf2000, Emtmannsberg, BAYE, Deutschland
Buch. Zustand: Neu. Neuware -In the middle of the twentieth century, a new class of marketing expert emerged beyond the familiar ad men of Madison Avenue. Working as commercial designers, consumer psychologists, sales managers, and market researchers, these professionals were self-defined ¿consumer engineers,¿ and their rise heralded a new era of marketing. To what extent did these efforts to engineer consumers shape consumption practices And to what extent was the phenomenon itself a product of broader social and cultural forces This collection considers consumer engineering in the context of the longer history of transatlantic marketing. Contributors offer case studies on the roles of individual consumer engineers on both sides of the Atlantic, the impact of such marketing practices on European economies during World War II and after, and the conflicted relationship between consumer activists and the ideas of consumer engineering. By connecting consumer engineering to a web of social processes in the twentiethcentury, this volume contributes to a reassessment of consumer history more broadly.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 308 pp. Englisch.
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 167,09
Anzahl: 2 verfügbar
In den WarenkorbHardcover. Zustand: Brand New. 296 pages. 9.50x6.50x1.00 inches. In Stock.
Anbieter: Kennys Bookstore, Olney, MD, USA
Zustand: New.
Anbieter: Majestic Books, Hounslow, Vereinigtes Königreich
EUR 241,11
Anzahl: 4 verfügbar
In den WarenkorbZustand: New.
Anbieter: PBShop.store UK, Fairford, GLOS, Vereinigtes Königreich
EUR 345,33
Anzahl: Mehr als 20 verfügbar
In den WarenkorbHRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.