Jeseo vincent (17 Ergebnisse)

Zustand: New.

Taschenbuch. Zustand: Neu. Marketing in a Multicultural and Vibrant World | Proceedings for the 2024 AMS World Marketing Congress, Bel Ombre, Mauritius, June 25-29 | Vincent Jeseo (u. a.) | Taschenbuch | Developments in Marketing Science: Proceedings of the Academy of Marketing Science | xx | Englisch | 2025 | Springer | EAN 9783031809064 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.…

Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Marketing as a discipline is in a perpetual state of evolution, continuously adapting to diverse and dynamic environments. From subsistence to highly developed markets characterized by technological advancements, and from tradition to modernity, marketing strategies must remain agile to thrive. This book explores the intricate interplay between research, education, culture, diversity, and the development of marketing strategies in a vibrant, multicultural, and sustainable world. Featuring papers presented at the 25th Academy of Marketing Science's World Marketing Congress, held for the first time at the Island of Mauritius in West Africa, this proceedings volume presents insights from authors with diverse cultural background offering a comprehensive understanding of marketing on a global and multicultural level.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, theJournal of the Academy of Marketing Science(JAMS) andAMS Review.…

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Marketing as a discipline is in a perpetual state of evolution, continuously adapting to diverse and dynamic environments. From subsistence to highly developed markets characterized by technological advancements, and from tradition to modernity, marketing strategies must remain agile to thrive. This book explores the intricate interplay between research, education, culture, diversity, and the development of marketing strategies in a vibrant, multicultural, and sustainable world. Featuring papers presented at the 25th Academy of Marketing Science's World Marketing Congress, held for the first time at the Island of Mauritius in West Africa, this proceedings volume presents insights from authors with diverse cultural background offering a comprehensive understanding of marketing on a global and multicultural level.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, theJournal of the Academy of Marketing Science(JAMS) andAMS Review.…

Taschenbuch. Zustand: Neu. Welcome to The New Normal: Life After The Chaos | Proceedings of the 2023 AMS Annual Conference, New Orleans, LA, USA, May 17-19, 2023 | Vincent Jeseo (u. a.) | Taschenbuch | Developments in Marketing Science: Proceedings of the Academy of Marketing Science | xxvii | Englisch | 2025 | Springer | EAN 9783031490415 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.…

Taschenbuch. Zustand: Neu. Bringing the Soul Back to Marketing | Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023 | Vincent Jeseo (u. a.) | Taschenbuch | Developments in Marketing Science: Proceedings of the Academy of Marketing Science | xx | Englisch | 2025 | Springer | EAN 9783031532887 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.…

Zustand: New. In English.

Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - The 'soul' centers our activities and inspirations. The body of marketing changes shape rapidly; however, we should not lose sight of its'soul'. This volume focuses on preserving the 'soul' of marketing in a data-driven world where technology has proliferated amidst a myriad of global challenges. Featuring papers presented at the 2023 Academy of Marketing Science World Marketing Congress held in Canterbury, UK, this book explores ideas, theories and practices to tackle global and economic challenges in marketing and emphasize marketing's contribution to business and society at large, further strengthening the academic community.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, theJournal of the Academy of Marketing Science(JAMS) andAMS Review.…

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - The 'soul' centers our activities and inspirations. The body of marketing changes shape rapidly; however, we should not lose sight of its'soul'. This volume focuses on preserving the 'soul' of marketing in a data-driven world where technology has proliferated amidst a myriad of global challenges. Featuring papers presented at the 2023 Academy of Marketing Science World Marketing Congress held in Canterbury, UK, this book explores ideas, theories and practices to tackle global and economic challenges in marketing and emphasize marketing's contribution to business and society at large, further strengthening the academic community.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, theJournal of the Academy of Marketing Science(JAMS) andAMS Review.…

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Change is the only constant that marketers deal with on a regular basis. However, the recent pandemic brought about change for every individual on the planet. It not only brought about changes to technology, but it also reshaped the thinking of consumers and organizations through behavioral and cultural shifts in the market. This volume provides new insights and ideas in marketing research, theory, and practice as we continue to adapt to the new normal world post-pandemic. It provides success stories and regional case studies to offer marketers new ways in which to serve consumers and satisfy their needs. Featuring papers presented at the 2023 Academy of Marketing Science Annual Conference in New Orleans, LA, USA, this book discusses various areas of marketing, each serving as a pillar supporting the overall structure of contemporary marketing built with shared knowledge and aimed toward the future with informed optimism.Founded in 1971, the Academy of Marketing Science isan international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, theJournal of the Academy of Marketing Science(JAMS) andAMS Review.…

Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Change is the only constant that marketers deal with on a regular basis. However, the recent pandemic brought about change for every individual on the planet. It not only brought about changes to technology, but it also reshaped the thinking of consumers and organizations through behavioral and cultural shifts in the market. This volume provides new insights and ideas in marketing research, theory, and practice as we continue to adapt to the new normal world post-pandemic. It provides success stories and regional case studies to offer marketers new ways in which to serve consumers and satisfy their needs. Featuring papers presented at the 2023 Academy of Marketing Science Annual Conference in New Orleans, LA, USA, this book discusses various areas of marketing, each serving as a pillar supporting the overall structure of contemporary marketing built with shared knowledge and aimed toward the future with informed optimism.Founded in 1971, the Academy of Marketing Science isan international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, theJournal of the Academy of Marketing Science(JAMS) andAMS Review.…

Zustand: Hervorragend. Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher | The ¿soul¿ centers our activities and inspirations. The body of marketing changes shape rapidly; however, we should not lose sight of its ¿soul¿. This volume focuses on preserving the ¿soul¿ of marketing in a data-driven world where technology has proliferated amidst a myriad of global challenges. Featuring papers presented at the 2023 Academy of Marketing Science World Marketing Congress held in Canterbury, UK, this book explores ideas, theories and practices to tackle global and economic challenges in marketing and emphasize marketing's contribution to business and society at large, further strengthening the academic community.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy¿s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review.…

Taschenbuch. Zustand: Neu. Marketing and AI: Shaping the Future Together | Proceedings of the 2024 AMS Annual Conference, Coral Gables, FL, USA, May 22-24 | Vincent Jeseo (u. a.) | Taschenbuch | Developments in Marketing Science: Proceedings of the Academy of Marketing Science | xx | Englisch | 2025 | Springer | EAN 9783031761959 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.…

Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - The growing availability of data, intelligent computational systems, and affordable storage and software has spurred a keen interest among marketers to explore new artificial intelligence (AI) methods and applications to enhance outcomes. However, this technological race can lead marketers to hastily implement AI platforms without a clear objective, causing organizations to lose focus, become disconnected from customers, waste resources, and blindly follow a never-ending trend. This book explores the influence of AI on the marketing field. Featuring full papers presented at the 2024 Academy of Marketing Science Annual Conference in Coral Gables, FL, USA, this book offers research, theories, methodologies, and case studies on the use of AI by marketers in various areas to better serve customers and satisfy their needs. It also explore the role that academics play in supporting marketing scholars, students, researchers, consumers, practitioners, and stakeholders in understanding and navigating these technological changes.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, theJournal of the Academy of Marketing Science(JAMS) andAMS Review.…

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - The growing availability of data, intelligent computational systems, and affordable storage and software has spurred a keen interest among marketers to explore new artificial intelligence (AI) methods and applications to enhance outcomes. However, this technological race can lead marketers to hastily implement AI platforms without a clear objective, causing organizations to lose focus, become disconnected from customers, waste resources, and blindly follow a never-ending trend. This book explores the influence of AI on the marketing field. Featuring full papers presented at the 2024 Academy of Marketing Science Annual Conference in Coral Gables, FL, USA, this book offers research, theories, methodologies, and case studies on the use of AI by marketers in various areas to better serve customers and satisfy their needs. It also explore the role that academics play in supporting marketing scholars, students, researchers, consumers, practitioners, and stakeholders in understanding and navigating these technological changes.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, theJournal of the Academy of Marketing Science(JAMS) andAMS Review.…

Hardcover. Zustand: Brand New. 169 pages. 9.25x6.10x9.21 inches. In Stock.

Hardcover. Zustand: gut. 2024. Bringing the Soul Back to Marketing In deutscher Sprache. pages.