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Verlag: Palgrave Macmillan (edition 2013), 2013
ISBN 10: 1137276614ISBN 13: 9781137276612
Anbieter: BooksRun, Philadelphia, PA, USA
Buch
Hardcover. Zustand: Very Good. 2013. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported.
Verlag: Harvard Business Review Press, 2007
ISBN 10: 1422101673ISBN 13: 9781422101674
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Buch
Hardback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Verlag: Harvard Business Review Press, 2007
ISBN 10: 1422101673ISBN 13: 9781422101674
Anbieter: Better World Books, Mishawaka, IN, USA
Buch Erstausgabe
Zustand: Good. 1st Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Verlag: Harvard Business Review Press, 2007
ISBN 10: 1422101673ISBN 13: 9781422101674
Anbieter: Better World Books, Mishawaka, IN, USA
Buch Erstausgabe
Zustand: Good. 1st Edition. Used book that is in clean, average condition without any missing pages.
Verlag: Palgrave Macmillan Limited, 2013
ISBN 10: 1137276614ISBN 13: 9781137276612
Anbieter: Better World Books, Mishawaka, IN, USA
Buch
Zustand: Very Good. 2013th Edition. Used book that is in excellent condition. May show signs of wear or have minor defects.
Verlag: Palgrave Macmillan Limited, 2013
ISBN 10: 1137276614ISBN 13: 9781137276612
Anbieter: Better World Books, Mishawaka, IN, USA
Buch
Zustand: Good. 2013th Edition. Used book that is in clean, average condition without any missing pages.
Verlag: Kogan Page, Limited, 2018
ISBN 10: 0749483474ISBN 13: 9780749483470
Anbieter: Better World Books, Mishawaka, IN, USA
Buch
Zustand: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.
Verlag: Greenleaf Book Group LLC 2020-12-11, 2020
ISBN 10: 1734324821ISBN 13: 9781734324822
Anbieter: Blackwell's, London, Vereinigtes Königreich
Buch
hardback. Zustand: New. Language: ENG.
Verlag: Palgrave Macmillan (edition Softcover reprint of the original 1st ed. 2017), 2018
ISBN 10: 1349956996ISBN 13: 9781349956999
Anbieter: BooksRun, Philadelphia, PA, USA
Buch
Paperback. Zustand: Very Good. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported Softcover reprint of the original 1st ed. 2017.
Verlag: Palgrave Macmillan, 2017
ISBN 10: 1349949930ISBN 13: 9781349949939
Anbieter: Monster Bookshop, Fleckney, Vereinigtes Königreich
Buch
hardcover. Zustand: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE.
Verlag: Kogan Page Ltd Okt 2018, 2018
ISBN 10: 0749483474ISBN 13: 9780749483470
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch
Taschenbuch. Zustand: Neu. Neuware - The rise of hard discounters like Aldi and Lidl has been monumental. Explore the very real threat they pose to traditional retailers and brand manufacturers and what you can learn from their growth. Hard discounters are stores that sell a limited selection of consumer-packaged goods and perishables - typically fewer than 2,000 Stock Keeping Units - for prices that are usually 50-60% lower than national brands. The best-known hard discounters are Aldi and Lidl, but global brands include Trader Joe's, EuroSpin, Biedronka, Netto and Leader Price. Their rise has been monumental; they have irrevocably changed the face of retail in Europe and Australia and are making steady inroads into the US. Retail Disruptors is the first book that explores this upheaval, providing expert insight into the business models of the leading hard discounters, and what mainstream retailers and brand manufacturers can do to remain competitive in the face of disruption. Meticulously researched by two of the leading authorities in retail strategy, private labels, branding, and hard discounting, Retail Disruptors is essential reading for all brand manufacturers and retailers who want to retain the competitive edge.
Verlag: FAST CO PR, 2020
ISBN 10: 1734324821ISBN 13: 9781734324822
Anbieter: moluna, Greven, Deutschland
Buch
Zustand: New.
Verlag: Springer Nature Singapore Jan 2017, 2017
ISBN 10: 1349949930ISBN 13: 9781349949939
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch
Buch. Zustand: Neu. Neuware - Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally.What sets strong global brands apart First, they generate more than half their revenue and most of their growth outside their home market. Secondly, their brand equity is responsible for a massive percentage of their firm's market value. Third, they operate as single brands everywhere on the planet. We find them in B2C and B2B industries, among large and small companies, and among established companies and new businesses.The stewards of these brands have a set of skills and knowledge that sets them apart from the typical corporate marketer. So what's their secret In a world that is globalizing, but not yet globalized, how do you build a powerful global brand that resonates universally but also accommodates local nuances How do you ensure that it is dynamic and flexible enough to change at market speed World-class marketing expert Jan-Benedict Steenkamp has studied global brands for over 25 years on six continents. He has distilled their practices into eight tools that you can start using today. With case studies from around the world, Steenkamp's book is provocative and timely. Global Brand Strategy speaks to three types of B2C and B2B managers: those who want to strengthen already strong global brands, those who want to launch their brands globally and get results, and those who need to revive their global brand and stop the bleeding.
Verlag: Palgrave Macmillan UK, 2017
ISBN 10: 1349949930ISBN 13: 9781349949939
Anbieter: moluna, Greven, Deutschland
Buch
Zustand: New. Equips executives with the tools for launching, strengthening and reviving global brands in a semi-globalized worldDraws on the author s world-class expertise and research in branding and global market.
Verlag: Harvard Business Review Press, 2006
ISBN 10: 1422101673ISBN 13: 9781422101674
Anbieter: Ammareal, Morangis, Frankreich
Buch
Hardcover. Zustand: Bon. Salissures sur la tranche. Tampon ou marque sur la face intérieure de la couverture. Edition 2006. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Soiling on the side. Stamp or mark on the inside cover page. Edition 2006. Ammareal gives back up to 15% of this book's net price to charity organizations.
Verlag: Kogan Page, 2018
ISBN 10: 0749483474ISBN 13: 9780749483470
Anbieter: Monster Bookshop, Fleckney, Vereinigtes Königreich
Buch
Paperback. Zustand: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE.
Verlag: Kogan Page, 2018
ISBN 10: 0749483474ISBN 13: 9780749483470
Anbieter: moluna, Greven, Deutschland
Buch
Kartoniert / Broschiert. Zustand: New. Understand the strategies and business models used by hard discounters such as Aldi and Lidl, and learn techniques to remain competitive as they continue to disrupt the retail sphere.The rise of hard discounters like Aldi and Lidl has been mon.
Verlag: KOGAN PAGE, 2021
ISBN 10: 1398693375ISBN 13: 9781398693371
Anbieter: moluna, Greven, Deutschland
Buch
Zustand: New. Understand the strategies and business models used by hard discounters such as Aldi and Lidl, and learn techniques to remain competitive as they continue to disrupt the retail sphere.Über den AutorDr Jan-Benedict Steenkamp is Di.
Verlag: Palgrave Macmillan, 2015
ISBN 10: 1137467592ISBN 13: 9781137467591
Anbieter: medimops, Berlin, Deutschland
Buch
Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
Verlag: Kogan Page 2021-01-03, London, 2021
ISBN 10: 1398693375ISBN 13: 9781398693371
Anbieter: Blackwell's, London, Vereinigtes Königreich
Buch
hardback. Zustand: New. Language: ENG.