Verlag: Berlin , Heidelberg , New York , Barcelona , Hong Kong , London , Milan , Paris , Tokyo : Springer, 2002
ISBN 10: 3540429948 ISBN 13: 9783540429944
Sprache: Englisch
Anbieter: Versandbuchhandlung Kisch & Co., Fürstenberg OT Blumenow, Deutschland
Pp. Zustand: Sehr gut. Gebraucht - Sehr gut sehr gut erhalten; Rechnung mit MwSt. -This book deals with all aspects of advertising in various countries. It is a follow-up of Advertising Worldwide by the same editor. The book covers: Bulgaria, China, Greece, Hong Kong, Hungary, Ireland, Latvia, Malaysia, Singapore, South Korea, Spain, Switzerland, and the United Kingdom. It also contains a chapter on intercultural management as well as a case study of Barclaycard International. The authors are specialists from the respective countries. From the reviews: ' This reader is an absolute must for all advertisers, agencies and students. ' Werben und Verkaufen (Issue 40/2001) 344 pp. Englisch.
Verlag: Berlin , Heidelberg , New York , Barcelona , Hong Kong , London , Milan , Paris , Tokyo : Springer, 2002
ISBN 10: 3540429948 ISBN 13: 9783540429944
Sprache: Englisch
Anbieter: Che & Chandler Versandbuchhandlung, Fürstenberg OT Blumenow, Deutschland
Pp. Zustand: Sehr gut. Gebraucht - Sehr gut sehr gut erhalten; Rechnung mit MwSt. -This book deals with all aspects of advertising in various countries. It is a follow-up of Advertising Worldwide by the same editor. The book covers: Bulgaria, China, Greece, Hong Kong, Hungary, Ireland, Latvia, Malaysia, Singapore, South Korea, Spain, Switzerland, and the United Kingdom. It also contains a chapter on intercultural management as well as a case study of Barclaycard International. The authors are specialists from the respective countries. From the reviews: ' This reader is an absolute must for all advertisers, agencies and students. ' Werben und Verkaufen (Issue 40/2001) 344 pp. Englisch.