ingomar kloss (52 Ergebnisse)

Zustand: Good. 1st Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.

Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9783540429944.

Hardcover. 1st ed. 281 S. Ehem. Bibliotheksexemplar mit Signatur und Stempel. GUTER Zustand, ein paar Gebrauchsspuren. Ex-library with stamp and library-signature. GOOD condition, some traces of use. w20111 3886401030 Sprache: Deutsch Gewicht in Gramm: 550.

Zustand: Fair. Unterschrift / Widmung ohne Bezug; Leichte Abnutzungen.

1st ed. 281 S. Ehem. Bibliotheksexemplar mit Bib.-Signatur und Stempel. Guter Zustand, ein paar Gebrauchsspuren. Ex-library with stamp and library-signature. Good condition, some traces of use. 3886401030 Sprache: Deutsch Gewicht in Gramm: 650.

Zustand: New. pp. 364 94 Figures,

Zustand: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.

Pp. Zustand: Sehr gut. Gebraucht - Sehr gut sehr gut erhalten; Rechnung mit MwSt. -This book deals with all aspects of advertising in various countries. It is a follow-up of Advertising Worldwide by the same editor. The book covers: Bulgaria, China, Greece, Hong Kong, Hungary, Ireland, Latvia, Malaysia, Singapore, South Korea, Spain, Switzerland, and the United Kingdom. It also contains a chapter on intercultural management as well as a case study of Barclaycard International. The authors are specialists from the respective countries. From the reviews: ' This reader is an absolute must for all advertisers, agencies and students. ' Werben und Verkaufen (Issue 40/2001) 344 pp. Englisch.

Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9783540677130.

Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9783540677130.

Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9783540677130.

Pp. Zustand: Sehr gut. Gebraucht - Sehr gut sehr gut erhalten; Rechnung mit MwSt. -This book deals with all aspects of advertising in various countries. It is a follow-up of Advertising Worldwide by the same editor. The book covers: Bulgaria, China, Greece, Hong Kong, Hungary, Ireland, Latvia, Malaysia, Singapore, South Korea, Spain, Switzerland, and the United Kingdom. It also contains a chapter on intercultural management as well as a case study of Barclaycard International. The authors are specialists from the respective countries. From the reviews: ' This reader is an absolute must for all advertisers, agencies and students. ' Werben und Verkaufen (Issue 40/2001) 344 pp. Englisch.

Zustand: Sehr gut. 544 S. m. zahlr. Abbildungen und Übersichten; Sehr guter Zustand. /h0016 ISBN: 9783486253023 Sprache: Deutsch Gewicht in Gramm: 1100 gr. 8°; gebunden, illustrierter Orig.-Pappband, 2., völlig überarbeitete und stark erweiterte Auflage.

Paperback. Zustand: Brand New. 308 pages. 9.25x6.10x0.70 inches. In Stock.

Hardcover. 4., vollst. überarb. Auflage. XXIV, 620 S. Ehem. Bibliotheksexemplar mit Signatur und Stempel. GUTER Zustand, kaum Gebrauchsspuren. Ex-library with stamp and library-signature. GOOD condition, few traces of use. L01032 9783800633937 Sprache: Deutsch Gewicht in Gramm: 1150.

Zustand: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.

hardcover. Zustand: Wie neu. 304 Seiten; 9783540677130.1 Gewicht in Gramm: 1.

Zustand: New. With contributions by numerous experts|Comprehensive information on advertising conditions in thirteen countriesThis book deals with all aspects of advertising in various countries. It is a follow-up of Advertising Worldwide by the same editor. The book.

Zustand: Gut. Zustand: Gut | Seiten: 324 | Produktart: Bücher.

2., völlig überarbeitete und stark erweiterte Auflage. XVIII, 544, (2) S. Orig.-Pappband. - Hinterer Deckel mit kleiner Druckspur. Ansonsten sehr gut erhaltenes Exemplar. Innen sauber. - Achtung: Bei Auslandsversand bitte Portokosten erfragen (höheres Gewicht)!

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Each company expanding its activities to foreign countries and advertising its products faces the question of how to do it. The book addresses the following questions: What are the social, cultural or religious features of advertising and advertising practices Are there any taboos What legal restrictions do apply What kind of advertising infrastructure is there Are there any institutions, federations or boards of advertising What media are readily available How are media data collected What are the methods of gaining advertising data How can specific target groups be addressed Are there any particular preferences concerning the use of media The book starts with an overview on the impact of culture and offers comprehensive information on advertising conditions in Australia, Belgium, Finland, France, Germany, India, Japan, Russia, South Africa, Taiwan, and the USA. Written by specialists from these countries.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - The first volume of this reader was on the subject of advertising conditions in Australia, Belgium, Finland, France, Germany, India, Japan, Russia, South Africa, Taiwan and the USA. Not forgetting Marieke de Mooij's chapter on the impact of culture on advertising. With this second volume the title 'Advertising Worldwide' becomes a little bit more true. Again other important countries are investigated with respect to their specific advertising structures. The authors of the different countries had the same briefing as in the first volume: - What are the social, cultural or religious features of advertising and advertising practices - Are there any taboos - Which legal restrictions apply - What kind of advertising infrastructure is there Are there any institu tions, federations or boards of advertising - Which media are readily available - How are media data collected What are the methods of gaining adver tising data - How can specific target groups be addressed - Are there any particular preferences concerning the use of media Assessing the choice of countries in the two volumes of 'Advertising Wordwide' one has to conc1ude as a first resume that it is not primarily the more theoretical question of standardization or differentiation which dominates the advertising strategy (at least for consumer goods) but the very practical necessity of adapting to the respective specific advertising conditions of each country. A standardized global, even multinational ad vertising campaign has to be considered the exception, rather than the rule.

Taschenbuch. Zustand: Neu. More Advertising Worldwide | Ingomar Kloss | Taschenbuch | x | Englisch | 2012 | Springer-Verlag GmbH | EAN 9783642534706 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.

Taschenbuch. Zustand: Neu. Advertising Worldwide | Advertising Conditions in Selected Countries | Ingomar Kloss | Taschenbuch | x | Englisch | 2012 | Springer | EAN 9783642632068 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.

Zustand: Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher.

Zustand: Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher.

Buch. Zustand: Neu. Neuware - The first volume of this reader was on the subject of advertising conditions in Australia, Belgium, Finland, France, Germany, India, Japan, Russia, South Africa, Taiwan and the USA. Not forgetting Marieke de Mooij's chapter on the impact of culture on advertising. With this second volume the title 'Advertising Worldwide' becomes a little bit more true. Again other important countries are investigated with respect to their specific advertising structures. The authors of the different countries had the same briefing as in the first volume: - What are the social, cultural or religious features of advertising and advertising practices - Are there any taboos - Which legal restrictions apply - What kind of advertising infrastructure is there Are there any institu tions, federations or boards of advertising - Which media are readily available - How are media data collected What are the methods of gaining adver tising data - How can specific target groups be addressed - Are there any particular preferences concerning the use of media Assessing the choice of countries in the two volumes of 'Advertising Wordwide' one has to conc1ude as a first resume that it is not primarily the more theoretical question of standardization or differentiation which dominates the advertising strategy (at least for consumer goods) but the very practical necessity of adapting to the respective specific advertising conditions of each country. A standardized global, even multinational ad vertising campaign has to be considered the exception, rather than the rule.

Zustand: New. pp. 308 38 Illus.

Buch. Zustand: Neu. Neuware -Each company expanding its activities to foreign countries and advertising its products faces the question of how to do it. The book addresses the following questions: What are the social, cultural or religious features of advertising and advertising practices Are there any taboos What legal restrictions do apply What kind of advertising infrastructure is there Are there any institutions, federations or boards of advertising What media are readily available How are media data collected What are the methods of gaining advertising data How can specific target groups be addressed Are there any particular preferences concerning the use of media The book starts with an overview on the impact of culture and offers comprehensive information on advertising conditions in Australia, Belgium, Finland, France, Germany, India, Japan, Russia, South Africa, Taiwan, and the USA. Written by specialists from these countries.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 308 pp. Englisch.

Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Each company expanding its activities to foreign countries and advertising its products faces the question of how to do it. The book addresses the following questions: What are the social, cultural or religious features of advertising and advertising practices Are there any taboos What legal restrictions do apply What kind of advertising infrastructure is there Are there any institutions, federations or boards of advertising What media are readily available How are media data collected What are the methods of gaining advertising data How can specific target groups be addressed Are there any particular preferences concerning the use of media The book starts with an overview on the impact of culture and offers comprehensive information on advertising conditions in Australia, Belgium, Finland, France, Germany, India, Japan, Russia, South Africa, Taiwan, and the USA. Written by specialists from these countries.