Houston mark b (10 Ergebnisse)

Zustand: Gebraucht - Sehr gut. 2019 - mit Widmung - Springer Verlag - h4.

Hardcover/Pappeinband. Zustand: Gut. 865 S. Good condition. Ex library with stamps and back label. Pages clean. Sprache: Englisch Gewicht in Gramm: 1520.

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Zustand: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.

Zustand: New.

Zustand: New. In.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - The entertainment industry has long been dominated by legendary screenwriter William Goldman's 'Nobody-Knows-Anything' mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and rigorous scholarly knowledge provides a source of sustainable competitive advantage - the same recipe for success that is behind the rise of firms such as Netflix and Spotify, but has also fueled Disney's recent success. Unlocking a large repertoire of scientific studies by business scholars and entertainment economists, the authors identify essential factors, mechanisms, and methods that help a new entertainment product succeed. The book thus offers a timely alternative to 'Nobody-Knows' decision-making in the digital era: while coupling a good idea with smart data analytics and entertainment theory cannot guarantee a hit, it systematically and substantially increases the probability of success in theentertainment industry. Entertainment Science is poised to inspire fresh new thinking among managers, students of entertainment, and scholars alike.Thorsten Hennig-Thurau and Mark B. Houston - two of our finest scholars in the area of entertainment marketing - have produced a definitive research-based compendium that cuts across various branches of the arts to explain the phenomena that provide consumption experiences to capture the hearts and minds of audiences.Morris B. Holbrook, W. T. Dillard Professor Emeritus of Marketing, Columbia UniversityEntertainment Science is a must-read for everyone working in the entertainment industry today, where the impact of digital and the use of big data can't be ignored anymore. Hennig-Thurau and Houston are the scientific frontrunners of knowledge that the industry urgently needs.Michael Kölmel, media entrepreneur and Honorary Professor of Media Economics at University of LeipzigEntertainment Science's winning combination of creativity, theory, and data analytics offers managers in the creative industries and beyond a novel, compelling, and comprehensive approach to support their decision-making. This ground-breaking book marks the dawn of a new Golden Age of fruitful conversation between entertainment scholars, managers, and artists.Allègre Hadida, Associate Professor in Strategy, University of Cambridge.…

Gr.8°, XXIV, 865 S., Kart., Kopf min. gedrückt, sonst tadellos. EA. - «The entertainment industry has long been dominated by legendary screenwriter William Goldman?s ?Nobody-Knows-Anything? mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and rigorous scholarly knowledge provides a source of sustainable competitive advantage ? the same recipe for success that is behind the rise of firms such as Netflix and Spotify, but has also fueled Disney?s recent success. Unlocking a large repertoire of scientific studies by business scholars and entertainment economists, the authors identify essential factors, mechanisms, and methods that help a new entertainment product succeed. The book thus offers a timely alternative to ?Nobody-Knows? decision-making in the digital era: while coupling a good idea with smart data analytics and entertainment theory cannot guarantee a hit, it systematically and substantially increases the probability of success in the entertainment industry. Entertainment Science is poised to inspire fresh new thinking among managers, students of entertainment, and scholars alike.» 2100 gr. Schlagworte: Soziologie, Wirtschaft - allgemein, Kulturgeschichte.…

Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - The entertainment industry has long been dominated by legendary screenwriter William Goldman's 'Nobody-Knows-Anything' mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and rigorous scholarly knowledge provides a source of sustainable competitive advantage - the same recipe for success that is behind the rise of firms such as Netflix and Spotify, but has also fueled Disney's recent success. Unlocking a large repertoire of scientific studies by business scholars and entertainment economists, the authors identify essential factors, mechanisms, and methods that help a new entertainment product succeed. The book thus offers a timely alternative to 'Nobody-Knows' decision-making in the digital era: while coupling a good idea with smart data analytics and entertainment theory cannot guarantee a hit, it systematically and substantially increases the probability of success in theentertainment industry. Entertainment Science is poised to inspire fresh new thinking among managers, students of entertainment, and scholars alike.Thorsten Hennig-Thurau and Mark B. Houston - two of our finest scholars in the area of entertainment marketing - have produced a definitive research-based compendium that cuts across various branches of the arts to explain the phenomena that provide consumption experiences to capture the hearts and minds of audiences.Morris B. Holbrook, W. T. Dillard Professor Emeritus of Marketing, Columbia UniversityEntertainment Science is a must-read for everyone working in the entertainment industry today, where the impact of digital and the use of big data can't be ignored anymore. Hennig-Thurau and Houston are the scientific frontrunners of knowledge that the industry urgently needs.Michael Kölmel, media entrepreneur and Honorary Professor of Media Economics at University of LeipzigEntertainment Science's winning combination of creativity, theory, and data analytics offers managers in the creative industries and beyond a novel, compelling, and comprehensive approach to support their decision-making. This ground-breaking book marks the dawn of a new Golden Age of fruitful conversation between entertainment scholars, managers, and artists.Allègre Hadida, Associate Professor in Strategy, University of Cambridge.…

28 pp.; 41.9 x 29 cm.; loose leaves; black-and-white & color; edition size unknown; unsigned and unnumbered; offset-printed; Inaugural issue of Pussy Cat, edited by Stan Beaumont. Contents include: "Editorial;" "The Stable," by Clyde Houston; "A Gay Observer," by Kenneth Lowe; "How I Spent My Christmas Vacation; or, How to Put the X Back in Christmas," by Vicki Moss; "Gay Resort," by Mark Bishop; "Society Shit," by C.B. David; "The Hungry Doctors," by Ralph Swinstein; "Miss Pussy-Cat," centerfold; "Meet Vicki," by Fred Longman; "Rock Trip: The Stones, Let It Bleed," by Donald D. Barovick; "Movie Review," by James Barkly; "Special: Pussy-Cat Greeting Cards;" "The Gast Station: Or You Can't Always Get What You Want;" "Blundie," comic by C.B. David and classifieds. Fair / Good. 5.4 cm. loss to top left corner of recto and 1.4 cm. loss to bottom left corner of recto. 3 cm. - 4.6 cm. tears to right side edge of recto through to interior pages and verso. Multiple tears to spine edge measuring between 1 mm. and 1 cm. Tear to bottom edge of recto measuring 1 mm. Multiple tears to page edges. Some tanning to leaves, with slight edge wear. Contents clean and unmarked.…