Sprache: Englisch
Verlag: Hulton Press, London, 1950
Anbieter: The Bookmonger, Nottingham, Vereinigtes Königreich
Erstausgabe
EUR 11,89
Anzahl: 1 verfügbar
In den WarenkorbHardcover. Zustand: Very Good. 1st Edition. An early example of systematic marketing analysis. As the title page describes, "An analysis for advertisers of the readers.[of various newspapers and magazines]. by sex, age and social class". Large format, 34 x 46 cm, 56 pages. Ex library with labels/stamps to endpaper and title page only, otherwise very good condition in original decorated boards with ring-bound spine. Letter from publishers loosely laid in.