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Hardcover. Zustand: Very good. Zustand des Schutzumschlags: Very good. First Printing [Stated]. Format is approximately 8.75 inches by 11.25 inches. 180, [4] pages. Illustrations (some in color). Purina Mills, LLC is the farm animal feeds unit of Land O' Lakes. It was previously part of Ralston Purina, but the U.S. animal feeds portion was sold in 1986. Purina traces its roots back to 1894, when founder William H. Danforth began producing feed for various farm animals under the name Purina Mills. The predominant brand for each animal was generally referred to as "Chow"; hence there was "Purina Horse Chow", "Purina Dog Chow", "Purina Cat Chow", "Purina Rabbit Chow", "Purina Pig Chow", and even "Purina Monkey Chow". Later, in 1902, he merged with university professor Webster Edgerly, founder of Ralstonism, who was at the time producing breakfast cereals, to form the "Ralston Purina Company". Ralston Purina sold Purina Mills, the U.S. animal feed business, to British Petroleum in 1986, while retaining the pet food and international animal feed businesses. Purina Mills, Inc. is the largest manufacturer of animal feed products in the United States, producing more than five million tons of feed each year. Through its 50 feed mills, the company produces thousands of feed formulations specially designed for various types of animals, including beef and dairy cattle, goats, horses, sheep, pigs, poultry, pets, and lab and zoo animals. Purina also operates more than 35 retail outlets, which sell animal feed, lawn and garden supplies, hardware, and related items. Purina Mills' forerunner, the Robinson-Danforth Commission Company, was formed in 1894 by George Robinson, Will Andrews, and William Danforth. The three founders were looking for a business that could thrive despite the depressed economy when, after some debate, they decided upon the manufacture of horse and mule feed. Their reasoning was that animals had to eat, come good times or bad. Just two years after Robinson-Danforth Commission got underway, it suffered a major setback. In May 1896, a tornado destroyed the company's milling facility. William Danforth saved the struggling business by borrowing $10,000 to build a new mill. Upon building the new mill, he effectively became the company's leader. Believing that the "ingredients" of life were body, mind, personality, and character, he strove to balance all four in his own life and to help his employees do the same. Danforth's interest in health helped him succeed in diversifying from animal feed into consumer goods. In 1898, while traveling in Kansas, Danforth met a miller who had developed a way to prevent rancidity in whole wheat. Packaging the miller's wheat, Danforth named it "Purina Whole Wheat Cereal." The name Purina was derived from Robinson-Danforth's company slogan: "Where purity is paramount." To promote his new cereal, Danforth approached one of the most famous health spokespersons of the day, Dr. Ralston. Ralston agreed to endorse the cereal only if it were named after him. Danforth quickly renamed the product "Ralston Wheat Cereal," and the campaign began. By 1902, there was a whole line of Ralston cereals boasting various health benefits. Danforth changed the company's name to Ralston Purina Company. Also in 1902, Danforth created a marketing gimmick that was to serve the company well for its many years of business. Looking for a way to set Purina products apart and make them easy to spot, Danforth remembered a family that always wore clothing made from a red-and-white checkerboard-patterned cloth. Danforth decided to try using the distinctive checkerboard pattern on his product packaging. The ploy was highly successfulâ"and the checkerboard eventually came to play a very important role in Purina's corporate culture. Another of Danforth's marketing techniques emerged from his stint as YMCA secretary for the Third Army Division during World War I. While serving in France, the savvy Danforth noticed that solders' rations were often called "chow." He also noticed that soldiers responded positively to the idea of "chow" more than to "food." When he returned from the war, Danforth substituted the word "chow" for "feed" on all of Purina's animal products. He also created the company's Chow Division. In the early 1920s, Danforth's son Donald joined Purina and convinced his father that the company needed to build a research facility. The company established a research center near Gray Summit, Missouri. Purina began making a commercial pet food, which was primarily used for hunting dogs and working farm dogs.