Produktart
Zustand
Einband
Weitere Eigenschaften
Gratisversand
Land des Verkäufers
Verkäuferbewertung
Verlag: Folio Junior, 2009
ISBN 10: 2070626091ISBN 13: 9782070626090
Anbieter: Ammareal, Morangis, Frankreich
Buch
Softcover. Zustand: Bon. Ancien livre de bibliothèque. Traces de pliures sur la couverture. Légères traces d'usure sur la couverture. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Traces of creases on the cover. Slight signs of wear on the cover. Ammareal gives back up to 15% of this book's net price to charity organizations.
Verlag: Folio Junior, 2009
ISBN 10: 2070626091ISBN 13: 9782070626090
Anbieter: Ammareal, Morangis, Frankreich
Buch
Softcover. Zustand: Bon. Traces d'usure sur la couverture. Salissures sur la tranche. Tampon ou marque sur la face intérieure de la couverture. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Signs of wear on the cover. Soiling on the side. Stamp or mark on the inside cover page. Ammareal gives back up to 15% of this book's net price to charity organizations.
Verlag: GRIN Verlag, 2015
ISBN 10: 3656891494ISBN 13: 9783656891499
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch
Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Essay from the year 2012 in the subject Cultural Studies - Basics and Definitions, grade: A, University of Otago (Applied Management), course: Event Planning and Management, language: English, abstract: This research critically evaluates the value of events to cultural tourism from a cultural values perspective and how it reaffirms and celebrates cultural identity using two of the biggest beer festivals in Germany as examples. Germans are justifiably proud of their great beer history and longstanding beer tradition and beer is even considered the country's national drink. The Oktoberfest in Munich, which is the biggest and certainly most famous beer festival of all, attracts millions of tourists from all over the world and started traditionally as a royal wedding celebration. Erlangen, a small town in the northern part of Bavaria has been celebrating the Bergkirchweih for centuries, a beer fest that celebrates the culture and the traditional customs of beer brewing. Cultural tourism can be defined broadly as the commercialised manifestation of the human desiring to see how others live. Cultural identities come from somewhere, have histories, but like everything which is historical, they undergo constant transformation. A more fastidious and sophisticated tourism demand has emerged, looking for more complex tourist product than just a 'sun, sea and sand' holiday package. Such trends have encouraged development of many diverse activities for tourists wrapped in various forms of special interest tourism, such as cultural tourism. There is to say that the concern of tourism creating a false cultural identity of the host population became true when looking at the Oktoberfest, while the Bergkirchweih managed to reinforce the area's indigenous cultural identity better. But of course, tourism development always involves the risk of an alteration in the local cultural identity. It is certainly not possible to achieve both a cultural significance and growing visitor numbers.
Verlag: GRIN Verlag, 2013
ISBN 10: 3656491003ISBN 13: 9783656491002
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch
Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Research Paper (undergraduate) from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,6, Karlshochschule International University (BWL - International Marketing Programme), course: BWL - International Marketing Programme, language: English, abstract: The investigation is focusing on the basic problem, if the brand placement in the movie 'Mission Impossible - Ghost Protocol' was a wise investment.Research question: Did the product placement in the latest 'Mission Impossible' movie increase the purchase intention of BMW branded cars Hypothesis: If the brand image and the image of the movie fit well then the purchase intention increases.Primary research: Questionnaire with application of the Semantic Differential.
Verlag: GRIN Verlag, 2013
ISBN 10: 3656491232ISBN 13: 9783656491231
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch
Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Research Paper (undergraduate) from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,9, Karlshochschule International University (BWL - International Marketing Strategy), course: BWL - International Marketing Strategy, language: English, abstract: This research paper is dealing with the issue of multinational companies (MNCs) which want to operate successfully by using the theoretical approach of Bartlett and Ghoshal. Begley and Boyd go on from Bartlett and Ghoshal's scientific findings and describe this challenge as the dilemma of 'global consistency versus local responsiveness'. Therefore there is no general best global strategy.The best way to operate in a certain market depends on the company's environment and on its aim. The Globalization Strategy seeks for efficiency whereas the Multidomestic Strategy seeks for effectiveness. To be more precisely: according to Gupta and Govindarajan the general aim of the Globalization Strategy is expanding the economies of scale and scope and the general aim of the Multidomestic Strategy is the local adaption of products, services and processes. Consequently by using this strategy a company can increase market share, improve price realization and be able to compete better against local competition. But with the Globalization Strategy it can spread fixed costs, reduce capital and operating costs per unit and gain price advantage of suppliers.While MNCs have to take into consideration a number of disadvantages when using one of these strategies, Bartlett and Ghoshal who were the first ones to provide a useful typology of MNCs, are sure that for most worldwide companies the key to global success is, being able to manage and coordinate their operations without losing flexibility. A MNC should be able to 'think globally and act locally'. This requires the combination of both mentioned strategies and corresponds to the Transnational Strategy.
Verlag: GRIN Verlag, 2013
ISBN 10: 3656491003ISBN 13: 9783656491002
Anbieter: Buchpark, Trebbin, Deutschland
Buch
Zustand: Wie neu. Zustand: Wie neu | Seiten: 28.
Verlag: GRIN Verlag, 2015
ISBN 10: 365689115XISBN 13: 9783656891154
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch
Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Bachelor Thesis from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, Karlshochschule International University, course: International Marketing, language: English, abstract: The aim of this thesis is to investigate and identify reasons for brand loyalty of the Apple-iPhone brand in Germany and to make recommendations for customer relationship and brand managers. The methods used are secondary and primary, quantitative research, with a cross-sectional online survey consisting of a 5-point Likert scale.Brand loyalty is operationalized as switching intention, based on prior research. The theoretical background shows that there are two contrary views when investigating switching intention. On the one side, there is the conventional perspective with the motivation of functional utility maximization. People are motivated to switch a brand, when they believe they will gain perceived value, which is the customer's overall assessment of the utility of a product based on perceptions of what is received and what is given. On the other side, there is the social identity theory perspective with social mobility as motivation. Social mobility refers to a person's attempt to part him- or herself from a group. With regard to brands, this implies that customers switch brand identities, when they believe they identify themselves more with another brand.Those two perspectives have been tested using two hypotheses with an online survey and 111 valid responses of Apple-iPhone users in Germany. The independent variables perceived value, customer brand identification and procedural switching costs were investigated using items from prior research. Items by an advanced theory of the technology acceptance model were used for perceived value. To analyze the data descriptive, reliability, correlation and regression analyses have been applied.In conclusion, customer brand identification and procedural switching costs shows an equally strong significance for predicting switching intention. Perceived value could not be measured, since it did not pass the stepwise multiple regression analysis.
Zustand: Fair. Acceptable condition. Volume 1, No. 5. July 1939. Cover and spine worn. Heavy insecting on top and bottom page edges. Reading copy only. (Science fiction, fantasy, periodicals).
Zustand: Fair. Acceptable condition. Volume 1, No. 1. March 1939. Spine worn. Cover torn; upper-right of front cover missing. Reading copy only. (Science fiction, fantasy, periodicals).
Verlag: Galerie Max Hetzler, Berlin ., 2006
Anbieter: Galerie Buchholz OHG (Antiquariat), Köln, Deutschland
Hardcover. Zustand: Good. 55 S., zahl. farb. Abb., OPp., 29,5 x 22 cm. Minimale Gebrauchspuren. In sehr guter Erhaltung.