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Verlag: Springer International Publishing, 2018
ISBN 10: 3030003914ISBN 13: 9783030003913
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch
Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - In order to be developed, inter-organizational relationships, as well as organizational cultures, rely on communication, learning, trust, commitment, and shared meanings and symbols.This book discusses the emergence and development of an inter-organizational culture, in which meanings, beliefs, and valuesof people from different companies interact. It proposes thatinter-organizationalculture can be seen as a culture of intersection, because of the association of cultural perspectives between suppliers and intermediaries.The more the parties are motivated to maintain the relationship, the more willing they are to invest in that relationship, which minimizes the risk of dissolution, promotes interaction, andcontributes to cultural changes.The authors consider organizational culture through a three-perspective framework involvingintegration, differentiation, and fragmentation, at the intersection of which inter-organizational culture develops. This book will provide scholars with a better understanding of the connectionbetween relationship marketing and organizational behavior, through the emergence of a specific culture.