erickson gary m m (21 Ergebnisse)

Paperback. Zustand: Good. Paperback. Pages are clean and unmarked. Covers show light edge wear.; 100% Satisfaction Guaranteed! Ships same or next business day!

Hardcover. Zustand: Very Good. Zustand des Schutzumschlags: No Dust Jacket. Library stamps/marks/labels/slip, otherwise light wear. Solid hardcover.; Contents: Preface; 1. Advertising and Competition; 2. Analytical Models and Strategy Concepts; 3. Analysis of a Lancaster Duopoly; 4. Analysis of a Vidale-Wolfe Duopoly; 5. Analysis of a Diffusion Duopoly; 6. Summary and Final Considerations; References; Author Index; Subject Index. ; International Series In Quantitative Marketing, 4; Ex-Library; 131 pages.

Hardcover. Zustand: As New. 1st Edition. 316 Pages Illus. Book.

Zustand: Fair. Volume 1. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780306467578.

Zustand: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.

Zustand: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.

Taschenbuch. Zustand: Neu. Dynamic Models of Advertising Competition | Open- and Closed-Loop Extensions | Gary M. Erickson | Taschenbuch | ix | Englisch | 2013 | Springer | EAN 9789401713160 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.

Taschenbuch. Zustand: Neu. Dynamic Models of Advertising Competition | Gary M. Erickson | Taschenbuch | vii | Englisch | 2012 | Springer US | EAN 9781461353607 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.

Buch. Zustand: Neu. Neuware -For years, I have been impressed by how dynamic markets are. Marketing strategies are rarely successful without adjustments over time, and marketing managers need constantly to monitor, and anticipate when possible, important changes in the marketing environment, so that they can adapt their marketing strategies to changing market conditions. It strikes me as important that the dynamic elements of marketing be modeled and studied, and a significant part of my research activity has been dedicated to exploring the nature and implications of dynamic marketing strategies. The marketing field has used various models and methodologies in the attempt to understand dynamic markets. I must thank my dissertation advisor, Dave Montgomery at Stanford, for originally turning my attention toward time-varying parameter models some 14 years ago. From that plat form, I have proceeded to search for models that capture the essence of dynamic marketing, as well as for methodological tools, empirical as well as analytical, that allow insightful study of such models.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 136 pp. Englisch.

Buch. Zustand: Neu. Neuware -I am gratified that there is sufficient interest in the subject matter so as to support the offering of a second edition of this monograph. The of differential games dynamic interpretation and game theoretic foundation form a powerful and vital methodology for helping us study and understand marketing competition. This second edition offers a blend of what proved to be successful with the first edition and new material. The first two chapters, reviewing empirical and modeling research, have been updated to include contributions in the last decade that have advanced the area. I have not changed the essential content in the duopoly analyses in chapters 3, 4, and 5. A notable addition to the present edition are the new chapters, 6, 7, and 8, which offer analysis of three triopoly models. In the final chapter, I offer my summary view of the area and hope for continued contributions. I want to express my appreciation for the support of Josh Eliashberg, editor of the International Series in Quantitative Marketing, as well as Zachary Rolnik, Director, and David Cella, Publishing Editor, of Kluwer. Their encouragement has provided crucial motivation in this endeavor.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 160 pp. Englisch.

Zustand: New. Reviews empirical and analytical research, and extends the research through analytical and numerical investigation. This book combines three types of model frameworks - Lanchester, Vidale-Wolfe, and diffusion - with two different approaches to developing competitive advertising strategies - perfect equilibria and dynamic conjectural variations. Series: International Series in Quantitative Marketing. Num Pages: 147 pages, biography. BIC Classification: KJSA; KJSM; PBWH. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 11. Weight in Grams: 890. . 2002. 2nd ed. 2003. Hardback. . . . . Books ship from the US and Ireland.

Zustand: New. Series: International Series in Quantitative Marketing. Num Pages: 122 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 297 x 210 x 9. Weight in Grams: 371. . 1991. Hardback. . . . . Books ship from the US and Ireland.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - I am gratified that there is sufficient interest in the subject matter so as to support the offering of a second edition of this monograph. The of differential games dynamic interpretation and game theoretic foundation form a powerful and vital methodology for helping us study and understand marketing competition. This second edition offers a blend of what proved to be successful with the first edition and new material. The first two chapters, reviewing empirical and modeling research, have been updated to include contributions in the last decade that have advanced the area. I have not changed the essential content in the duopoly analyses in chapters 3, 4, and 5. A notable addition to the present edition are the new chapters, 6, 7, and 8, which offer analysis of three triopoly models. In the final chapter, I offer my summary view of the area and hope for continued contributions. I want to express my appreciation for the support of Josh Eliashberg, editor of the International Series in Quantitative Marketing, as well as Zachary Rolnik, Director, and David Cella, Publishing Editor, of Kluwer. Their encouragement has provided crucial motivation in this endeavor.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - For years, I have been impressed by how dynamic markets are. Marketing strategies are rarely successful without adjustments over time, and marketing managers need constantly to monitor, and anticipate when possible, important changes in the marketing environment, so that they can adapt their marketing strategies to changing market conditions. It strikes me as important that the dynamic elements of marketing be modeled and studied, and a significant part of my research activity has been dedicated to exploring the nature and implications of dynamic marketing strategies. The marketing field has used various models and methodologies in the attempt to understand dynamic markets. I must thank my dissertation advisor, Dave Montgomery at Stanford, for originally turning my attention toward time-varying parameter models some 14 years ago. From that plat form, I have proceeded to search for models that capture the essence of dynamic marketing, as well as for methodological tools, empirical as well as analytical, that allow insightful study of such models.

Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - For years, I have been impressed by how dynamic markets are. Marketing strategies are rarely successful without adjustments over time, and marketing managers need constantly to monitor, and anticipate when possible, important changes in the marketing environment, so that they can adapt their marketing strategies to changing market conditions. It strikes me as important that the dynamic elements of marketing be modeled and studied, and a significant part of my research activity has been dedicated to exploring the nature and implications of dynamic marketing strategies. The marketing field has used various models and methodologies in the attempt to understand dynamic markets. I must thank my dissertation advisor, Dave Montgomery at Stanford, for originally turning my attention toward time-varying parameter models some 14 years ago. From that plat form, I have proceeded to search for models that capture the essence of dynamic marketing, as well as for methodological tools, empirical as well as analytical, that allow insightful study of such models.

Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - I am gratified that there is sufficient interest in the subject matter so as to support the offering of a second edition of this monograph. The of differential games dynamic interpretation and game theoretic foundation form a powerful and vital methodology for helping us study and understand marketing competition. This second edition offers a blend of what proved to be successful with the first edition and new material. The first two chapters, reviewing empirical and modeling research, have been updated to include contributions in the last decade that have advanced the area. I have not changed the essential content in the duopoly analyses in chapters 3, 4, and 5. A notable addition to the present edition are the new chapters, 6, 7, and 8, which offer analysis of three triopoly models. In the final chapter, I offer my summary view of the area and hope for continued contributions. I want to express my appreciation for the support of Josh Eliashberg, editor of the International Series in Quantitative Marketing, as well as Zachary Rolnik, Director, and David Cella, Publishing Editor, of Kluwer. Their encouragement has provided crucial motivation in this endeavor.

Taschenbuch. Zustand: Neu. All Apes Great and Small | Volume 1: African Apes | Biruté M. F. Galdikas (u. a.) | Taschenbuch | xviii | Englisch | 2013 | Springer US | EAN 9781475782363 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.

Buch. Zustand: Neu. Neuware -Many of the papers in this volume were first presented at the Third International Great Apes of the World Conference, held July 3-6, 1998 in Kuching, Sarawak, Malaysia. The editors of this volume, the first in a two-volume series, are world renowned, having dedicated most of their lives to the study of great apes. The world's premiere primatologists, ethologists, and anthropologists present the most recent research on both captive and free-ranging African great apes. These scientists, through deep personal commitment and sacrifice, have expanded their knowledge of chimpanzees, bonobos, and gorillas. With forests disappearing, many of these studies will never be duplicated. This volume, and all in the Developments in Primatology book series, aim to broaden and deepen the understanding of this valuable cause.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 320 pp. Englisch.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Many of the papers in this volume were first presented at the Third International Great Apes of the World Conference, held July 3-6, 1998 in Kuching, Sarawak, Malaysia. The editors of this volume, the first in a two-volume series, are world renowned, having dedicated most of their lives to the study of great apes. The world's premiere primatologists, ethologists, and anthropologists present the most recent research on both captive and free-ranging African great apes. These scientists, through deep personal commitment and sacrifice, have expanded their knowledge of chimpanzees, bonobos, and gorillas. With forests disappearing, many of these studies will never be duplicated. This volume, and all in the Developments in Primatology book series, aim to broaden and deepen the understanding of this valuable cause.

Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Many of the papers in this volume were first presented at the Third International Great Apes of the World Conference, held July 3-6, 1998 in Kuching, Sarawak, Malaysia. The editors of this volume, the first in a two-volume series, are world renowned, having dedicated most of their lives to the study of great apes. The world's premiere primatologists, ethologists, and anthropologists present the most recent research on both captive and free-ranging African great apes. These scientists, through deep personal commitment and sacrifice, have expanded their knowledge of chimpanzees, bonobos, and gorillas. With forests disappearing, many of these studies will never be duplicated. This volume, and all in the Developments in Primatology book series, aim to broaden and deepen the understanding of this valuable cause.

Paperback. Zustand: Brand New. 316 pages. 9.25x6.10x0.73 inches. In Stock.