edited vir singh (12 Ergebnisse)

Hardcover. 424 p. Good condition. The reading pages are clean and unmarked. Slight signs of storage and use. Retired library copy with corresponding labelling. Spine damaged, with tear. Otherwise a good copy. 9788170020059 Sprache: Englisch Gewicht in Gramm: 1600.

Hardcover. Zustand: New. Contents Foreword 1 Shaheed Bhagat Singh an immortal revolutionaryAK Kapoor 2 Inaugural AddressSuhash Chakrabarthy 3 Bhagat Singh Understanding a unique phenomenonKC Yadav 4 Bhagat Singh and his political ideologySR Bakshi 5 Shaheed Bhagat Singh a great h 221 pp.

Hardcover. Zustand: As New. 1st Edition. Contents: Preface. Biodiversity biosphere and biological bloom: prerequisites for cooling the earth/Vir Singh, Nanda Nautiyal, Akanksha Rastogi and Neelendra K. Joshi. I. Climate change: risks and vulnerability to the biodiversity: 1. Biodiversity and climate change mitigation/Mumta Majeed, Altamash Bashir, M.A. Khan and K.N. Waisar. 2. Biodiversity of submontane forest in Tarai and Bhabar of Kumaun Himalaya/Bhasker Joshi and S.C. Pant. 3. Introduced species: a threat to biodiversity/M.K. Srivastava. 4. Climate change and diversity of aquatic avifauna in the Wetlands of Hassan district, Karnata/B.S. Ravikumar. 5. Global climate change and freshwater fisheries/Rajesh R.N. Ram, R.S. Chuhan, Prabjeet Singh, C.P. Singh and Prem Kumar. II. Biodiversity conservation: new perspectives and applications: 6. Biodiversity and climate change mitigation: assessment of blackgram cultivars utilizing available genetic diversity/Piyusha Singh, Dipti Arya, Nandita Limbu and C.S. Kar. 7. Physiological characterizations of nitrogen use efficiency in different genotypes of rice Oryza sativa L. to reducting environmental pollution/Hukum Singh, Amit Verma, Bhawana Joshi, Pawanika Chandola and Alok Shukla. 8. Elucidation of photothermic behaviour of different rice Oryza sativa L. varieties for yeild/Jyoti Alok Shukla, Deepti Shankhdhar and S.C. Shankhdar. 9. Biodiversity and gender in India/Vandana Shiva and Vir Singh. 10. Marine species under the spell of climate change/Amrita Nag and Pooja P. Patel. III. Biodiversity restoration: innovative management approaches: 11. Agroforestry systems: an alternative avenue for livelihood security and mitigating climate changes in the Barind tract of Bangladesh/M.S. Bari and M. A. Rahim. 12. Mysterious world of microbial diversity: functioning for a vibrant and sustainable eco-sphere/Poonam Gusain, Rajesh Kumar and Vir Singh. 13. Biodiversity conservation through ICT with ITK use/Sucheta Arora and Asheesh Chauhan. 14. Biodiversity and traditions at the heart of sustainability: farmers way of life in the Himalayan mountains/Vir Singh.

Hardcover. Zustand: As New. 1st Edition. Contents: Preface. I. Climate change perspectives and issues: 1. Environmental Issues in India: a perspective/A.K. Dikshit and Raj Kumar. 2. Global warming and climate change: a perspective/Chinmony Mishra and Lipismita Samal. 3. Global warming: an alarming issue/Aali Pant and Swati Singh Rajput. 4. Microalgae in the greenhouse gas sequestration/Deksha Baliyan, Shweta Tyagi and S.K. Bhatnagar. 5. Climate chaos? a hysteria and simple myth/I.M. Arora. II. Water pollution: a threat to life: 6. Groundwater pollution: a threat to the last hope on the blue planet/Zeba Khanam and Vir Singh. 7. Assessment of pesticide levels in human system due to environmental contamination from North-East India/Kumkum Mishra and Ramesh C. Sharma. 8. Oil spill on ocean: control and management/Kanchan Deoli Bahukhandi, S.C. Gupta, V. Sujatha and Pawan Mandappa. III. Climate change and water resources: 9. Impacts of climate change on water/Bhanu Chaddha and Vaibhav Matta. 10. Global climate change and salinity: impact of salinity on the environment/Bhumija Kaphaliya and R.K. Srivastava. 11. Potential impacts of climate change on freshwater resources: a critical review/Anil Kumar Shankhwar, Nanda Nautiyal, Bipin Kumar, Akanksha Rastogi, R.K. Srivastava and Vir Singh. 12. Dissolved load characteristics of melt water of Chhota Shigri glacier Lahaul-Spiti Valley, Himachal Pradesh, India/Virendra Bahadur Singh, A.L. Ramanathan P.G. Jose, Paramanand Sharma and Anurag Linda. 13. Analysis of rainfall pattern for Anjar Taluka of Kutch district, Gujarat State/Sanskriti S. Mujumdar and Arvind S. Patel. 14. Impacts of climate change on water resources and agriculture in Rajasthan/Nidhi Kaushik. 15. Impact of Thuthi Kankasiya check dam on Irrigation in Machhan river basin/N./J. Shrimali and A.A. Patel. IV. Response to water crises: 16. Water insecurity: the plachimada struggle/Raju Narayana Swamy. 17. Waters of the Himalayas: the natural resources fundamental to life and livelihoods/Vir Singh. 18. Effect of natural coagulants on water quality parameters/L. Udaya Simha, Priya V. and Puttaswamy. 19. Climate change Ganga glaciers and agriculture: some reflections/Girijesh Singh Mahra. 20. Treatment of water receiving pulp and Paper Mill effluents: applying a cost effective and affordable method/Akansha Rastogi and Vir Singh. 21. Water, energy and women for sustainable development and achieving Millennium development goals in the mountains/Vir Singh. 22. Industrials use of wastewater to minimize its misuse/Archita Rai, Neraj Kumar and Sanchita Sharma. The water Planet is in Crises. The hydrosphere the largest body of the biosphere is in perilous state. Indiscriminate use of water in agriculture, industries, households, etc. has resulted in water scarcity. Water scarcity has coupled with water pollution. Whatever little water is left for drinking is infested with deadly pollutants, both chemicals and biological. Most of the ills humanity suffers from are owing to water pollution. Climate change has further intensified water crises in the form of accelerated glacier melt, fury of floods and impairment of overall water cycle of the biosphere. Yet people and their organizations have been attempting to respond to water crises the globe is in the grips of. Some of the responses are exemplary and could help us avert water crises but in order to put the hydrological cycle back into order we need to get rid of the vicious cycle of climate change and global warming. Efficient resource management significant curtailment in carbon emissions and enhanced carbon sequestration could be instrumental in controlling the negative factors responsible for climate change and global warming and help restore climate order of the earth in which the hydrosphere would resume its life enhancing and life sustaining role on earth and would turn to be the most important resource as usual of human progress and happiness.

Hardcover. Zustand: New. Zustand des Schutzumschlags: New. 1st Edition. Contents: 1. Education : a potential tool for sustainable development/Priyanka. 2. Vegetation dynamics with reference to climate change/Nisar H. Bhat, Shahida Jan, F.D. Sheikh, F.A. Shah Khan and Sarfaraz A. Wani. 3. Health hazards associated with pesticide application/Pratibha Singh, Poonam Tewari and Reeta Yadav. 4. Integrated farming systems in the Himalayan Mountains: research experiences in Yamuna Valley/Vrinda Negi, Vir Singh. 5. Non woven fabric of sesbania aculeata (dhaincha) used as a mulch material in agriculture field/Neeta Singh, Anita Rani. 6. Crop wild relatives: a global horizon of sustainable agriculture/Priyanka Bhareti. 7. Technological innovation and environmental policy for sustainable development/Rashmi Paliwal, J.P.N. Rai. 8. Sustainability of organic farming in the homestead systems of Kerala: an evaluation f socio-economic and ecological perspective/Shinogi K.C, D.U.M. Rao, D.K. Sharma. 9. Biodiversity: harnessing with sustainable development/Shivani Uniyal. 10. Biodiversity, sacred groves and landscapes in Uttarakhand/Shobhika Parmar, Vijay Kumar Sharma, Vir Sharma. 11. Chloroplast transformation: a new approach for phytoremediation for sustainable agriculture/Snigdha Tiwari. 12. Biochar: sustainable bioproducts for improving agricultural ecosystem/Sudipta Ramola, R.K. Srivastava. 13. Sustainable agriculture: with a special attention to water sustainability/Shyamashree Roy, Parul Sundha. 14. An environmental and developmental analysis of Thalisain area of Pauri District (Uttarakhand) through its landuse/Tripti Jayal, D.D. Chuniyal. 15. Biodiversity of soil Rhizophere Microbiota and their roles in sustainable agriculture/Utoba Emeka Benjamin, Uma melkania. 16. Nanotechnology for remediation of contaminated groundwater : a review/Zeba Khanam , Vir Singh. 17. Sustainable use of medicinal plants biodiversity of Rampur district of UP/Beena Kumari. 18. Sustainable development: a move towards quality of life/Neha Mehra, Seema Kwatra. 19. Impact of climate change on crop productivity/Nidhi Rawat, Uma Melkania. 20. Conservation agriculture for sustainable development: Indian scenario/Parul Sundha, Uma Melkania. 21. ECO Auditing: management tool for sustainability/Rachna Sharma, Anita Rani.

Hardcover. Zustand: New. 1st Edition. Contents: 1. Biodiversity loss assessment: a critical appraisal of ecology/M. Esakkimuthu and Pardeep Kumar. 2. Van panchayat: conservation issue and management strategy/Jyoti Pandey and L.S. Lodhiyal. 3. Physical environment as an environmental ergonomics/Kumkum Pandey. 4. Microbial phytases: perspectives and prospects/Deep Chandra Suyal and Anil Kumar Shankhwar. 5. bioremediation of oil spills: strategies, monitoring and challenges/Deepika Rajwar and J.P.N. Rai. 6. Biochemical aspects of heavy metal sequestration in mosses/Vrinda Negi. 7. Sequestration of chromium and mercury from aqueous solution using hyophila involuta (Hook) Jaeg and Thuidium tamariscinum (Hedw.) Schimp/Preeti Sharma and Vir Singh. 8. Heavy metal Stress in plants: cellular and molecular level/Vrinda Negi, Vir Singh and Kavita Negi. 9. Management and utilization of urban solid waste: clean India mission/Parul Sundha and Arvind Kumar Rai. 10. Concepts of biodiesel- an approach for clean energy/Rachna Payal, Neha Singh, Rahul Singh, Pratibha Singh and Meera Gupta. 11. Use of recycled pet bottles into value added products/Kirti Kesarwani, Aditi Vats and Priyanka. 12. Energy Conservation Behaviour (ECB): a new age pro-environment altruism/Rutwik Gandhe and Satish Pandey.

Hardcover. Zustand: As New. tables (illustrator). Contents Preface 1 Feeding of animalsAshoka Kumar 2 Evaluating the effect of total mixed rations on lactating cows under farmers field conditionsKusum Rikhari Kalpana Joshi Ashoka Kumar Ripusudan Kumar and Vir Singh 3 Evaluation of maize and Sorghum fodders for nutritive value at two different stages of growthWoda Jeremaih Odok Mehandra Singh Vir Singh Ashoka Kumar and D Kumar 4 Livestock contributions to food security in mountain areasVir Singh 5 Traditional health management in Indian Himalayas ethnomedicine stays popular for livestock disease treatmentManisha Joshi Babita Bohra and Vir Singh  6 Agricultural transformation and draught animal power system in Indian Central HimalayasVir Singh and Tej Partap 7 Angora rabbit for wool production opportunities in hill areasCB Singh 8 Techniques for better utilisation of crop residues for ruminant dietRSl Jaiswal Chetna Bhatt and Richa Pathak 9 Livestock mediated agro ecosystems services in the Himalayan mountainsVir Singh 10 Himalayan Rangelands as a resource base of foddersRD Gaur and Vir Singh 11 Nutrient utilization of mustard straw supplemented with different levels of green oat fodder in crossbred heifersDN Pandey Ashoka Kumar Ripusudan Kumar and Vir Singh 12 Animal feedings frequently asked questionsAshoka Kumar Index Animal Feeding and Production in India an edited work of the prominent scholars and renowned experts at the prestigious GB Pant University of Agriculture and Technology Pantnagar Especially structured for Indian farmers livestock owners dairy entrepreneurs animal ecologists researchers and students the book attempts to cover all aspects of livestock production and feeding All important livestock species cattle buffaloes Angora rabbits goat sheep poultry which are reared in India and serve rural economies to a great extent have been covered in the chapters Issues such as total mixed rations nutritive value of cultivated fodders ethno medicines draught animal power Angora rabbitry fostering nutritive value of poorly digestible straws livestock mediated agro ecosystem services rangeland  resources unconventional feeds such as mustard straw etc have been intensively discussed The last chapter of the book beautifully answers questions frequently asked by the farmers In essence the book could be of vital significance for sustainable livestock production and feeding and for augmenting livestock based livelihoods 188 pp.

Hardcover. Zustand: New. Zustand des Schutzumschlags: New. 1st Edition. Contents: Preface. 1. Agricultural and sustainable development models/Ganesh Prasad Pokhariyal. 2. Adoption and large scale plantation of populus deltoids under agroforestry in Vaishali District of Bihar/Aditya Kumar, Rameshwar Das and B.K. Mishra. 3. Association between knowledge levels of respondents about coriander production technology/D.K. Meena, L.S. Bareth and B.S. Badhala. 4. A model to identify more flowering, adaptive and sensitive plants to temperature rising in tropics/Debabrata Das. 5. Eco-friendly management of wilt of Lentil/Ankita Garkoti and H.S. Tripathi. 6. Role of livestock in sustainable agriculture production and environmental protection/Anshu Rahal and Ashoka Kumar. 7. Information management behaviour of horticulture farmers of Raichur District of Karnataka/Aparna Radhakrishnan and S.K. Meti. 8. Determinants of farmers knowledge level about scientific practices of tomato cultivation/Arvind Kumar and Parshant Ramotra. 9. Lac cultivation and rural livelihood improvement through community mobilization/Arvind Kumar, Shiwani Bhatnagar and Rameshwar Das. 10. Importance of floral essential oils for mankind/Babita Singh, Ramesh Kumar and Puja Rai. Sustainable agriculture development is not only necessary but also an imperative of our times. Agriculture cannot and should not be less than being sustainable. Sustainable agriculture means a vibrant, happy, progressive and sustainable society. India has a vast experience of creating innovations in agriculture. Sustainability, in fact, cannot be realized without articulation of innovations. Innovations are crux of sustainability. This book collates selected articles of scholars reflecting, searching, discovering, inventing and articulating innovations in food production and agricultural systems. The articles attempt to conceive ideas and insight of sustainable agriculture, involving cropping, livestock and livelihood systems. The scholars attempt to raise and resolve various issues concerning agricultural sustainability, underline farmers' knowledge, experimentation, innovations and strategies, and also reveal various technologies and institutional interventions vital for articulating innovations and operationalizing sustainability in agriculture.

Hardcover. Zustand: As New. Zustand des Schutzumschlags: New. 1st Edition. Contents: Preface. 1. Potential of Keratinase isolated from Bacillus Badius RSI as a dehairing agent in leather industry/Amit Verma, Hukum Singh Pal, Rachna Singh and Sanjeev Agrawal. 2. Evaluation of bio-pesticidal property of some medicinal plants against tobacco caterpillar spodoptera litura fab./Anju Basera and R.P. Srivastava. 3. Molecular characterization of Salmonella rare serovars isolated from Gangetic water based on REP-PCR/Balwant Singh, D.P. Mishra, Amit Tyagi and M.K. Saxena. 4. Bench scale performance study of the UASB for the treatment of biopharmaceutical effluent/C.T.Puttaswamy, L. Udaya Simha, R. Vinay, K.R. Swathi and N.N. Rakesha. 5. Partial purification and characterization of alkaline protease from Bacillus sp. isolated from soil/R. Agrawal, A. Verma, P. Panwar and A.K. Verma. 6. Isolation and screening of pectinase producing micro organism/Vibha Bhardwaj and Neelam Garg. 7. Screening of bacterial isolates for extra cellular amylase/Rachna, Amit Verma, Piyush Kumar, Vinod Sangwan and Sanjeev Agarwal. 8. Biosorption of carcinogenic dye onto chemically modified rice husk used as adsorbent in packed bed column mode: a low cost environment friendly approach/Rahul Mishra, Praveen Kushwaha and Papita Saha. 9. Bioenergy: a potential source for global cooling/K.P. Singh, Manjul Mungali and Rajesh Kumar. 10. DHS down flow hanging sponge bio-tower: a self sustainable sewage treatment system for developing country/Rakesh Kumar Bhardwaj, Rajpal Singh, Hariom Sharma and Surender Kumar Bhardwaj. 11. Nanobiosensor: a modern tool of diagnostics/K.P. Singh and Sweeti Ahlawat. 12. Biotechnology environemnt and biosafety: predicting long-term implications of GMOs/Vir Singh, Nanda Nautiyal and Akansha Rastogi. 13. Mutagenetic studies in soybean glycine max L. Merrill: a reveiw/Deepika and Deepak Kumar. 14. Induced mutagenesis in urdbean vigna mungo L. Hepper/Deepika, Deepak Kuma and V.K. Vatsa. Index.

tables, photos (illustrator). Contents Preface 1 Greenhouse gas emissions from agricultural fields making agriculture truly environment friendlyAK Misra Venkatesh Bharadwaj and Akansha Rastogi 2 Impact of climate change on agriculture adopting some adaptation measuresHarsh Vardhan Puranik and Atul Kumar Gupta 3 Climate change and its impact on productivity of rice and wheat a case of Tarai Area of UttarakhandHS Kushwaha Manisha Rani Amod Kumar and Menka Mehra 4 Climate change agriculture interrelationships issues facing rural IndiaArpita Sharma 5 Impact of climatic variability on rice and wheat productivity experiences from Meerut District of Western Uttar PradeshUP Shahi Ashok Kumar BP Dhyani RK Naresh Deepak Sisodia and AK Chaubey 6 Factors for climate change efforts to overcome global warming impact on agricultural production system and livelihoodLal Singh Parmeet Singh BA Khanday and Subhash Chand 7 Effect of High Diurnal temperature on pollen and spikelet sterility of basmati and non basmati rice varieties agriculture as a climate sensitive sectorV Venkatramanan SD Singh and Shachi Shah 8 Climate change and its potential effects on tree line position impending threats of increasing temperatureNisar Bhat 9 Global Climate change and its impact on livestock production a threat to livestock dependent economiesAli Seid Mohammed and Kon Daniel Awan 10 Contribution of livestock to global warming a focus on mitigation strategiesLipismita Samal and Chinmoy Mishra 11 Global warming climate change and burning problems livestock not to the blameAlok Kumar Akanksha Rastogi Vivek pal and Ambrish Kumar 12 Bed planting system promotes crop diversification for improving livelihoods in Indo-Gangetic plainsRK Naresh B Singh Ashok Kumar and UP Shahi 13 Climate change as a multiplier of food security risksPoonam Khurana 14 Food production in peril concerns and challenges of global warmingKush Kalra 15 Climate change impact on forest cover in IndiaAtul Dubey 16 Estimation of salinity areas through visual interpretation in parts of South West Punjab using remote sensing and GISAvadhesh Kumar Koshal 17 Growth photopsynthesis Nodule nitrogen and carbon fixation in Berseem Trifolium Alexandrinum L genotypes under salinity stressDeepak Kumar Depika and PK Singh 18 Adaptation capabilities of mountain agriculture a response to global warmingVir Singh and BS Bisht 19 Agricultures potential to combat climate change a review of the evidenceKavita Tariyal and Uma Melkania 20 The Himalaya Rangelands basis for ecological food and livelihood securityVir Singh Nanda Nautiyal and JC Badola Climate change is looming large on the globe and has become a major issue of our concern This situation of the global environment poses threat at several fronts Agriculture which is closely linked with weather cycle is one of such fronts All agricultural operations are designed in tune with climate pattern Even a slight fluctuation in any critical environmental factor such as temperature may cause irreversible damage to agricultural performance The present book underlines such concerns about current status our environment and agriculture Edited by prominent scholars of the first and the largest agricultural university of India the book collates the perspective and research based articles portraying agriculture scenarios under the spell of on going climate change and offering adaptation strategies to overcome current and perceived problems Containing 20 chapters the book discusses impact of the changing climate on agriculture and of agriculture on environment climate change influence on productivity of crops effect of high diurnal temperature on pollen and spikelet sterility climate change effects on forests and forestry and livestock livestocks contribution to global warming etc The book also attempts to underline various strategies for reducing agricultures vulnerability to climate change and for adaptation to on going climate change The book will be useful for agriculturists climate change specialists.

Hardcover. Zustand: New. 1st Edition. Contents: 1. Potential impacts of climate change on agriculture/Piyush Malaviya. 2. Effects of global warming on agriculture/Shiwani Bhatnagar and A K Karantak. 3. Climate change and its impact on insect pest distribution/Shalini Saxena. 4. Agrometeorological services and information meetings: farmers need to improve their livelihoods/Rajeev Ranjan. 5. Climate resilient agriculture: an approach towards sustainability of small holder producers/Aritra Dutta. 6. Ecological agriculture: an essential components of climate resilient management practices/Utobo Emeka Benjamin. 7. Enhancement of resource productivity through introduction of organics and bio-fertilizer in finger miller based cropping system in Himalayan Hills/Rashmi Yadav. 8. Food security and sustainable food production/Shubhangi Pant. 9. Impact of climate changes on agriculture and adaptation measures/Preeti Sharma. 10. Climate change and productivity of crop plants/Bhupendra Mathpal. 11. Sustainable agriculture : a part of the solution to current environmental change/Kavita Bhatnagar. 12. Enhancement of iron and zinc content in rice and wheat: a sustainable strategy to combat malnutrition/Sudhir Kumar Navin and Chander Gahtyari. 13. Upgrading water use performance in hill agriculture through micro irrigation/Vivek Kumar and Vrinda Negi. 14. Technological innovation for resource poor hill farmers for plant disease management/Shailbala. 15. An innovative approach towards sustainable agriculture a contextual paradigm/M Esakkimuthu. 16. Role of planned behaviour model to identity farmers attitude towards organic farming/Govind Singh Kushwaha. 17. Identifying rural leaders through sociometry technique: a synthesis/Akanchha Singh. 18. Mountain Agriculture: Challenging the Climate Changes/Vir Singh. 19. Convergence of international climate and forest jurisprudence for cooling the earth/Amit K Pant. 20. Green marketing : a conceptual approach for solving environmental problems/Nisha Singh. 21. Indian agriculture: a policy perspective for sustainability/Vir Singh.

Hardcover. Zustand: New. Zustand des Schutzumschlags: New. 1st Edition. Contents: Preface. 1. Concept and strategies toward sustainable rural development/Archana Negi. 2. Community radio as an alternative tier of broadcasting: scripting a new role for development/Arpita Sharma. 3. Cyber extension: a new extension approach for sustainable rural development/S.K. Badodiya and S.K. Garg. 4. Extent of adoption of recommended water management practices by the beneficiary farmers of participatory irrigation management society of Mehsana District Gujarat/J.K. Patel and M.R. Prajapati. 5. Role of ICT in higher education and its challenges in developing nations/Anup Prakash Upadhyay, Gaurav Papnai and Biswajit Lahiri. 6. Agricultural and sustainable development models/Ganesh Prasad Pokhariyal. 7. Indigenous technical knowledge ITK for sustainable agriculture development in Chhattisgarh/Poonam Prajapati, Sonu Fartyal and Gulehayat. 8. Using information and communication technologies for agricultural extension in India/Kiran Arya, M.A. Ansari and Manmeet Kaure. 9. Emerging ICTs and their potential in fortifying small scale agriculture in India/Choudhary Kuldeep and Lathiya Amit. 10. Sustainable rural development through forward and backward integration and technological intervention in India/Madhur Jain. Agricultural communication is lifeline of agriculture. Communication intervention is phenomenal for agricultural development. Without an effective communication system agriculture itself would be in jeopardy. Well thought out effective, perspective based and meaningful communication intervention is a must for development of sustainable agriculture. Since agricultural development is inevitably linked with rural development, communication intervention in the former sector would articulate into the latter. India in fact the real India dwells in villages. Rural development basically articulates in the meaningful development of most of India. Rural character of India and agriculture at the heart of rural India represent soul of India. The book presented to the academic world of agricultural communication attempts to explore many opportunities for sustainable agriculture and rural development applying the many facets of communication intervention. Trends in agricultural extension, participatory rural appraisal, community radio, cyber extension, technology adoption, role of ICT, sustainable development models, ITK utility of mass media, poverty alleviation, Knowledge management, communicational attributes, communicational behaviour, animate energy, gender-based development, public-private partnership, etc. are some of the crucial issues elaborated in different chapters contributed by eminent scholars active in the field of communication and rural development. This book could be regarded as one of the landmark publications in communication intervention for sustainable agriculture and rural development. (jacket).