edited a s chawla gurcharan singh (2 Ergebnisse)

Hardcover. Zustand: As New. Zustand des Schutzumschlags: As New. 1st Edition. The competitive landscape of the retail industry is going through a period of dramatic change . Electronic retailers and store based retailers are expanding beyond their local markets to become global businesses. Innovative retail entrepreneurs are taking advantage of the new opportunities to become the next generation of industry players. From the conventional Kirana shops, bazars, mandis, the Indian retail market is moving towards departmental stores, shopping malls, hyper markets and franchise retail chains. Traditional retailers need to understand the change and adapt themselves or may have to shut shops. To be a successful manager in the retail industry, one needs to understand the functional aspects of the business including operations management stores layout and display, promotional campaigns, customer service and execution of the retail plans. The book discusses in detail about the various perceptions of retailing business along with citing the present retail scenario in the country. It explores in detail about the effective merchandising and merchandise display techniques adopted by retailers throughout the world. The book comprises of several industry insights and case studies focusing on various perspectives of retailing.

Hardcover. Zustand: New. Dust Jacket Included. figs, tables (illustrator). Contents Preface 1 Women entrepreneurship dare to think beyondAnju Thapa and Raj Kumar 2 Women entrepreneurship in IndiaSS Agarwal SK Mangal and DS Bhuller 3 Rural women entrepreneurs problems and solutionsRan Singh Dhaliwal and Harmanpreet Kaur 4 Women entrepreneurs success storiesJasveen Kaur and Gurcharan Singh 5 Women entrepreneurship as a key driver in national developmentNeelam Jain 6 Women entrepreneurship in Asian developing countriesReetu Prashar 7 Women entrepreneurship in India a key to socio-economic growthManjit Singh and Rajinder Kaur 8 Women entrepreneurship in IndiaSalony Kansal and Gurcharan Singh 9 Research paper on women entrepreneurshipKK Sharma Dipti Thuman and Priya Abrol 10 Women entrepreneurs success storiesJasleen Kaur and Sukhmeet Kaur 11 Woman as an entrepreneur after liberalisationParinita Malhotra Sukhmeet Kaur and Simpy Verma 12 Globalizing local talent successful women entrepreneursHitesh Kapoor 13 Women entrepreneurship development in India the challenges aheadUpasana Joshi and Reeta 14 Shri Mahila Griha Udyog Lijjat Papad a case study as an entrepreneurHitesh Kapoor Naveen Bansal and Vikas Suvir Jain 15 Women entrepreneurshipAnuradha Bhandari Shivali Puri and Satinder Deep Kaur 16 Women entrepreneurship in IndiaVKL Srivastava and Archana 17 Women entrepreneur role of education and government assistanceSukhwinder Kaur and Sumeet NagraThe object of this book is to highlight the development of women entrepreneurship constraints for the women strategies for the women entrepreneurship development in India The book on Women Entrepreneurship comprises discussion on role of women entrepreneurship and empowerment after liberalization various women success stories problems faced by them and solutions in regard to this The book includes 17 papers contributed by experts from different specializations The other papers do have a look upon globalizing local talent women entrepreneurship in Asian developing countries and their role in socio-economic growth One paper has tried to develop a case study of success story of Shri Mahila Griha Udyog Lijjat Papad The findings of the discussion suggested for assistance and awareness programmes provided by the government to women entrepreneur It also suggested that an attempt is to be made for studying the attitude of girl students of management stream towards entrepreneurship which are emerging as a key to socio-economic growth jacket 272 pp.