Zustand: Fair. Acceptable condition. Good dust jacket. Former Library book. In protective mylar cover. (Table tennis, China ) A readable, intact copy that may have noticeable tears and wear to the spine. All pages of text are present, but they may include extensive notes and highlighting or be heavily stained. Includes reading copy only books. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
Sprache: Englisch
Verlag: Elsevier Science & Technology, 1989
ISBN 10: 0126756104 ISBN 13: 9780126756104
Anbieter: Better World Books, Mishawaka, IN, USA
Zustand: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
EUR 15,52
Anzahl: 1 verfügbar
In den WarenkorbZustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:0126756104.
Anbieter: Antiquariat Bernhardt, Kassel, Deutschland
gebundene Ausgabe. Zustand: Sehr gut. Zust: Gutes Exemplar. X, 295 Seiten, Englisch 666g.
Sprache: Englisch
Verlag: Springer-Verlag New York Inc, 2013
ISBN 10: 3319027255 ISBN 13: 9783319027258
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 80,14
Anzahl: 2 verfügbar
In den WarenkorbPaperback. Zustand: Brand New. 2013 edition. 420 pages. 9.10x6.10x1.00 inches. In Stock.
Anbieter: Antiquariat Bernhardt, Kassel, Deutschland
gebundene Ausgabe. Zustand: Sehr gut. Zust: Gutes Exemplar. X, 295 S., Englisch 664g.
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 147,37
Anzahl: 2 verfügbar
In den WarenkorbPaperback. Zustand: Brand New. new edition. 356 pages. 9.69x6.77x0.79 inches. In Stock.
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 189,51
Anzahl: 2 verfügbar
In den WarenkorbPaperback. Zustand: Brand New. 161 pages. 9.25x6.10x0.53 inches. In Stock.
Sprache: Englisch
Verlag: Springer Nature Switzerland, Springer Nature Switzerland Aug 2024, 2024
ISBN 10: 3031635159 ISBN 13: 9783031635151
Anbieter: buchversandmimpf2000, Emtmannsberg, BAYE, Deutschland
Buch. Zustand: Neu. Neuware -Celebrity endorsement has shown to be an effective way enhancing brand-related attitudes, reinforcing behavioural intentions, and shaping brand perceptions. Indeed, companies devote a lot of resources on celebrity endorsement to exploit emotional bonds between consumers and brands in order to accomplish their desired brand image and increase brand awareness, differentiation, and brand loyalty. In short, brands that are endorsed by a favourite celebrity and influencer become more credible and trustworthy.This edited book examines this new era of marketing by focusing on the impact of employing celebrities, SMIs and virtual influencers to endorse the brand as a key advertising tactic. In particular, it focuses on the rise of social media usage and the corresponding changes in advertising strategies in the digital era. As well as exploring this rise of celebrity influencers and their value, the book also takes a critical lens, examining their roles in fuelling the growth of materialism, causing mental health issues among adolescents, and aiding the development of fast fashion. With this balanced and comprehensive approach, this book is an essential resource for anyone interested in the future of advertising.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 236 pp. Englisch.
Sprache: Englisch
Verlag: Springer Nature Switzerland, Springer International Publishing, 2024
ISBN 10: 3031635159 ISBN 13: 9783031635151
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Celebrity endorsement has shown to be an effective way enhancing brand-related attitudes, reinforcing behavioural intentions, and shaping brand perceptions. Indeed, companies devote a lot of resources on celebrity endorsement to exploit emotional bonds between consumers and brands in order to accomplish their desired brand image and increase brand awareness, differentiation, and brand loyalty. In short, brands that are endorsed by a favourite celebrity and influencer become more credible and trustworthy.This edited book examines this new era of marketing by focusing on the impact of employing celebrities, SMIs and virtual influencers to endorse the brand as a key advertising tactic. In particular, it focuses on the rise of social media usage and the corresponding changes in advertising strategies in the digital era. As well as exploring this rise of celebrity influencers and their value, the book also takes a critical lens, examining their roles in fuelling the growth of materialism, causing mental health issues among adolescents, and aiding the development of fast fashion. With this balanced and comprehensive approach, this book is an essential resource for anyone interested in the future of advertising.
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 244,70
Anzahl: 2 verfügbar
In den WarenkorbHardcover. Zustand: Brand New. 200 pages. 8.27x5.83x8.50 inches. In Stock.
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 309,47
Anzahl: 2 verfügbar
In den WarenkorbHardcover. Zustand: Brand New. 893 pages. 9.25x6.10x9.21 inches. In Stock.
Sprache: Chinesisch
Verlag: Guang Xhi Ethnic Publishing House, 1987
ISBN 10: 7536300328 ISBN 13: 9787536300323
Erstausgabe
Paperback. Zustand: Very Good. 256pp, large octavo, tight binding, clean throughout, clean and glossy wraps, crease to spine. Chinese text.