dearing james (41 Ergebnisse)

Zustand: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Zustand: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Zustand: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Zustand: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Paperback. Zustand: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Aged book. Tanned pages and age spots, however, this will not interfere with reading.

Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Fine.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

guter Zustand. Gewicht in Gramm: 550.

Zustand: New. In.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Zustand: Very Good. THERE ARE NO TARIFFS OR CUSTOMS DUTIES ON BOOKS. What is the biggest social problem in the news today? Who makes issues newsworthy and important? Why do some issues receive more attention than others? Social issues that are widely recognized in the medias agenda often demand attention on the public agenda and in turn, slide up the policy agenda, creating policy changes. James W. Dearing and Everett M. Rogerss research on social issues that hit the top of the media agenda--the war on drugs, drunk driving, the Exxon Valdez, AIDS, and the Ethiopian famine--provides important theoretical and practical insight into the agenda-setting process and its role in effecting social change. This reader-friendly volume introduces students to an important area of communication research and offers them direction for further inquiry. Researchers and professionals in political and mass communication, media studies, research methods, and marketing will appreciate this volumes insightful approach to agenda-setting and policy. "Agenda-Setting is a very useful introduction to the topic as well as a through review of the stream of research. . . . This book introduces a number of ideas that are useful in public relations strategic planning such as the concept of an issue life cycle. A lag/lead analysis of issue development is discussed that would also prove useful to campaign planners. The concept of framing is introduced as a technique that brings meaning to an issue." --Public Relations Review "Authors James W. Dearing and Everett M. Rogers explain the importance of the agenda-setting hypothesis in mass communication research and suggest how research can be advanced in the future. . . . In the books most impressive character, the authors raise 12 research issues to advance agenda-setting, including the need for more international, comparative approaches. A very complete list of references and a separate list of suggested readings are helpful to scholars. Highly recommended for all serious collections in journalism, mass media, mass communication, political science, and public policy research." R. A. Logan in Choice.

Zustand: New. This volume presents state-of-the-art reporting on how to measure many of the key variables in health communication. Students, researchers, and policymakers will find this book an accessible resource for planning and reviewing research studies and proposals. Editor(s): Kim, Do Kyun; Dearing, James W. Series: Health Communication. Num Pages: 309 pages, illustrations. BIC Classification: CBWT; MBP. Category: (P) Professional & Vocational. Dimension: 152 x 225 x 20. Weight in Grams: 438. . 2015. New edition. Paperback. . . . . Books ship from the US and Ireland.

Zustand: New.

Zustand: New. pp. 246.

Taschenbuch. Zustand: Neu. Neuware.

Trade paperback. 260 pages. Illustrations. Tables. Figures. About the Editors and Contributors. Subject Index. Name Index. Inscribed on half-title by Singhal. Cover has slight wear and soiling. This collection of 10 original essays honor the intellectual legacy of Everett M. Rogers (1931-2004) the pioneering and distinguished teacher-scholar of diffusion of innovations, communication networks, technology transfer, development communication, and the entertainment-education strategy. Well-known colleagues and contemporaries write on topics that not only piqued Rogers' curiosity, but to which he made seminal and lasting contributions. The concluding chapter documents Rogers' life journey from his modest farm boy beginnings in Iowa, through his distinguished academic career, to his final return to the farm. Everett M. Rogers (March 6, 1931 - October 21, 2004) was an eminent American communication theorist and sociologist, who originated the diffusion of innovations theory and introduced the term early adopter. He was Distinguished Professor Emeritus in the Department of Communication and Journalism at the University of New Mexico. Rogers held faculty positions at Ohio State University (1957-63), Michigan State University (1964-1973), and the University of Michigan (1973-1975). He was the Janet M. Peck Professor of International Communication at Stanford University (1975-1985) and the Walter H. Annenberg Professor and Associate Dean for Doctoral Studies in the Annenberg School for Communication at the University of Southern California (1985-1993). As Fulbright Lecturer, Rogers taught the National University of Colombia in Bogotá (1963-1964) and at the University of Paris in France (1981). He was also Distinguished Visiting Professor at New Mexico State University (1977), Visiting Professor at Ibero-American University in Mexico (1979), Ludwig Erhard Professor at the University of Bayreuth in Germany (1996), Wee Kim Wee Professor (1998) and Nanyang Professor (2000-2001) at Nanyang Technological University in Singapore, and Visiting Professor at Johns Hopkins University (1999-2000). He served as President of the International Communication Association (1980-1981) and Fellow at the Center for Advanced Study in the Behavioral Sciences in Stanford, California (1991-1992). In 1993, Rogers moved to the University of New Mexico as Chair of the Department of Communication and Journalism. He had become fond of Albuquerque while he was stationed at an airbase during the Korean War. He helped the UNM launch a doctoral program in communication with a special emphasis on cross-cultural and intercultural contexts. Rogers suffered from kidney disease and retired from the UNM in the summer of 2004. He died a few months later, survived by his wife, Dr. Corinne Shefner-Rogers, and two sons: David Rogers and Everett King. During his 47-year academic career, Rogers authored more than 30 books and over 500 articles. Rogers proposes that adopters of any new innovation or idea can be categorized as innovators (2.5%), early adopters (13.5%), early majority (34%), late majority (34%) and laggards (16%), based on the mathematically based Bell curve. These categories, based on standard deviations from the mean of the normal curve, provide a common language for innovation researchers. Each adopter's willingness and ability to adopt an innovation depends on their awareness, interest, evaluation, trial, and adoption. People can fall into different categories for different innovations-a farmer might be an early adopter of mechanical innovations, but a late majority adopter of biological innovations or VCRs. When graphed, the rate of adoption formed what came to typify the Diffusion of Innovations model, a logistic curve) The graph shows a cumulative percentage of adopters over time-slow at the start, more rapid as adoption increases, then leveling off until only a small percentage of laggards have not adopted. His research and work became widely accepted in communications and tec.

Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780387220697.

Zustand: New. pp. 550 Illus., Maps.

Zustand: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This volume presents state-of-the-art reporting on how to measure many of the key variables in health communication. While the focus is on quantitative measures, the editors argue that these measures are centrally important to the study of health communication. The chapters emphasize constructs, scales, and up-to-date reports and evidence about key social science constructs and ways of measuring them, whether your interest is in patient-provider dyadic communication, uncertainty management, self-efficacy, disclosure, social norms, social support, risk perception, health care team performance, message design and effects, health and numerical literacy, communication satisfaction, social influence and persuasion, stigma, health campaigns, reactance, or other topics. Students, researchers, and policymakers will find this book an accessible resource for planning and reviewing research studies and proposals.

Paperback. Zustand: Brand New. 246 pages. 8.50x5.43x0.67 inches. In Stock.

Taschenbuch. Zustand: Neu. Health Communication Research Measures | Do Kyun Kim (u. a.) | Taschenbuch | Kartoniert / Broschiert | Englisch | 2015 | Peter Lang | EAN 9781433129025 | Verantwortliche Person für die EU: Zeitfracht Medien GmbH, Ferdinand-Jühlke-Str. 7, 99095 Erfurt, produktsicherheit[at]zeitfracht[dot]de | Anbieter: preigu.