davies a h o w palmer (2 Ergebnisse)

gebundene Ausgabe. Zustand: Gut. 362 Seiten; Das hier angebotene Buch stammt aus einer teilaufgelösten Bibliothek und kann die entsprechenden Kennzeichnungen aufweisen (Rückenschild, Instituts-Stempel.); der Buchzustand ist ansonsten ordentlich und dem Alter entsprechend gut. In ENGLISCHER Sprache. Sprache: Englisch Gewicht in Gramm: 595.

Cloth. Zustand: Very Good. Zustand des Schutzumschlags: Good. First Edition. Hardback. First Edition. Shelf wear to edges of D/J. Slightly sunned spine to D/J. Contents: Acknoeldgements. Preface. Part One: Market Research - Introduction to Market Research. Organization of Research. Planning the Procedure. Sampling. The Interview. Questionnaires. Survey Responsibilities. Processing the Data. Interpretation of Results. What the Sponsor Can Do To Help. Staff Selection and training. Special Research Techniques. Appendices (To Part One). Part Two: Scientific Distribution - Introduction to Markeing. Branding. The Container, Packaging and Display. Resale Price Maintenance. Channels of Distribution. Self-Service. Export. Sales Control. Sales Organization. The Sales Force. Advertising and Sales Promotion. Certain Aspects of Commerical Law. Check List of Basic Marketing and Research Problems. General Appendices. Index. Illustrated. 362 pp. (We carry a wide selection of titles in The Arts, Theology, History, Politics, Social and Physical Sciences. academic and scholarly books and Modern First Editions ,and all types of Academic Literature.).