D'alessandro (Mehr als 1.600 Ergebnisse)

Zustand: Good. Part of the Mayhem in Mayfair series, this is a novel about what happens when proper young women get not so proper ideas.

Paperback. Zustand: Very Good. Offers advice for those who are trying to build their personal brands and enhance their careers at the same time.

Paperback. Zustand: Good. Offers advice for those who are trying to build their personal brands and enhance their careers at the same time.

Zustand: Good. Item in good condition and has highlighting/writing on text. Used texts may not contain supplemental items such as CDs, info-trac etc.

Zustand: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Zustand: Acceptable. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Zustand: Acceptable. Item in acceptable condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Zustand: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Hardback. Zustand: Very Good. "Branding" has developed into one of the business world's hottest concepts, and for good reason. Branding is cited as the secret ingredient behind the tremendous corporate gains realized in recent years by companies ranging from FedEx, Rolex, Starbuck, Volvo, and most interestingly, John Hancock. John Hancock is one of the oldest brands in America. But in one crucial aspect, the company was 15 years ahead of its time when David D'Allessandro arrived there in 1984. John Hancock was facing exactly the same threat back then that many competitors worldwide are just now waking up to: the threat of extinction at the hands of new competitors with a better command of technology and a better grip on the expectations of modern customers. In the last ten years, over a quarter of John Hancock's traditional competitors have indeed gone the way of the dinosaur. John Hancock, on the other hand, has maintained average annual growth of nearly 20%. Its revenues have tripled in the last eight years and it has managed to take its credibility in the shrinking insurance market and transfer that credibility to the thriving investment market to become a major player. Throughout John Hancock's transformation from a sleepy old life insurer into a dynamic financial services firm, President D'Alessandro has been the unconventional leader of a once conventional company. He is the first marketer ever to become President of a large life insurer, a maverick and a bomb-thrower who speaks the language of the new world from the corner office of an old-line concern. Thanks to Hancock's stellar performance and D'Alessandro's own unfailing quotability, he has appeared on TV programmes such as "Good Morning America", "The Today Show", "CNN" and the "Bloomberg Fortune" to offer his views on marketing intelligently in the modern world, and has been featured in countless newspaper and magazine stories. In "Brand Warfare: Ten Rules for Building a Killer Brand", D'Alessandro explains why brand must come first, before any other business consideration. And he shows how his "brand first" philosophy helped John Hancock transform itself by inspiring innovations in distribution, advertising, technology and product mix, all to serve the brand. He uses his first hand experiences at John Hancock, as well as the things he has observed at other companies, both as a public relations consultant and as a student of the marketplace, to illustrate the ten rules for building and sustaining a successful brand, and with it, a great company no matter what industry.…

Zustand: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Zustand: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Zustand: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Zustand: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Zustand: Acceptable. Item in acceptable condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Zustand: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Paperback. Zustand: Good. Published by Stackpole for more than seventy-five years, this book is the bible for U.S. Army officers. Condensed from Army regulations--and the customs and traditions of the service--the guide provides the latest soldier information and frank advice on a variety of issues relating to service life, including leadership and officership, pay, uniforms, and much more.…

Hardback. Zustand: Good. Elizabethan gowns, Renaissance finery and Fortuny pleats, as well as elaborate headpieces, cascading flowers and exquisite footwear, are all part of Isabelle de Borchgrave's oeuvre. The companion volume to a major museum survey, this book highlights three of de Borchgrave's most beloved series: Papiers a la Mode and the Fortuny and Medici collections. A special section focuses on the making of a new work inspired by a portrait in the collection of the Fine Arts Museums of San Francisco. Full-colour illustrations of her historically inspired works reveal the painstaking detail that goes into each piece and the whimsical magic that transforms a simple material into the most luxurious of garments. Broad in its appeal, this lovely volume will fascinate anyone interested in fashion, costume history, paper, and design.…

Mass Market Paperback. Zustand: Fair. Original. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

Paperback. Zustand: Very Good. Original. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Zustand: Acceptable. Item in acceptable condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Zustand: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Zustand: Good.

Mass Market Paperback. Zustand: Fair. First Edition. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

Mass Market Paperback. Zustand: Fair. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

Perfect Paperback. Zustand: Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Zustand: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. D'Alessandro, Gaby (illustrator).

Hardback. Zustand: Good. A young Dominican American girl in New York City moves from jealousy to empathy as her parents babysit children whose families work overnight shifts in this honest and warm picture book debut. Night after night, a young girl watches her mami set up a cot in the living room for guests in their Washington Heights apartment, like Raquel (who's boring) and Edgardo (who gets crumbs everywhere). She resents that they get the entire living room with a view of the George Washington Bridge, while all she gets is a tiny bedroom with a view of her sister (who snores). Until one night when no one comes, and it's finally her chance! But as it turns out, sleeping on the cot in the living room isn't all she thought it would be. With charming text by Hilda Eunice Burgos and whimsical illustrations by Gaby D'Alessandro, The Cot in the Living Room is a celebration of the ways a Dominican American community takes care of one another while showing young readers that sometimes the best way to be a better neighbor is by imagining how it feels to spend a night sleeping on someone else's pillow. D'Alessandro, Gaby (illustrator).…

Mass Market Paperback. Zustand: Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Paperback. Zustand: Good. This book is "BusinessWeek", "Wall Street Journal Business" and "New York Times Business" Bestseller! "A blunt, entertaining, provocative, relentless, and no-holds barred account of how to build a great image or brand." - James Carville, Author, and Democratic Strategist.In a world where consumers have infinite choices, it's almost impossible to compete without a compelling brand. Creating one, however, requires vision, daring, and the ability to understand the consumer. Above all, brand building requires knowledge of the pitfalls and the opportunities in every business decision. The care and feeding of brands is a battle; "Brand Warfare" provides the strategic ammunition needed to win. "D'Alessandro is that refreshing rarity: a businessman who tells it like it is. And he does just that in his gripping new page-turner." - "Chicago Sun-Times". "With its engaging voice and pull-no-punches tone, this book stands out from the marketing crowd." - "Harvard Business Review". "Practical, psychologically astute and clearly written, this book has much to offer businessfolk of all stripes." - "Publishers Weekly".…

Zustand: Good. Nathan Oliver, younger son of an earl, is content being a country doctor. Years ago he had worked for the Crown, but when a spy mission went awry, he left London for a simpler life. Now his world is turned upside down with the arrival of Lady Victoria Wexhall, a pampered Society miss more suited for the ballrooms of London than the quiet countryside of Cornwall. Victoria cannot believe her father would send her to the middle of nowhere, and just when the the Season was in full swing! And with Nathan Oliver, no less! Of course, he's dashing and more interesting than the fops she's acquainted with in Town, and it would be so easy to fall in love with him. But why does he insist on searching through her luggage in the middle of the night? And why does he insist their lives are in danger.…