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Verlag: Elsevier Science & Technology, United Kingdom, Oxford, 1987
ISBN 10: 0750606789ISBN 13: 9780750606783
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Buch
Paperback. Zustand: Good. The Marketing Plan: a pictorial guide for managers is a unique approach to the complex world of marketing theory and practice. This book aids understanding and at the same time encourages marketing and other professionals to delve deeper into the planning process. After more than fifty years of marketing theory and practice, marketing planning still remains one of the great, unconquered challenges. This challenge continues to grow as the environments in which companies operate become increasingly hostile, abrasive and dynamic. There is a growing body of evidence to show that the difference between an organization's efficiency and effectiveness is becoming more and more important. Through the use of lively cartoon illustrations McDonald and Morris present the marketing plan in an interesting, amusing and useful way. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.
Verlag: Bernard McCall, 2013
ISBN 10: 1902953614ISBN 13: 9781902953618
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Buch
Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Verlag: Bernard McCall, 2013
ISBN 10: 1902953614ISBN 13: 9781902953618
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Buch
Paperback. Zustand: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration.
Zustand: Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
Verlag: Elsevier Science & Technology, United Kingdom, Oxford, 2004
ISBN 10: 0750659815ISBN 13: 9780750659819
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Buch
Paperback. Zustand: Very Good. * McDonald and Dunbar are the leading author team in this area* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business* The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book)This is a key book, in a vital area. The Butterworth-Heinemann edition of what was previously published by MacMillian, is a thoroughly revised and updated version. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Verlag: Elsevier Science & Technology, United Kingdom, Oxford, 2002
ISBN 10: 0750653876ISBN 13: 9780750653879
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Buch
Paperback. Zustand: Very Good. The New Marketing presents a comprehensively revised blueprint for the marketing process developed by Malcolm McDonald and Hugh Wilson to address second-generation changes brought about by technological development and the associated 'information revolution'. Built around the leading concept of a value exchange with customers, it provides essential advice on how to harness the latest technology and incorporate it effectively into marketing practice. The premise driving the new thinking in this book is that the early stand-alone experimentation with new marketing channels is over for many organizations. The key now is the total integration of new techniques and technologies within the wider marketing process. e-Commerce and CRM, for instance, no longer stand alone as something to plan for separately. Instead, the core processes of marketing need to take account of e-commerce and other IT-enabled channels such as call centres. This development has meant important new steps in decision making for marketers, who now have to choose the channels which are most appropriate for certain tasks and how they should be integrated to maximise customer value. The book focuses on: How marketing must integrate the interactive environment from the outset How the choice of channels changes the offer as well as the customer contact How the marketing manager's role must change Having worked on e-commerce and CRM strategy with a range of major companies over the last four years, the authors have developed tools and frameworks to fill these gaps in traditional marketing. The New Marketing draws heavily on this direct practical experience, and offers the ideal guide to tailoring your marketing strategy to the demands and opportunities of the 21st century marketplace. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Verlag: Bernard McCall 19/09/2013, 2013
ISBN 10: 1902953614ISBN 13: 9781902953618
Anbieter: AwesomeBooks, Wallingford, Vereinigtes Königreich
Buch
Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
Verlag: Mainline & Maritime 28 N, 2024
ISBN 10: 1913797023ISBN 13: 9781913797027
Anbieter: AwesomeBooks, Wallingford, Vereinigtes Königreich
Buch
Hardcover. Zustand: Very Good. Ocean Freighter Heyday This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
Verlag: Bernard McCall, 2013
ISBN 10: 1902953614ISBN 13: 9781902953618
Anbieter: WeBuyBooks, Rossendale, LANCS, Vereinigtes Königreich
Buch
Zustand: VeryGood. Most items will be dispatched the same or the next working day.
Verlag: Barnes & Noble, 2003
ISBN 10: 0760745153ISBN 13: 9780760745151
Anbieter: medimops, Berlin, Deutschland
Buch
Zustand: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
Verlag: Parragon, 2002
ISBN 10: 075258443XISBN 13: 9780752584430
Anbieter: Cambridge Rare Books, Cambridge, GLOUC, Vereinigtes Königreich
Buch
Hardback. Zustand: VERY GOOD. 2002. Parragon. Hard Cover. Book - VG+. DJ - VG+. 11x9. 319pp. Profuse b/w and colour illus including maps, diagrams and photos.
Verlag: Bernard McCall 2013-09-19, Portishead, Bristol, 2013
ISBN 10: 1902953614ISBN 13: 9781902953618
Anbieter: Blackwell's, London, Vereinigtes Königreich
Buch
hardback. Zustand: New. Language: eng.
Verlag: Bristol : Bernard McCall, 2013
ISBN 10: 1902953614ISBN 13: 9781902953618
Anbieter: Klondyke, Almere, Niederlande
Buch
Zustand: Good. Original pictorial boards, oblong, ca. 24x19cm, illustrated with b/w photographs.
Verlag: Bernard McCall, 2013
ISBN 10: 1902953614ISBN 13: 9781902953618
Anbieter: Monster Bookshop, Fleckney, Vereinigtes Königreich
Buch
Hardcover. Zustand: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE.
Verlag: Bernard McCall, 2020
ISBN 10: 1913797023ISBN 13: 9781913797027
Anbieter: Monster Bookshop, Fleckney, Vereinigtes Königreich
Buch
Hardcover. Zustand: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE.
Verlag: Bernard Mccall Sep 2013, 2013
ISBN 10: 1902953614ISBN 13: 9781902953618
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch
Buch. Zustand: Neu. Neuware.
Verlag: Bernard Mccall Nov 2020, 2020
ISBN 10: 1913797023ISBN 13: 9781913797027
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch
Buch. Zustand: Neu. Neuware - The three decades following the end of the Second World War, before the container revolution took hold over dry cargo shipping, may be described as the Ocean Freighter Heyday.
Verlag: Bernard McCall, 2013
ISBN 10: 1902953614ISBN 13: 9781902953618
Anbieter: moluna, Greven, Deutschland
Buch
Gebunden. Zustand: New.
Verlag: Bernard McCall, 1900
ISBN 10: 1913797023ISBN 13: 9781913797027
Anbieter: moluna, Greven, Deutschland
Buch
Zustand: New. KlappentextThe three decades following the end of the Second World War, before the container revolution took hold over dry cargo shipping, may be described as the Ocean Freighter Heyday.
Verlag: Taylor & Francis, 2023
ISBN 10: 0367634228ISBN 13: 9780367634223
Anbieter: moluna, Greven, Deutschland
Buch
Zustand: New.
Verlag: Taylor & Francis, 2020
ISBN 10: 1138384585ISBN 13: 9781138384583
Anbieter: moluna, Greven, Deutschland
Buch
Zustand: New.