chiranjeev avinash jyee ravi (2 Ergebnisse)

Zustand: New. pp. vi + 341 Illus.

Contents Foreword 1 Consumer psychology and marketing 2 Consumer behaviour and marketing strategy 3 Purchase behaviour 4 Projective techniques in consumer research 5 Corporate social responsibility from a consumer perspective 6 Customer relationship management strategy in a challenging economy 7 Consumer satisfaction for Internet service providers 8 Online consumer behaviour 9 Consumer behaviour in financial services 11 Anthropology and consumer research Bibliography Index Radical behaviorist interpretation of complex behaviour that which is not amendable directly to an experimental analysis has taken two forms The first which we may call top down is perhaps the more frequently encountered and is the mainstay of skinners interpretations of economic political and religious life among other areas of application It consists in suggesting surrogates of the elements of the three or four term contingency that might comprise responses of the kind controlled in the laboratory and the stimuli that would control them in such a closed setting The behaviour under interpretation which typically occurs in a much more open setting is then described as though it was predictable and controllable from a knowledge of the elements of the situation that have been labeled establishing operations discriminative stimuli reinforcers and punishers This broad brush mode of interpretation lacks the detailed knowledge of the world that is to be interpreted which is shown in the second kind of interpretative approach bottom up This is the mode of interpretation more likely be devised by persons whose initial training and expertise lies not in behaviour analysis but in another sphere to which the concepts and to some degree the methods of behavioral science are subsequently applied Economists political scientists philosophers and for the purposes of this chapter marketing scientists might all look to behaviour analysis to provide a plausible interpretation of their subject matter after they have mastered it perhaps in terms of a theory quite distinct from that of radical behaviorism This book will be of immense help to all those contemplating to acquire expert knowledge of the consumer behaviour and related issues in the context of globalization jacket 342 pp.